http://www.fashioneyewear.co.uk/ Fashion Eyewear UK which is physically located in London and Hampshire never fails to provide a remarkable range of designer eyewear brands. Aside from the high quality merchandise, the polite service of the store as well has been praised by clients and many of them have given the store 5 stars.
Fashion Eyewear Presents The Latest On Designer And Ray Ban Glasses Online www.fashioneyewear.co.uk 1|Page Copyright 2012 Table of Contents Fashion Eyewear UK Reveals The Reasons Behind Its Success As An Online Optical Retailer 3 Designer Glasses - An Explanation Why Most People Prefer Them 5 Ray Ban Wayfarer Glasses -Tips On How To Create A New Look For This Classic Style 7 Ray Ban Glasses - Celebrities' Fondness Of Them Create Steady Sales For The Brand 9 Ray Ban Aviators – Where Were They In The Nineties 11 www.fashioneyewear.co.uk 2|Page Copyright 2012 Fashion Eyewear UK Reveals The Reasons Behind Its Success As An Online Optical Retailer The Internet is a worldwide shopping district – there’s nothing that you want that you cannot find once you type in the right keywords and press the search button. The usual things that people need that seemed to be hard to procure online, such as special prescription glasses, which require consultation with optical professionals, are now possible to accomplish. When people turn to the World Wide Web for their optical needs, Fashion Eyewear UK always comes up in the searches. It’s one of the few businesses that earned top scores from the respected online consumer ratings site, TrustPilot.com. Based in London and Hampshire, it’s one of the leading providers of designer frames and lenses all over the world and it has opticians and prescription experts who can apply the specific prescription needs that customers may have to be able to correct their vision. www.fashioneyewear.co.uk 3|Page Copyright 2012 The business also reveals that, aside from the already mentioned provisions, it has an impressively wide range of designer eyewear brands; from the sporty Oakley glasses to the extremely luxurious Bvlgari ones, Fashion Eyewear UK has them all. As for lenses, it has recently added the premium Nikon lenses which a lot of consumers have been waiting for. These amazing lenses can be customised to uphold the prescription grade of customers - be it for better reading accommodation, or myopia, or astigmatism, or even a combination of vision problems that typically require the versatility of varifocals. Previous customers also praised the polite service they received from the employees of the store; the client support hotline has really helpful operators who are knowledgeable of the various inquiries their callers may have. Most customers have given the service of the store 5 stars, not only for amazing service but also for the quality of the merchandise. The store always includes the usual accessories that designer glasses usually come with to ensure authenticity. Recently, the optical store also upgraded its online display, giving site visitors a better perspective of the spectacles selection. 3D technology is used for the rotating pictures so visitors can see the products from different angles making it easier for them to determine if the designs would work well for them. Lastly, who can resist the amazing discounts for all designer eyewear from the store? Providing their customers with authentic designer frames and glasses at more affordable prices is not just a marketing strategy but a commitment to quality service. www.fashioneyewear.co.uk 4|Page Copyright 2012 Designer Glasses - An Explanation Why Most People Prefer Them There are certain individuals who sneer at most people’s inclination towards designer items. They claim that during such a financially challenging time, it’s not practical to go for pricey products. This brings us to the question: why do a lot of people still choose designer glasses for their optical needs? First of all, despite the up-front cost of designer spectacles, they end up becoming the more practical investment in the long run. How? All eyewear designers uphold a superb standard of quality so they always use top grade materials for their frames and lenses. Superior materials always mean higher durability and versatility. With these characteristics, customisations to accommodate prescriptions can be applied better. Designer frames are incredibly sturdy and can hold special lenses such as varifocals and the typical thick ones used for eye conditions like myopia, hyperopia and astigmatism. A lot of people also feel that designer frames are the best choice for their reading glasses because they can withstand the lens replacements recommended to be done every two to three years by optical experts. www.fashioneyewear.co.uk 5|Page Copyright 2012 Another solid reason is that designer brands put more thought into the styles, instantly creating a longer “fashion relevance” for the