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Life in the Fast Lane - Abu Dhabi Tourism

VIEWS: 23 PAGES: 19

  • pg 1
									                                                                    ISSUE 9
                                                              October 2011




Life in the Fast Lane
Abu Dhabi Readies for Mega Events Season

Formula One Concert Line-ups & Volvo Ocean Race Packages Revealed
Wadi Adventure: Al Ain’s Newest and Wettest Attraction!
Al Ain Aerobatic Show Gets New Dates
                                                                                                      Issue 9 • October 2011




5        6        5
                  6
                  8
                                   GL Events Open Up in Abu Dhabi

                                   Al Jaber Aviation Takes Flight

                                   Revealed: F1 Concerts, Yasalam Details,                                                                                         24
                                   Volvo Ocean Race Packages, ‘Destination
                                   Village’ Entertainment

                  12               Al Ain’s Aerobatic Weekend

                  14               Wadi Adventure Opens in Al Ain

                  20               New Tour Guide Licence Rules at SZGMC

                  24


                                                                                                                                                                        30
                                   In Focus: Al Ain Equestrian & Golf Club




             12
                  30               Brand New Park Hyatt Uncovered

                  34


         8
                                   Kennedy Restaurant: Tasty Tribute to
                                   Pioneer Doctors*




             20   *Images courtesy of Oasis Hospital, Al Ain



                                                                                Editorial Team
                                      Barbara Saunders Editor • Euan Megson & May Mohr Deputy Editors
                                                         Saeed Jumoh Photo Editor
                                                                       . . . . . . . . . . . . . . . . . . . . . . . . . . . .

                                    Please contact us with any feedback, news updates or article ideas via email partners@adta.ae




                                                                                                                                                                   34
                                                                       . . . . . . . . . . . . . . . . . . . . . . . . . . . .

                                                                                       Distribution
                  8,000 copies of Seyaha are distributed throughout the UAE and internationally through ADTA’s international offices. Seyaha is also available in
                                                       Etihad business class lounges in London, Frankfurt and Abu Dhabi.
                          Seyaha is also carried by Air France and Ukraine International Airlines and is distributed to every UAE embassy worldwide.

                      Seyaha is now available to download, as either a PDF or E-brochure, at: http://www.abudhabitourism.ae/en/portal/publications.aspx




    14
                                                                     Copyright Abu Dhabi Tourism Authority.




2                                                                                                                                                                        3
                                                                                                                                                                                                                                           Business Tourism

                                                                                                                                       GL events Makes
                                                We have made strides in coming together and
                                                          we need to keep the momentum going.
                              Dear industry partners

                                  I recently addressed a gathering of Middle Eastern hoteliers which gave me the chance to explore
                              with them the opportunities that lie ahead in stimulating travel to our destination. With Abu Dhabi
                              now more competitive than ever, in terms of room rates, we are in a great position to leverage. We
                                                                                                                                       Abu Dhabi Debut
                              all recognise it’s a tough marketplace out there with hungry entrants – and that means we have to
                                                                                                                                         GL Events: Aiming to become ‘Abu Dhabi’s
                              spread our influence. We have to look at new markets, assisted by new air routes, such as Etihad’s         leading professional conference organiser.
                              planned new service from Chengdu this December and Shanghai next March, while continuing to
                              court those on our doorstep and our old friends.
                                  We also have to spread the word of where we are, what we have to offer and dispel any                                                                                                              The SIAL menu features
                              misconceptions. This all calls for a mindset which I call: The I Factor. I believe if we all act                                                                                                       something for everyone.
                              Inclusively, Innovate and Inform we will have the required Impact.
                                  Inclusiveness is the all-encompassing attitude we need to embrace – that’s the whole industry
                              coming together to up the ante. We, as the tourism authority, can give you support, incentives,
                              events and promotional opportunities but we need your buy in and need you to leverage them – we
                              are In this together.
                                  We have made strides in coming together and we need to keep the momentum going. Ask
                              yourselves, is there more you can do to activate around our events? Is the destination featured
                              prominently on your websites?
                                  We are here to listen to your imaginative ideas – those ‘I’ words again - please keep them coming.

