Bachelor of Fine Arts Major in Advertising by 8P6711R

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									384 Columbia Street, Greenhills East,
Mandaluyong City 1555
Residence Telefax : (632) 727-3051
Mobile Phone : 0917-850-2702
E-mail : pinkyj@rocketmail.com and pinky.jacob@corajacobs.com


PERSONAL INFORMATION

Birthdate : 8 September 1976
Age : 30
Civil Status : Single
Father : Roger S. Jacob, businessman
Mother : Cora C. Jacob, businesswoman

EDUCATION

THELL ESTRADA CHILD STUDY CENTRE, Greenhills, Mandaluyong
City
Nursery to Kindergarten
Schoolyear 1980-1983

ASSUMPTION GRADE SCHOOL, Antipolo, Rizal
Prep to 7th Grade (Elementary)
Schoolyear 1983-1990

ASSUMPTION COLLEGE, San Lorenzo, Makati City
High School
Schoolyear 1990-1994
Was in 95th percentile grade in NCEE examination taken

UNIVERSITY OF SANTO TOMAS, España, Manila
Bachelor of Fine Arts Major in Advertising
I.Q. Test (1994) : 135
Grade Point Average : 1.61 (A)
Schoolyear 1994-1998
CENTENARY COLLEGE, New Jersey, U.S.A.
Exchange Program and University Studies
Introduction to Business Administration, Art, Furniture Design and Advertising
Design & Layout with project study on Lipton Iced Tea with ad agency, B.B.D.
& O in New York City
Summer 1997

HONORS AND ACHIEVEMENTS

JUBILEE AWARD
Assumption Grade School, 7th Grade (graduation), 1990

DEAN’S LIST
University of Santo Tomas, seven semesters, 1994-1998

CUM LAUDE
University of Santo Tomas, 1998

OUTSTANDING THESIS AWARD
Fashion Design and Its Promotion; “Áchöitó”
University of Santo Tomas, 1998

ACTIVITIES

COLLEGE OF ARCHITECTURE & FINE ARTS STUDENT COUNCIL
Assistant Secretary, 1995-1996

CLASS OFFICER
Vice-President and Assistant Secretary,
1994-95 and 1997-98 respectively

ADVERTISING NETWORK
Vice-President for External Affairs, 1997-1998

CORA CARES FOUNDATION, INC.
Treasurer-in-Trust and Board Trustee
June 2001 to Present
WORK EXPERIENCE

CORA JACOBS COLLECTION, INC., Mandaluyong City
Visual Artist, Fashion Designer and Store Manager, 1992-1996
Assumed responsibility for the product development and design of handbags,
ready-to-wear fashion and novelty items for its young line, Áchöitó. Creatively
administered the product display in the shops and functioned as assistant to
the Vice-President for Marketing in supervising the staff and store operations.
At some point, acted as Executive Assistant to the President in all of her
official business trips.

CONSULTUS COMMUNICATIONS, INC., Makati City
Practicum Intern, Summer 1996
Carried out the advertising design and layout assigned by the Art Director for
some of the campaigns, one of which is the Puerto Azul Music and Sports
Festival 1996.

UNIVERSUM, Stockholm, Sweden
Philippine Research Consultant, Summer 1997
Appointed as the Philippine representative of the company and completed a
thorough research for the Philippine Chapter of “The Recruiter’s Guide to
Asia” which was distributed and marketed to top companies and multinational
firms in Europe.

TABAC, INC.. Legaspi Village, Makati City
Sales and Marketing Coordinator, June 1998 to January 2000
Organized and implemented the company’s marketing strategies, sales
promotions and special events (e.g. cigar cocktails, cigar dinners, golf
tournament, and seminars). Facilitated and conducted cigar training seminars
for wholesale clients, front line staff and novice cigar smokers. Initiated the
company’s website composition, design and conceptualization.

Wholesale Account Manager, February to March 2000
Brought in or opened new and prospective accounts, generated income for the
company through wholesale operations, established good relations with
wholesale clients, directed special on-premise events for promotions and
oversaw sales and marketing of the accounts.

Sales Promotion & Public Relations Director, March 2000 to
December 2000
Handled and executed sales promotions and special events for the clients in
retail and wholesale. Designed the company’s marketing, media plan and
advertising campaign. Composed articles for special events and sent out press
releases to publications for advertising and promotions.
PUBLICIST (freelancing), June 1998 to June 2003
Rendered press releases for Tabac since 1998, for Maxi clothing for plus-sized
women and institutional events for the Cora Cares Foundation, Inc. in local
magazines, TV shows and newspapers.

EVER GOTESCO GROUP OF COMPANIES, Recto, Manila
Corporate Head of Promotions, Media, Events and Publicity,
January to June 2001
Responsible for the conceptualization and implementation of major and
thematic Sales Promotions as well as spearheading some events for the
company’s chain of malls, department stores and supermarkets. Organized
corporate events, one of which was the 1st Ever Trade Day & Golf Tournament
on February 2, 2001 which successfully garnered Php 20 Million worth of
pledges and sponsorships from several prominent Trade partners or suppliers.
Strategically handled the media buying and placements of all print advertising
and collateral production of all business units.

