THE FLOWER OF ECOLOGY
Tourist Accommodation Service Offer
Malta Hotels & Restaurants Association Views
George Micallef – President MHRA
May 20th. 2011
GROWTH IN TOURISM – GROWTH IN ENVIRONMENTAL CONSCIOUSNESS
The expansion of tourism
contributed to increased
which was however met
with an acceleration of
ESTABLISHING CERTIFICATION CRITERIA FOR THE ACCOMMODATION SECTOR
The accommodation sector presents a challenge as the products
can be very diverse, which could risk settling for a less rigorous
and more generalized criteria.
THE EU ECO-LABEL IS A LABEL THAT CONSUMERS CAN GENUINELY TRUST
Uncertainty can create consumer confusion that reduces or eliminates
the value to businesses adopting such voluntary labels
PROPOSED EU ECO-LABEL TRANSITION FOR THE ACCOMMODATION SECTOR
The local national Eco-label was an excellent initiative to introduce
local hotels to Eco-certification, but it should gradually be phased out
EFFECTIVE AND WIDESPREAD PUBLICITY OF ECO-LABELLED PROPERTIES IS ESSENTIAL
Eco-labelling schemes have not been very effective in publicizing with
consumers the businesses that have subscribed. One only needs to go
through the major booking sites to realize that eco certified hotels are not well
promoted, if at all!
NEW STANDARDS-STRIKING A BALANCE TO ENSURE LONG TERM SUSTAINABILTY
It is important that cost implications are always considered when introducing new
standards, in order that these do not constitute a deterrent for those hotel operators
contemplating to subscribe to Eco-labels and also to ensure long term sustainability.
THE FUTURE OF ECO-CERTIFICATION IN EUROPE IS BRIGHT
Recent trends in Europe show encouraging
development towards tourism eco-certified products.
The EU Eco-label has the potential to grow!
Thank you for your attention...