Business Ideas Competition

							                 Business Ideas Competition Application 2011



Title of Idea/Business name:____________________________________________________

APPLICANT
Full name:
(please print)

University:                Phone number:

Course:                    Mobile number:

Year of graduation:        Email address:

Mailing address:
Line 1

Line 2

Postcode:


YOU MAY HAVE UP TO THREE FURTHER TEAM MEMBERS. PLEASE FILL IN ALL RELEVANT
CONTACT DETAILS BELOW. PLEASE NOTE THAT All MEMBERS OF THE TEAM MUST BE ELIGIBLE
STUDENTS OR RECENT GRADUATES.

TEAM MEMBER 2
Full name:
(please print)

University:                  Course:                     Year of graduation:


TEAM MEMBER 3
Full name:
(please print)

University:                  Course:                     Year of graduation:


TEAM MEMBER 4
Full name:
(please print)

University:                  Course:                     Year of graduation:
PLEASE TELL US A LITTLE MORE ABOUT YOUR IDEA:

  1) General description of the idea – briefly describe the business/social enterprise,
     including the products or services to be provided. Eg:
     What is the basic idea?
     What is special about your idea?
     Is there a first implementation?
     What stage are you at now?




  2) Provide a brief profile of your knowledge or experience relevant to the idea. Eg:
            What kind of degrees do the participants have
            Which areas of expertise are covered by the team members (Marketing, Economics)?
            What are the core strengths of the team?
            What kind of useful experiences do the team members have?




  3) Presentation of customer value. Eg:
            What problem does your idea solve?
            Who needs your product or service? Who is your target group?
            What is the specific gain of your idea (i.e. Savings in money or time, eco-friendly…)
            What is the advantage of your idea compared to alternative products? What is you USP?
       4) Description of the market - who has the problem or need? Eg:
                 What is your market? What is the expected market growth?
                 What are future potentials and barriers to entry into the market?
                 Who are your competitors?
                 How do you evaluate the market situation for your idea?




      5) Feasibility of the idea - how will you make money from the idea? Eg:
          What are the next steps of your roadmap?
          What kind of difficulties do you expect for the realisation of your idea?
          How do your evaluated chances and risks for your idea? (SWOT – Analysis)
          Are there already potential cooperation partners?
          How will the idea be financed?




Thank you for taking the time to complete this application form.

The fully completed form should be returned, either electronically to Brian.Baillie@ed.ac.uk or by post
to Brian Baillie, LAUNCH.ed, 3rd Floor Alrick Building, King’s Buildings.

All applications must be received no later than midnight, Monday 31st October 2011.