CORA JACOBS PHILIPPINES, INC., Mandaluyong City
Brand Manager and Fashion Designer
June 2001 to August 2003
Managed the brand, Cora Jacobs Collection and Áchöitó (Ladies’ Imported
RTW, handbags and accessories. Created a new boutique concept and look for
Cora Jacobs Collection with the theme, “Eco-Chic”. Administered the business
development and construction of its new store at Robinsons Galleria. Handled
the marketing        and promotional activities of the brand through
implementation of various collaterals and point-of-sales materials, in-store
promos, public relations and press releases. At the same time, has acquired
skills in product development for design of ladies’ handbags for the brands.
Represented the company in Europe to penetrate the foreign export market by
catering to the French Riviera, Paris and Germany. The trip has eventually
resulted to market research and in-depth exposure to modern trends in
fashion design and visual merchandising.

CORA CARES FOUNDATION, INC., Mandaluyong City
Board Member and Design Consultant
May 2001 to August 2003
Volunteered as a Non-Government Official and became one of those who
pioneered the foundation with the aim to provide livelihood to the poor and
various communities through handbag making training. Developed various
promotional collaterals and the basic and advanced handbag making training
manuals for all participants. Promoted the organization through publicity in
newspapers and television. Assisted the President as a Design and Research
Consultant in special design projects for local government and other
international organizations, one of which was the Product Design and
Development project with the National Center for Design and Product
Development (NCDPD) through the Ministry of Textiles from August to October
2002 in Calcutta, India with a culminating exhibit at the Indian Handicrafts
and Gifts Fair (IHGF) in New Delhi, India. Supervised 69 artisans from the
North and Northeastern India on enhancing their product specialization,
techniques, design and standardization to compete with global standards for
exporting. Innovated handbag designs for various Indian exporters using Jute,
leather and other indigenous materials for Spring-Summer 2003.

PSI DISTRIBUTION CORPORATION, Makati City
Brand Manager
September 2003 to February 2005
Served as the brand custodian and oversaw the Arena Swimwear and Puma
brand management responsibilities namely range planning every season for
Arena swimwear, apparel and training tools and Puma apparel and accessories,
reporting to the Division Manager and supervising the Brand Coordinator, Sales
Coordinators and Sales Supervisors. Attended International Sales Meetings and
Prototype and Forecast Meetings organized by principals for range selection
and merchandising suited to the local market. Business Plan and Financial
Budget planning, preparation and presentation to the GM and principals.
Suggested product pricing through market survey and prepared costing of
products to ensure profitability of the brand. Prepared monthly Product
Bulletins to announce monthly product intros, suggested retail prices and
brand initiatives (product highlights and promotions) to guide the sales team.
Planned, recommended and executed marketing and sales promotional
initiatives aligned with global campaigns set by principals applicable to all
distribution channels for various objectives, monitored its effectivity and all
marketing related expenditures for database tracking. Implemented the
principal’s in-store or retail merchandising guidelines in coordination with
Visual Merchandiser. Managed product inventory in terms of recommending
promotional campaigns and price markdowns/markups relating to effective
inventory management and sales generation. Handled pre-booking/futures
presentations to franchisees, regional distributors and other retailers every
season. Commenced institutional sales for the brand in schools, organizations
and companies for sales generation and brand image enhancement. Initiated
the design and product development of Arena swimwear, apparel and
accessories apt for the local market for Spring-Summer and Fall-Winter 2004
and Spring-Summer 2005.

RUSTAN COMMERCIAL CORPORATION, Makati City
Business Development Manager
March 2005 to July 2006
Handled Category management, business development and nationwide
distribution for various cosmetic brands namely bodycare (Palmer’s, Perlier
and Cliven), haircare (Phyto), skincare (Dermalogica), nailcare (Essie and
Orly), cosmetics (Fasio) and fragrance (Escada) for Business-to-Business (B2B)
Wholesale and Distribution under the Cosmetics and Toiletries Division (C&T).
Reports to the VP of C&T and directly to the AVP for B2B/Distribution. Led a
team of Brand Assistants and Account Officers to roll out brand programs,
open and serve retail and professional (salon and spas) accounts for concession
and outright nationwide. Developed the institutional business and corporate
sales and spearheaded sale events for all C&T brands.            Managed the
merchandising, inventory, brand sell-thru and marketing strategies. Set
annual and monthly goals for the brands and formulated programs for its
attainment. Exposed to the conception of the annual financial budget and
profit and loss statements/analysis for the brands. Skilled in cost and pricing
management to be competitive and protect objective margins.

LA CORA CREATIVES, INC., San Juan, Metro Manila
Sales and Marketing Division Manager
July 2006 to Present
Playing a key role as head of Marketing, Sales and as a Fashion Designer for a
young     start-up trading and marketing firm for ladies’ handbags and
accessories for export. Promoting the Cora Jacobs brand in the US and
European International trade shows, website conceptualization and
development, product development and design for Cora Jacobs New Age line,
private label collections for retailers and fashion brands for Elle Paris every
season. Responsible for sales generation and goal attainment, client relations
and account building for retail, promotional and corporate giveaways. Reports
directly to the General Manager and President/CEO.

