CURRICULUM VITAE

                                       Todd Hall
                                    Texas A&M University
                        College of Education and Human Development
                            Department of Health and Kinesiology
                                         TAMU 4243
                                  College Station, TX 77843
                                     Tel: (979) 458-2724
                                     Fax: (979) 847-8987

TEXAS A&M UNIVERSITY                                              College Station, TX
Ph.D.  Kinesiology                                                Anticipated August 2008
       Major: Sport Management
       Emphasis: Sport Sponsorship

UNIVERSITY OF OREGON                                              Eugene, OR
MBA     General Management                                        June, 2005
        Major: Sport Marketing

UNIVERSITY OF LETHBRIDGE                                          Lethbridge, AB, Canada
B.S.    Management                                                October, 2001
        Major: Human Resources

September 2007 – present: Lecturer, Department of Health and Kinesiology, Texas A&M

January 2006 – August 2007: Graduate Research Assistant, Department of Health and
Kinesiology, Texas A&M University
Assist in research project development:
    Create and develop research proposals
    Design, create, and administer questionnaires and interviews
    Analyze data using various techniques (conjoint analysis, correspondence analysis,
     preference mapping, chi-square, regression, anova, etc.)
    Assist in writing and editing research manuscripts
   Todd Hall                                                                  CURRICULUM VITAE

Refereed Journal Articles

   Ferreira, M., Hall, T., & Bennett, G. (in press). Exploring brand positioning in the context of
   sponsorship: A correspondence analysis of the Dew Action Sport Tour. Journal of Sport

Articles in review

   Hall, T., & Ferreira, M. (second review). Delighting Parents: The relationship between
   organizational factors, parents’ satisfaction, and retention of a youth soccer camp. Sport
   Management Review.

   Ferreira, M., & Hall, T. (second review). Understanding senior sport participants’ choice of
   regional senior Olympic Games using a preference map. Sport Marketing Quarterly.

Studies in progress

   Hall, T., & Ferreira, M. (full data collected). Investigating the role of gratitude toward
   sponsors in the relationship between participant identification with a cause-related sport
   event and attitude toward sponsors. To be submitted to International Journal of Sport
   Marketing and Sponsorship.

   Ryan, T. D, & Hall, T. (partial data collected). Perceived status of mixed martial arts among
   college students: A preliminary examination.

   Bouchet, A., Hall, T., Bennett, G., & Kahler, J. (full data collected). A qualitative assessment
   of sponsorship services among consumer companies. To be submitted to Sport Marketing

   Hall, T. (full data collected). Is research expanding with expenditures? The mapping of
   sponsorship literature. Submitted to SMA student research competition.

   Hall, T. (full data collected). Sponsorship research: The practitioners’ perspective. To be
   submitted to NASSM 2008 student research competition.

Refereed Conference Proceedings – National/International
   Hall, T., & Ferreira, M. (November, 2007). Understanding Senior Sport Participants: Choice
   of Local Senior Olympic Games. Paper accepted for presentation at the Sport Marketing
   Association annual conference, Pittsburgh, PA.

   Hall, T., & Ferreira, M. (November, 2007). Delighting Parents: The Relationship between
   Organizational Factors, Parents’ Satisfaction and Retention of a Youth Soccer Camp. Poster
   accepted for presentation at Sport Marketing Association annual conference, Pittsburgh, PA.
   Todd Hall                                                               CURRICULUM VITAE

   Hall, T., Ferreira, M., & Bennett, G. (November, 2006). Exploring brand positioning in the
   context of Sponsorship: A correspondence analysis approach. Poster presentation at the Sport
   Marketing Association annual conference, Denver, CO.

   Hall, T., & Ferreira, M. (November, 2006). The mediating role of gratitude toward sponsors
   in the relationship between participant identification with a cause-related sport event and
   attitude towards sponsors. Poster presentation at the Sport Marketing Association annual
   conference, Denver, CO.

Invited Speeches
   Invited speaker (January 17, 2007). Sport Business Forum. Professional sports in North
   America. Texas A&M University, College Station, TX.

Technical Reports/Research Consulting
   Brazos Valley Senior Games (2006). Marketing Research in conjunction with the Bryan-
   College Station Travel & Convention Bureau, College Station, TX.

   Youth Sport Participation: Guadalupe Community Center (2007). Youth sport participation
   research among Latino adolescents. San Antonio, TX.

