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					                                                                             29th March 2011


 Make it more than just another call this Mother’s Day with
                         emporiaELEGANCE from O2


      Simple, stylish, designer mobile phone from emporia Telecom for the over 50s
      Available from O2 stores for Mother’s Day at €99.99 on pay as you go



Mother’s day is the biggest holiday for long distance calls, so why not make things stylish yet
simple for mum with a brand new mobile phone that makes talking and texting second nature
for anyone.


emporiaELEGANCE is a perfectly simple handset featuring talk and text, alarm clock,
reminders, keyboard lock and a handy torch built into an award winning and stylishly
designed phone.


Karin Schaumberger, Chief Marketing Officer of emporia said, “emporiaELEGANCE is the
perfect addition to any mother’s stylish handbag. Especially if they want to keep in touch with
family or friends, but don’t want to be bogged down with complicated extras.”


Despite being incredibly easy to use, ELEGANCE does not compromise on style.               The
mobile phone is jet black with striking white key numbers housed in a curvaceous and tactile
design. Despite being a similar size to many mobile handsets, ELEGANCE has large and
clear keys and a high contrast colour screen. Users can store and retrieve names and
numbers in their phone address book easily and even change the size of the writing on the
screen to suit their needs.


“Across Europe children are taking responsibility for keeping their parents well connected
and emporiaELEGANCE is the perfect gift for mothers who want to keep chatting,” adds
Schaumberger.




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About emporia Telecom
emporia Telecom, a family company founded in 1991, develops, manufactures and sells mobile phones for the
60+ generation. emporia Telecom is synonymous with simple, barrier-free communication. Customers are
provided with orientation rather than a multitude of functions. emporia’s research and development department,
which employs a third of the company’s workforce of 120, uses technology to simplify complex processes. It is
geared exclusively to the needs of the senior citizens. In the meantime, emporia has become the global market
and technology leader in the field of mobile phones for older people. The Austrian company, headquartered in
Linz, is currently active in 30 countries.



Print ready hi resolution photos available on request.


Media contact:
Gary Marshall
XL Communications Ltd
Tel: +44 7733 22 4654
E-Mail: gary@xl-comms.com




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