LANGUAGES

Fluent in English and Filipino. Learned Basic German.

SEMINARS ATTENDED

BASIC SEMINAR by Philippine Seminars, Inc., Makati City
January 1996
A Personality development and Mind-programming seminar with the objective
to attain one’s goals for self and his or her profession.

ADVANCE SEMINAR by Philippine Seminars, Inc. Makati City
August 1996

SOUTH EAST ASIA SPEAKERS AND TRAINERS BUREAU SEMINAR,
University of Santo Tomas Medicine Auditorium, Manila by Dina H. Loomis
(President) and R. Brooks Loomis (Executive Vice-President)
November 11, 1996
Leadership Training, Attitude Development, Handling Customers’ Complaints,
Total Personality Development and Presenting with Power seminar series

UPSELLING FOR BEST RESULTS, CIGAR & WINE CONNOISSEUR
TRAINING by Tabac, Jardine Wines & Spirits and Grand Training Center,
Makati Sports Plaza
October 1998
UNDERSTANDING THE HAVANA CIGAR by Tabac for Bureau of
Customs, Philippine Village Hotel, Manila
February 3, 1999

CHRISTIAN LIFE PROGRAM by Singles for Christ, Christ the King Parish,
Pasig City
March to June 1999

CIGAR TRAINING SEMINAR for León Jimenes, Aurora and Montague cigars
by Swedish Match/Alexander Group (Australia), The Peninsula Manila, Makati
June 29 & 30, 1999

CIGAR TRAINING & PRODUCT KNOWLEDGE SEMINAR for Arturo Fuente
and Cuesta-Rey cigars by J.C. Newman Cigar Co. (U.S.A.), Discovery Suites,
Ortigas Center
March 23, 2000

PRET-A-PORTER TRADE SHOW FOR SPRING-SUMMER 2002
Paris Expo, Paris, France
September 7-10, 2001

FAMILY OWNED BUSINESS MANAGEMENT SEMINAR
Ateneo Professional Schools, Rockwell Center, Makati City
May 2-4, 2002

ARENA PRODUCT TRAINING SEMINAR
Planet Sports Training Room, Rockwell Center, Makati City
September 30, 2003

MERCHANDISE MANAGEMENT TRAINING III
El Mercasol, Rustan Commercial Corporation, Mandaluyong City
Rated TOP 5 during the Mid-Terms
July to October 2005

BASIC FRAGRANCES TRAINING AND SELLING TECHNIQUES
Liberty Center, Rustan Commercial Corporation, Makati City
November 2005

DERMALOGICA PRODUCT TRAINING AND RETAILING
(Skincare Basics)
Essenses Academy, Rustan Commercial Corporation, Makati City
January 2006

PHYTO PRODUCT TRAINING AND RETAILING (Haircare Basics)
Essenses Academy, Rustan Commercial Corporation, Makati City
February 2006
ORLY PRODUCT TRAINING AND RETAILING (Nailcare Basics)
Essenses Academy, Rustan Commercial Corporation, Makati City
February 2006


SPECIAL SKILLS

Forte in fashion design, advertising layout and design. Good conceptualization
in graphic art, fashion trends and promotions.

Highly competent in sales and          account   acquisition   and   constituting
commendable relations with clients.

Instituted connections with journalists, press and publications. Organizing,
coordinating, hosting and realizing various special events and public relations.

Conducting professional presentations and seminars on a certain specialized
field for training purposes.

Experienced using Windows 98Plus!/2000ME/XP, Microsoft Word, Microsoft
Excel, Microsoft Paintbrush, Microsoft Publisher, Microsoft Powerpoint, 3-D
Studio, MGI Photosuite, Arcsoft Photo Studio, Corel Draw, MAP21 and JDA
(inventory/purchasing/costing/pricing management and database system) and
basic knowledge on Peachtree Accounting and Adobe Photoshop.

INTERESTS

Travelling, cinema, dancing, acting in theater productions, research work,
parish service and ecological conservation.



REFERENCES

SHARMILA SENGUPTA, Project Consultant
National Center for Design and Product Development (NCDPD)
New Delhi and Calcutta, India
Tel : +9198-3001-0244
Email : sharmilasengupta@rediffmail.com

ARUN BHARDWAJ, Regional Director
PSI Distribution Corporation
6th Floor, Planet Sports, Phinma Plaza, 39 Plaza Drive,
Rockwell Center, Makati City 1209
Telephone : (632) 898-1933 to 42
Email : arun.bhardwaj@planetsportsinc.com
RIZA RIEGO DE DIOS-TORRES, AVP for Distribution/B2B
Rustan Commercial Corporation
7th Floor, Liberty Center, 104 H.V. dela Costa corner L.P. Leviste Streets
Salcedo Village, Makati City 1225
Mobile : 0917-891-0738
Email : torresmriza2004@yahoo.com

/pj 22 february 2007

								
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