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									       Main Uses of the Balanced Scorecard Created by Doctor Robert Kaplan

 In this post, we are going to discuss the main uses of the balanced scorecard created by medical
doctor Robert Kaplan. in essence speaking, the balanced scorecard refers to a strategic
management and planning system used by non profit organization, government, industry and
company to align the activities of the organization to its strategy and vision.

This system is also used to improve exterior and internal communications and monitor the
organizational performance against its strategic goals.

The system was created by Dr. Robert Kaplan who works at the Harvard company School and Mr.
David Norton. It originated as a framework for performance measurement that aimed at adding
strategic non- monetary performance evaluates to the traditional economic and economic
frameworks previously sed.

Thus it gives executives and managers a more balanced view of the performance of their

The balanced scorecard has been evolved with time from its initial use as a simplified
determinement framework of performance to a full fledged management and strategic planning

This scorecard is made to transform a firm's strategic plan from a passive document into marching
orders that an organization can use in day to day activities. It provides frameworks that control
performance evaluatements while assisting planners identify the aspects that should be
determined and the things to be done. Thus it is useful in enabling executives execute the tactics

In addition, the balanced scorecard provides suggestions around external outcomes and internal
business enterprise processes to improve results and strategic performance. Thus planning is
transformed from the academic angle to the very nerve of any given enterprise.

viewpoints of the Balanced Scorecard

To truly understand the main uses of the balanced scorecard created by health practitioner Robert
Kaplan, one has to review the four viewpoints that this scorecard suggests we view organisations
from. Data should also be collected and examined relative to these standpoints:

- The studying and Growth standpoint
This perspective of the balanced scorecard includes the training of employees and the cultural
attitudes that are connected to corporate and particular person self- improvement. The
contemporary workplace requires employees to constantly be in the studying mode especially
when you look at the rapid alterations in technology.

- The company Process perspective

This balanced scorecard perspective is associated to the internal processes within a enterprise. It
includes metrics which let managers know the usefulness of the business and whether the
services and products conform to the consumer requirements.

- The purchaser perspective

client satisfaction and focus is very important to any company organization. Thus buyers have to
be analyzed depending on the processes that a business enterprise is using to serve unique
consumer groups.

- The financial perspective

The other use of the balanced scorecard is seen in this viewpoint. financial data is a priority for
any provided firm and managers should do everything in their energy to get accurate and timely

The balanced scorecard is very important and has many uses to organisations. It is used to
determine real performance against the goals set within the strategic planning documents initially
drafted for the organisations.

Overall, all players within organisations should learn the main uses of the balanced scorecard
created by health practitioner Robert Kaplan.

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