eyewear. People always go for the styles that they can wear for a really long time for practicality’s sake. It would be wasteful to spend a substantial amount of money frequently to be able to keep abreast of the evolving trends. Designers have a better understanding of the right elements that create longevity for eyewear style and this is something that consumers are always willing to invest in. In London, the vintage eyewear by major designers remain greatly in demand because of their transcendental style – fashion- conscious people actually do not limit their search in London, but they scour vintage stores, flea markets and bazaars to score these special glasses. Nobody can deny the power of designer glasses to impress. Some people may think it’s superficial to go for designer brands mainly for the purpose of creating an impressive impact but that’s really the inclination that most people have. Luxurious items, no matter how small they are, provide that sense of accomplishment and satisfaction to a lot of people, which isn’t at all bad especially when it comes to the things that are really functional, such as vision-correcting glasses. Perhaps the only bad thing about going for Miu Miu glasses or the extremely sophisticated Chanel glasses is if people choose them over the really important stuff like their financial obligations. As long as the reasoning behind the purchase is sound and not harmful to anybody, designer glasses can always be considered worthy investments. www.fashioneyewear.co.uk 6|Page Copyright 2012 Ray Ban Wayfarer Glasses -Tips On How To Create A New Look For This Classic Style If your folks managed to save a lot of their stuff from the eighties, one of the items you may find are the classic Ray Ban Wayfarer sunglasses which were made extremely popular around that time by the King of Pop, Michael Jackson; he wore them in his Thriller and Bad concert tours in the UK, Japan and the US. Since the brand is widely known for only using high quality optical materials for their frames and lenses, it’s likely that the shades are still in excellent condition. This particular style has not evolved much since the eighties and if you would compare the present Wayfarer design of Ray Ban, it would take a keen eye to really see the customisations made to make it more “now.” The eighties Wayfarer has a rounder, softer silhouette compared to its current version; a lot of people still like it but if you want to give it a more contemporary updated appeal similar to the present Wayfarer style of Ray Ban spectacles, all you need is creativity. www.fashioneyewear.co.uk 7|Page Copyright 2012 A lot of DIY tutorials abound in media sharing sites so if you’re lacking in the originality department but want a creative take on giving new life and look to your glasses, these tutorials are very helpful. One of the things you can do is to create an ombré effect for the frames; just pop off the lenses if you can or cover them with adhesive film or paper that does not leave sticky residue on the lenses. Use different colours of spray paint to cover the surface of the frame, wait for it to dry then put the lenses back on or remove the adhesive from lenses and voila! Ombré Wayfarers! This style is very popular among London’s young fashionistas. This trick is particularly nice if you really need to change the lenses for your vision-correcting needs, like if you need single-visions lenses or varifocals (these are also known as progressives; a lens is composed of three strips of lenses, the top is for regular prescription, mid-part is for moderate distance and bottom part is for near-distance eye activity like sewing or reading) – it’s like getting a completely new pair of funky designer glasses. If you do not want to mess with spray paint, you can try the really pigmented permanent markers or the colorize kit from Ray Ban. You can make really nice paisley prints, flower, stripes and basically any design you like. Some have even tried glow in the dark markers for this and the effect is really awesome. Last trick is by using decals and colourful nail polish. Nail decals are perfect for bedazzling Ray Ban glasses, they’re very cheap too. Just make sure that you already have a pattern to follow because the adhesive used for these decals is hard to peel off. Nail polish is very versatile and there are so many tools for nail art that can be used to create a really nice design for your classic Ray Ban Wayfarers. www.fashioneyewear.co.uk 8|Page Copyright 2012 Ray Ban Glasses - Celebrities' Fondness For Them Create Steady Sales For The Brand From the King of Pop to the Blues Brothers and to the UK’s Fab Four, The Beatles, Ray Ban glasses have always enjoyed being in the spotlight because of its famous wearers. Up to this day, practically every celebrity has a pair of spectacles from the brand, and why not? It’s known for coming up with the two most popular eyewear styles ever created; the Wayfarer