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									       Main Uses of the Balanced Scorecard Created by Doctor Robert Kaplan

In this post, we are going to discuss the main uses of the balanced scorecard created by health
practitioner Robert Kaplan. essentially speaking, the balanced scorecard refers to a strategic
management and planning system used by non profit organization, government, sector and
organization to align the activities of the organization to its approach and vision.

This system is also used to improve exterior and internal communications and keep track of the
organizational performance against its strategic goals.

The system was created by Dr. Robert Kaplan who works at the Harvard business School and Mr.
David Norton. It originated as a framework for performance evaluatement that aimed at adding
strategic non- financial performance determines to the traditional economic and fiscal frameworks
previously sed.

Thus it provides executives and managers a more balanced view of the performance of their

The balanced scorecard has been evolved with time from its initial use as a simplified
determinement framework of performance to a full fledged management and strategic planning

This scorecard is intended to transform a firm's strategic plan from a passive document into
marching orders that an organization can use in day to day activities. It provides frameworks that
avail performance determinements while supporting planners identify the aspects that should be
determined and the things to be done. Thus it is useful in enabling executives execute the
techniques effectively.

In addition, the balanced scorecard provides suggestions close to exterior outcomes and internal
company processes to improve results and strategic performance. Thus planning is transformed
from the academic angle to the very nerve of any offered enterprise.

perspectives of the Balanced Scorecard

To truly understand the main uses of the balanced scorecard created by medical doctor Robert
Kaplan, one has to review the four point of views that this scorecard suggests we view
organisations from. Data should also be collected and analyzed relative to these viewpoints:

- The mastering and Growth point of view
This viewpoint of the balanced scorecard includes the training of employees and the cultural
attitudes that are associated to corporate and particular person self- improvement. The
fashionable workplace requires workers to constantly be in the understanding mode especially
when you think about the rapid modifications in technology.

- The business Process perspective

This balanced scorecard point of view is associated to the internal processes within a company. It
includes metrics which let managers know the usefulness of the business enterprise and whether
the providers and products conform to the consumer requirements.

- The customer viewpoint

purchaser satisfaction and focus is very important to any enterprise organization. Thus customers
have to be analyzed depending on the processes that a business is using to serve distinct buyer

- The economic viewpoint

The other use of the balanced scorecard is seen in this point of view. economic data is a priority
for any given firm and managers should do everything in their power to get accurate and timely

The balanced scorecard is very important and has many uses to organisations. It is used to
determine real performance against the goals set within the strategic planning documents initially
drafted for the organisations.

Overall, all players within organisations should learn the main uses of the balanced scorecard
created by medical doctor Robert Kaplan.

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