July 11, 2007
FOR IMMEDIATE RELEASE
FROM: Jean Van Rensselar, McElroy Associates, 630-363-8081, e-mail
firstname.lastname@example.org, fax 630-355-5966.
RE: Trees – The Essence of a Green Community
Trees are an important aspect of green, environmentally friendly building and Running Brook Farm
in McHenry County is a prime example.
With single-family homes that range in price from $281,990 to $327,990 and that feature a square
footage range of 2,339 to 3,450, the community is nestled in an enclave of mature trees that infuse the air
with oxygen, reduce energy costs, and increase resale values.
Consider the following benefits of trees:
A tree planted today on the west side of a home, will reduce energy bills in five years by 3
percent. In 15 years, the savings will be nearly 12 percent, according to Dr. E. Greg McPherson,
Center for Urban Forest Research.
A mature tree can increase the appraised value of a home between $1,000 and $10,000, according
to the Council of Tree and Landscape Appraisers.
Trees improve water quality, resulting in less runoff and erosion. This allows more recharging of
the ground water supply. Wooded areas also help prevent the transport of sediment and chemicals
into streams, according to the USDA Forest Service.
In laboratory research, visual exposure to settings with trees produces significant recovery from
stress within five minutes, as indicated by changes in blood pressure and muscle tension,
according to Dr. Roger S. Ulrich at Texas A&M University
Trees properly placed around buildings can save 20 - 50 percent in energy used for heating,
according to the USDA Forest Service.
The net cooling effect of a young, healthy tree is equivalent to 10 room-size air conditioners
operating 20 hours a day, according to the U.S. Department of Agriculture.
By shading the windows and walls of a home, landscaping can reduce air-conditioning costs by
up to 50 percent, according to the American Public Power Association.
“We’ve lived and worked in this part of Illinois for many years, so we know how to find land with
trees and other natural resources,” said Lisa Porter Loftus, A Reserve One Homes partner. “Buyers
understand that mature trees help make a community look and feel established right away.”
Running Brook Farm, a smartly planned community of homes in the lush Chain O’Lakes setting of
Johnsburg is close to city conveniences, and a short drive from Chicago.
Residents of Running Brook Farm enjoy all the recreational activities in the area, access to the
Johnsburg park district, and inclusion in the highly rated Johnsburg school district. The community
features custom-style homes with luxury amenities, and the quality construction and flexibility that
Reserve One Homes is famous for.
The single-family home community includes five two-story models and two contemporary ranch
homes. All homes include a basement, anywhere from three to six bedrooms that include a luxury master
suite, 2– 3 1/2 baths, and a 2-car or 3-car garage.
Trees are Essence/Page 2
All Reserve One homes include first-quality wall-to-wall carpeting, ceramic tile and designer-line
vinyl flooring, walk-in closets, volume master bedroom ceilings, nine-foot first floor ceilings, decorator
light fixtures, custom-finished hardwood kitchen cabinets, double-bowl stainless steel kitchen sinks, and
wood bathroom vanities with cultured-marbled tops. Single-family homes also include hardwood flooring
in the foyer and powder room.
Many of the homes feature spectacular two-story foyers, two-story family rooms, and sunny
breakfast areas that overlook flora and fauna native to the area.
At 3,352 square-feet, with a base price of $326,990, the two-story Fairchild features a spectacular
entry that extends into the second story. The foyer provides access to a formal dining room on one side
and a living room on the other. A two-story family room, anchors the rear of the home and opens to an
equally spacious country kitchen and breakfast room. The first floor also features a den/home office.
The plan allows flexibility and interaction between the kitchen, breakfast room, and family room.
The second floor features a luxurious master suite with volume ceilings, large walk-in closets, and a
master bath with both a soaking tub and separate shower.
Running Brook Farm is near Route 31 and Route 120. To visit, take Route 31 north to Route 120. Go
east on Route 120, one-half mile to Riverside Drive. Turn north on Riverside and go two miles to
Running Brook Farm Boulevard, then follow the signs.
Sales offices for all three developments are open from 10 a.m. - 6 p.m. seven days a week - or by
appointment. For more information on Running Brook Farm, which also includes townhomes, call 815-
759-0808. Visit Reserve One's website at: www.ReserveOneHomes.com.
For more information on the benefits of trees, visit http://www.arborday.org/index.cfm
EDITORS: Prices subject to change without notice. For current information, contact McElroy Associates
630/355-3151 or email@example.com. Digital photo available.