                              Mubarak Hamad Al Muhairi
                              Director General                                                                                                                                                                                      Food Glorious Food
                              Abu Dhabi Tourism Authority                                                                                                                                                                           Visit SIAL, the Middle East Food
                                                                                                                                                                                                                                    Exhibition at Abu Dhabi National
                                                                                                                                                                                                                                    Exhibition Centre from November 21 - 23.
                                                                                                                                                                                                                                    Expect to network with 500 exhibitors,
    Editor’s                  Dear colleagues                                                                                          With offices in 25 countries and 3,500
                                                                                                                                       employees worldwide, GL events, a
                                                                                                                                                                                          GL events’ Abu Dhabi office extends
                                                                                                                                                                                      a Middle East network which includes
                                                                                                                                                                                                                                    200 chefs and discover over 100 new
                                                                                                                                                                                                                                    industry trends. The spotlight will be on
    Message                       ADTA has been busy upgrading its destination collateral ready for the busy season ahead. We          leading international provider of event
                                                                                                                                       solutions and services, has opened an
                                                                                                                                                                                      Qatar, Saudi Arabia and Dubai and
                                                                                                                                                                                      represents the global company’s 90th
                                                                                                                                                                                                                                    foodservice & QSR equipment, bake &
                              now have ready an updated Where To Go & What To See Guide, Where To Stay Guide and Where                                                                                                              take, organic products and seafood. The
                              To Eat Guide as well as an updated Trade Brochure. You can request limited quantities via a simple       office in Abu Dhabi and has major plans        branch.                                       event also features La Cuisine du SIAL,
                              email to partners@adta.ae.                                                                               in store for the UAE capital.                      “The Middle East is one of our group’s    organised by the Emirates Culinary Guild
                                  Also appearing soon at all our visitor centres are new postcard packs – including one devoted to         “We plan to become Abu Dhabi’s             strategic growth areas and we met with        of Abu Dhabi where the talents of over
                              our expanding portfolio of iconic buildings. Featured in the pack are 12 iconic structures: Emirates     leading professional conference organiser,     key industry representatives who gave         200 professional chefs will be showcased.
                              Palace; the Sheikh Zayed Grand Mosque; the record-busting Capital Gate Tower – the world’s               we have key international contacts in the      us great confidence in Abu Dhabi”, said       There’ll also be a Food Retail Forum
                              furthest leaning tower; the Aldar HQ – the Middle East’s only spherical building; Ferrari World Abu      industry and are working to attract them       Christophe Draye, Managing Director of        organised in co-operation with Abu Dhabi
                              Dhabi; The Yas Hotel – the only one in the world straddling a grand prix race track; the intriguing      to bring their shows and conferences           GL events Middle East’s Abu Dhabi office.     Chamber of Commerce and Industry.
    Is there an opportunity   al Jahili Fort in Al Ain; Maqta Fort in Abu Dhabi city; the simply stunning Qasr Al Sarab resort in      here,” said Yann Roubert, Middle East              According to GL events, the main          More details from TurretME@wize1.co.uk.
                                                                                                                                       Director, GL events.                           growth areas for Abu Dhabi’s event
    here for a specialised    the Liwa Desert; the truly unique ‘Falcon’ clubhouse structure at Abu Dhabi Golf Club and the
                                                                                                                                           The company has an annual income           industry are environment, energy,
                              remarkable Armed Forces Officers Club & Hotel, which resembles a huge golden falcon perched on                                                                                                        Expo/Conference Licensing
    tour of our iconic        the shore with its wings outstretched and is an engineering feat being one of the world’s largest tent   of US $ 1 billion and an events portfolio      transport, sports, life science and           Goes On Line
                                                                                                                                       of more than 250 B2B and B2C trade             healthcare.                                   The licence procedure for all exhibitions
    buildings?                structures without immediate support.
                                  Other destinations may be rich in historic buildings, we have an increasing wealth in iconic         shows in 12 sectors, including sports              “Abu Dhabi is a place where you can       and conferences held in Abu Dhabi is now
                              buildings – and, of course, today’s iconic is tomorrow’s history. So it occurred to me – is there a      events such as the FIFA World Cup, World       link education with development and           online.
                              opportunity here for a specialised tour – that of our iconic buildings? Certainly a visit to Abu Dhabi   Rugby Club, Asian Football Cup in Qatar,       we find there’s a need for professional           Licences can be provisionally granted
                              by my engineer brother suggests there well could be. He was ‘amazed’ at the Golf Club’s ‘Falcon,’        Commonwealth Games and the Bahrain             development in many areas of the              for up to five years subject to annual
                              intrigued by Emirates Palace and simply blown away by the Armed Forces Officers Club & Hotel             Golf Open.                                     emirate’s conferences and sports events       renewal.
                              which he described as “an engineering work of art.” Specialised it would be because we are not all           GL events is looking to work               industry, this is where we can bring our          Organisers looking to apply simply log
                              interested in the engineering which created these structures – but the fact is that many are – just      closely with Abu Dhabi’s government            25 years of international expertise to good   on to www.abudhabitourism.ae and click
                              something for enterprising operators to think about.                                                     departments and expand its UAE capital         use.                                          on ‘Register’ on the top, left-hand side of
                                  For any other great tour ideas – we are ready and waiting on: partners@adta.ae                       office activities in line with Abu Dhabi’s         “Abu Dhabi’s offering in terms of         the welcome page to create a personal
                                                                                                                                       2030 vision.                                   exhibition and conference infrastructure      account to get through to the licensing
                              Barbara Saunders                                                                                              “We have eight international              is already very attractive to the MICE        section.
                              Editor                                                                                                   congresses in line for Abu Dhabi some of       industry,” added Draye.                           More details are available by calling
                                                                                                                                       which will bring up to 12,000 delegates to     Gl-events.com                                 800 555 or via email on conferences@
                                                                                                                                       the emirate,” added Roubert.                                                                 adta.ae or exhibitions@adta.ae