Teaching Activities and Courses Taught
Texas A&M University
   KINE 319 Sociology of Sport (TA; 5 sections; Undergraduate online course)
   KINE 423 Marketing Aspects of Sport (Teaching Internship; Spring 2007)
   KINE 423 Marketing Aspects of Sport (Summer & Fall 2007; 4 sections; Undergraduate)
   KINE 482 Seminar in Sport Sponsorship (Fall 2007; 1 section; Undergraduate)

Guest Lectures

Texas A&M University
   KINE 217 Foundations of Sport Management (Undergraduate online course)
       Sport Sponsorship and Licensing (Summer 2006)
       Sport Marketing (Summer 2006)

   KINE 217 Foundations of Sport Management (Undergraduate)
      Sport Sponsorship (Spring 2007)
      Sport Communications (Spring 2007)

   KINE 337 International Sport Business (Undergraduate)
      Global Sport Sponsorship (Spring 2007)

   KINE 489 International Sport Business (Undergraduate online course)
      Sport in Canada (Spring 2006)
     Todd Hall                                                              CURRICULUM VITAE

     KINE 615 Sport Marketing (Graduate)
        Branding in Sports (Fall 2006)

     KINE 611 Sport Marketing (Graduate)
        Sponsorship Evaluation (Spring 2006)
        Sponsorship Evaluation (Spring 2007)


 Co-Director of 2007 Case Study Competition for Annual Sport Marketing Association Meeting
 BS Admissions Committee, Texas A&M University
 Alumni Network Committee, Texas A&M University
 Assistant Scout Leader in College Station, TX (2006 to present); Lethbridge, AB (1999-2001)
 Youth Soccer Coach, College Station, TX (2006-2008)
 Organized annual fundraising events for University of Lethbridge Athletics & Management
  Students’ Society (2000-2001)
 Served as V.P. of Student Affairs on the University of Lethbridge Management Students’
  Society (2000-2001)
 Volunteered for two consecutive years in France and Belgium for LDS church. Fluent in
  French (1994-1996)

Professional Membership
Sport Marketing Association. Member (2006 – present)
North American Society for Sport Management. Member (2006 – present)

Additional Experience
Consulting and research projects:

   Positioning, Marketing, & Sponsorship Consulting, 2006-present, Organizing Committee of
    the Brazos Valley Senior Games
   2006 Olympic Winter Game Regional Marketing Campaign, June 2004, Visa International
   Evaluation of naming rights contract with Seattle Mariners, Winter 2004, Safeco Insurance
   Demand Analysis of University of Oregon Affiliated Championship Golf Course, Fall 2004,
    University of Oregon
   National Basketball Development League Market Selection Evaluation, Spring 2005,
    Southwest Basketball, LLC
   Season Ticket Holder Satisfaction, Fall 2000, Lethbridge Hurricanes
   Todd Hall                                                                 CURRICULUM VITAE

Positions Held

Sponsorship Intern, Visa International, Foster City, CA (2004)
    Developed strategic global marketing platform to aid all Visa regions maximize
     sponsorship of 2006 Olympic Winter Games
    Performed research and participated in brainstorming activities to develop strategic entry
     into the video game industry
    Provided analysis and evaluation on various sponsorship proposals
    Led the initial evaluation of various marketing agencies capable of handling Visa’s
     worldwide sponsorship programs

Safety Supervisor/Relief Dispatcher, Speedy Heavy Hauling Inc., Rifle, CO (2003)
    Led safety training for 20-25 people, resulting in 0 lost-time accidents over a six-month
    Conducted orientation and training of all professional drivers/assistants to ensure
     awareness and implementation of government, industry, and company regulatory practices,
     resulting in a reduction of motor vehicle violations
    Offered solutions to logistical challenges by dispatching appropriate equipment and
     personnel for projects

Branch Manager, Cage Logistics, Vulcan, AB (2001-2002)
    Managed independent profit center earning revenues in the top third of company (11
    Supervised 30+ staff; acted as role model, listened to concerns, motivated performance
    Facilitated efficient operations and cost controls
    Created and monitored $5+ million annual budget

Events Coordinator, University of Lethbridge Athletic Department (1998-2001)
    Recruited, trained, and supervised 20+ staff for university basketball and hockey seasons
    Performed and supervised staff in all ticket sales procedures
    Carried out administrative duties including payroll and scheduling of employees and
    Reported game statistics to league officials, local and national media
    Planned and implemented promotional activities to increase awareness of local sponsors

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