E-Commerce Integration with
Social Networking Platforms
Presented By: Popescu Mihaela
Overview of e-Commerce
What is e-Commerce?
e-Commerce is the sale and purchase of goods or services
through electronic means.
Classification of e-Commerce:
Benefits of e-Commerce
E-Commerce has enormous potential benefits to
organizations, individuals and society:
Development of markets at national and international level.
The direct cost-of-sale is lower than through traditional means.
Increase the opportunities for buying alternative products.
Reduction in buyer’s sorting out time.
More people work and shop at home.
Great opportunities for people with low incomes to buy cheap products.
Social Network Marketing
Marketers need to be where their customers and potential
customers are, and increasingly, this is on social networking
Social networks are online communities of people who
typically share a common interest or activity.
Reasons Why Social Marketing is a
Is an easy and affordable way of directing & keeping
Helps businesses develop a relationship with the
Is about the quality of traffic, not the quantity.
Increase customer loyalty.
Increase success of new product launches
How Social Networks Affect E-
Users share opinions and make recommendations on social
networking sites. It has been repeatedly shown that consumers
seek others opinions when considering the purchase of products
In fact, 78% of global consumers say they trust and believe other
people’s recommendations for products and services more than
any other medium.
online auction and shopping website
Designed by Apple software engineer Pierre Omidyiar
1st name: Auction Web
1st item ever sold: broken laser pointer ($14.83)
Facts and figures
Is present in 39 countries, including USA
In 2010 they reached a database of more than 96 million
Users trade $2000 worth of goods every second
Total sales on eBay per year: $60 billion
How does eBay make its money?
Insertion fees: proportional with the starting
price of the auction
Final value fees: 9% of the final price, but no
more than $50
Fees for listings: $0.15 for each picture after
the first one, $2 to bold the auction’s text in
Integration with social networking platforms
eBay’s strategy to increase its earnings is simple and is mostly
autonomous, done by its users in an individual manner.
By this I mean that every user of eBay that takes part of an
online community can share with his friends and other users
his promotions and selling list of items.
Any seller knows that as more potential clients you have, the
chances to sell a product are rising.
A helpful feature of Facebook regarding gathering potential
auctioneers is the possibility of adding new friends based on
an application that searches friends for you.
If you have many common friends with a person he or she
will automatically be purposed to become your friend. The
larger the group of friends, the higher chance of getting bids
on your auction.
Bebo is a social networking website launched in 2005. It is a
free application that allows users to create a profile and post
pictures, music, blogs and allows other users to comment on
Currently working on a feature for Bebo that will allow users
to post on their profile pages links with their eBay auctions.
2003 - small group of programmers
most popular social network in 2006, 2007 until 2008
Nowadays, MySpace is letting users to post auctions to their
profile pages with the new widgets created by Cooqy.
alternative flash interface and fast browsing to eBay
certified eBay solutions provider and affiliate and makes
money every time a user purchases something through
two widgets to plug into some social networks, start pages
My Space page for Cooqy test the new widgets
This showcase lets the eBay user to advertise his active
listings in an animated and customizable widget that is
compatible with MySpace and all the other networks (hi5,
Bebo, Multiply, Friendster
Create widget favorite social network or even
blog (ex. Blogger and WordPress.)
used to be a specialty now it has become standard business tool
• EBay’s current business strategy includes increasing international
trade and attracting more users.
• EBay’s strategies of development are highly co-related with the
cooperation with the social networks;
• since eBay started its collaboration with Facebook and other s.n.
websites their turnover increased with almost 12%.
• more and more widgets and sharing applications get released
on the market, therefore the best strategy at the moment for
all e – commerce companies is to relate with social networks.
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