and the Aviator. A lot of young people are probably not aware that Ray Ban is not only a hip brand but it’s the only designer eyewear brand that has managed to secure a spot in World History when Gen. Douglas MacArthur, during World War II, fulfilled his promise to the Filipino people by returning to the country which was under siege by the Japanese. When the General arrived in Palo, Leyte, he had on a pair of Ray Ban Aviators which upon that moment instantly reached iconic status. Since the thirties though, Ray Ban shades have always www.fashioneyewear.co.uk 9|Page Copyright 2012 been issued to US military personnel as their eyes’ primary protection from the harmful effects of the sun. Come the eighties though, the popularity of Ray Ban Aviators was revived through the movie, Top Gun. With up and coming Hollywood heartthrob, Tom Cruise sporting these optical eyewear during the coolest moments of the film, men all over the world trooped to stores to purchase a pair similar to what Cruise wore in hope of achieving the same cool, spiffy effect. These days however, Ray Ban glasses continue to generate sales as celebrities from London to New York to Paris to Los Angeles to Sydney to Tokyo complete their casual and fiercely stylish ensembles with a pair of glasses from the brand. Celebrities display their fondness for the Ray Ban by also choosing the most prominent designs for their corrective eyewear. It’s quite common to see celebrities who claim that they are blind as a bat without their glasses, using Ray Ban frames for their prescription lenses, like the single-vision ones used by near-sighted or far-sighted people, and even varifocals which are essentially the solution for people who no longer want to carry around with them a pair of reading glasses and other prescription ones all the time. Regular people take styling inspirations from celebrities so it’s no wonder Ray Ban’s sales are consistently high. Aside from being an iconic brand which celebrities love, its durability, versatility and amazing quality of workmanship also make them smart investments for vision-correction, eye protection and style. www.fashioneyewear.co.uk 10 | P a g e Copyright 2012 Ray Ban Aviators – Where Were They In The Nineties? A lot of people think that Ray Ban’s popularity diminished greatly during the nineties because of the grunge fashion. During that period, a lot of people opted for the slim or narrow spectacles similar to the ones used by the UK’s John Lennon of The Beatles. Some people observed that the iconic Ray Ban Aviators seemed to have faded into oblivion during this time. But if you would check images of the famous shows and movies during that time, you would instantly see that this style was actually worn frequently by some of the really popular characters that defined the nineties. Who can ever forget Baywatch? Though it first came out in 1989, it became a cult hit in the nineties. The head lifeguards, played by David Hasselhoff and Parker Stevenson, monitored the beach activity wearing Ray Ban Aviators. From the gold frames with dark green lenses, to the silver frames with dark blue-toned lenses – they were all worn not just by Mitch (Hasselhoff) but also by the other characters. Worth mentioning as well is www.fashioneyewear.co.uk 11 | P a g e Copyright 2012 the fact that the characters often alternated the Aviators for Ray Ban Wayfarers. Another nineties cult-hit that displayed Ray Ban Aviators was Beverly Hills 90120. And why wouldn’t the characters wear these shades? Opening scenes often had the ladies (Shannen Doherty, Jennie Garth and Tori Spelling) sun-bathing their alabaster skin by the beach or their backyard pool; they kept their eyes protected with these designer shades. Michael Jackson actually made the Aviators in demand again during his legally troubling times in the nineties when he was accused of child molestation. The King of Pop concealed and protected his eyes from the prying eyes and the blinding lights of the media with these glasses which also proved his loyalty to this optical brand. It was also during this time when people with prescription needs started using vintage designers frames for their vision-correcting lenses and because of this, Ray Ban Aviator frames were quite sought after. They were used for reading glasses, multi-focals (which these days are often replaced by progressive lenses or varifocals) and single-vision glasses. At one point or another Ray Ban glasses came out on most nineties shows; Friends, Spin City, California Dreams (well, every show that had a biker dude who wore a leather jacket and boots) even Top of the Pops in London. This just basically proves that the brand and its famous design were never ever irrelevant, style-wise. www.fashioneyewear.co.uk 12 | P a g e Copyright 2012
Pages to are hidden for
"Fashion Eyewear Presents The Latest On Designer And Ray Ban Glasses Online"Please download to view full document