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					CRAMLINGTON COMMUNITY HIGH SCHOOL

Department of Business, Enterprise and Tourism

BTEC National Diploma Travel and Tourism

Unit 9 The Cruise Sector

Context:-

You work for a tourism consultancy business that is developing a new cruise programme for a
client, a large tour operator. They have little experience of cruising and will need some help
establishing the size and scale of the cruise market and the nitty gritty of cruising. You will
provide information for the tour operator on the cruise market. They are not bothered how the
information is presented, it is up to you to decide how best to produce this.



Deadline:-


Assessor:-


                                                                 “We are sailing,
                                                                 we are sailing,
                                                                 home again,
                                                                 'cross the sea.
                                                                 We are sailing
                                                                 stormy waters,
                                                                 to be near you, to be free”
                                                                 Rod Stewart
Task 1: Cruise Areas (P3, M2)
You are to investigate 3 cruise areas.
You will identify the main gateway ports.
You will then show the key routes that emanate from the gateway ports.
You will show the cruise companies that use that area and explain how the areas appeal to
different types of customers

You should also compare and contrast the appeal of two of the cruise areas to different markets
(M2)

This should be presented in whichever way you think is most appropriate.

You should consider:-
Cruise Areas: geographical eg Caribbean, Scandinavian, Alaska, Nile; location eg physical, features

Ports: ports of call and gateway ports; UK, European and worldwide; impacts eg positive (economic,
employment), negative (environmental, social, cultural)




Task 2: Types of Cruises. (P4, M3)
The new tour operator does not know the range of cruises that are available to them. You
should show the full range of cruises that are on offer and link them to a specific type of
customer. You should show the range of facilities on board a ship that are linked to the type of
customer. (P4)

You may choose to make some case studies up to show this, it is entirely your choice.

You should explain the factors that influence the appeal of different types of cruises to different
markets. (M3)

You should consider:-
Types: eg fly cruise, round the world, mini cruise, river cruise, luxury cruise, soft
adventure, sail ship, cruise and stay, special interest, all inclusive
Facilities: eg deck plans, entertainment, accommodation, cabins, shops, currency
Target markets: eg mass market, specialist, young people, families, senior citizens



Task 3:- Impact of Cruises on Gateways and Ports. (P2, D2)

You should describe the impact that a cruise has on the Gateways and Ports that they visit using
specific examples from around the world. (P2)
You should evaluate the impact of cruising on a specific cruise area or port. (D2)

You should consider the following:
impacts eg positive (economic, employment), negative (environmental, social, cultural)
Task 4:- Overview of the Cruise Sector (P1, M1, D1)
The tour operator has asked for an overview of the cruise sector, you should describe and
analyse the history, its current position and your critical analysis of predictions for the future.


You should consider the following:-
History and development: key milestones, technology, composition and facilities eg cabins and
entertainment; consumer demands and needs, fashion, economic changes, changing popularity
of areas, cruise operators, trends

Structure: links with other sectors eg transport, tour operators; integration eg horizontal and
vertical; trade and regulatory bodies




Task 5 – Employment Opportunities (P5)
You should describe the employment opportunities in the cruise sector both on board and
ashore.

You should provide a detailed description for 2 of those jobs.

You should consider the following:

Job opportunities on-board eg entertainer, purser, nurse, doctor, children’s activity leader;
Job opportunities land-side eg baggage handling, check-in; job roles and responsibilities;
qualifications;
Implications eg seasonality, working environment; entry requirements eg qualifications,
experience, skills
Grading and Assessment Sheet – Unit 25
Pass                           Page     Teacher   Merit Criteria                        Page     Teacher   Distinction                   Page     Teacher
                               number   mark                                            number   mark                                    number   mark
P1 - describe the                                 M1 - Analyse the development of                          D1 - critically analyse the
development of the cruise                         the cruise sector of the travel and                      current cruise market,
sector of the travel and                          tourism industry                                         making justified
tourism industry                                                                                           predictions for the future

P2 - describe the impacts
of the cruise sector on
ports of call and gateway
ports

P3 - describe the appeal of                       M2 - compare and contrast the                            D2 - evaluate the impact
three cruise areas to                             appeal of two cruise areas to                            of cruising on a specific
different types of                                different markets                                        cruise area or port.
passengers

P4 - describe the types of                        M3 - explain the factors that
cruises available and                             affect the appeal of different
explain how they appeal to                        types of cruises to customers.
different markets

P5 - describe employment
opportunities available on a
cruise ship, expanding on
two jobs in detail.



COMMENTS                                                                                                          PASS       MERIT       DISTINCTION
SUBJECT CONTENT
1 Cruise sector
History and development: key milestones, technology, composition and facilities eg
cabins and entertainment; consumer demands and needs, fashion, economic changes,
changing popularity of areas, cruise operators, trends

Structure: links with other sectors eg transport, tour operators; integration eg horizontal
and vertical; trade and regulatory bodies

2 Cruise areas
Cruise Areas: geographical eg Caribbean, Scandinavian, Alaska, Nile; location eg
physical, features

Ports: ports of call and gateway ports; UK, European and worldwide; impacts eg positive
(economic, employment), negative (environmental, social, cultural)

3 Types of cruises
Types: eg fly cruise, round the world, mini cruise, river cruise, luxury cruise, soft
adventure, sail ship, cruise and stay, special interest, all inclusive

Facilities: eg deck plans, entertainment, accommodation, cabins, shops, currency

Target markets: eg mass market, specialist, young people, families, senior citizens

Influencing Factors: external eg social, geopolitical, climate, cost; on-board eg
development of facilities, PCR (Passenger Crew Ratio), PSR (Passenger Space Ratio),
products and services; itineraries eg excursions, ports of call, cruise area; nationality of
crew; etiquette eg dress codes, tipping, all-inclusive

4 Employment
Employment: job opportunities on-board eg entertainer, purser, nurse, doctor, childrens.
activity leader; job opportunities land-side eg baggage handling, check-in; job roles and
responsibilities; qualifications; implications eg seasonality, working environment; entry
requirements eg qualifications, experience, skills

				
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posted:9/11/2012
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