4                                                                                                                                                                                                                                                                            5
Aviation
                                                                                                                                                                                Etihad Airways: Making news in China,
                                                                                                                                                                                Germany, France and KSA.


                                   AJA: A premium experience
                                   on-the-ground and in the air.




                                                                                                                               Abu Dhabi GA Expo Unveiled                                      the Saudi Arabian capital Riyadh to Abu Dhabi from
                                                                                                                               The Middle East’s only exhibition dedicated to general          eight times weekly to 13, starting October 30th.
                                                                                                                               aviation, the Abu Dhabi GA Expo will fly into Al Bateen         The upgraded schedule will complement the award-
                                                                                                                               Executive Airport from March 6 - 8 next year.                   winning UAE national carrier’s other Saudi services –
                                                                                                                                   With the region now accounting for 10% of global            13 flights a week from both Jeddah and Dammam.
                                                                                                                               executive jet sales, the expo is designed to bring together     Etihadairways.com
                                                                                                                               major general aviation players – from ultralights to
                                                                                                                               business jets - and enable customers to discover the
                                                                                                                               industry’s latest developments and innovations.
                                                                                                                               For more information, email: info@adairexpo.com
                                                                                                                               abudhabiairexpo.com
                                                                                                                                                                                                 Czech Mate
                                                                                                                                                                                                 CSA – the Czech airline - is now flying
                                                                                                                               From Our National Airline                                         non-stop, four times a week from
                                                                                                                               Our Great Haul From China                                         Prague to Abu Dhabi International using
                                                                                                                                   An uplift in hotel guest numbers from China is on the
                                                                                                                               cards as our home-based, award-winning airline Etihad             an Airbus A319.
                                                                                                                                                                                                 czechairlines.com
                                                                                                                               Airways plans to add to its existing flights from Beijing
                                                                                                                               with four, non-stop services a week from Chengdu,



           Classy Newcomer Joins
                                                                                                                               China’s south-west economic hub, from December 15 and
                                                                                                                               a non-stop daily service from Shanghai from March 1.
                                                                                                                                   Etihad Airways will also launch four weekly non-
                                                                                                                               stop return services from Dusseldorf in Germany on



           VIP Aviation Fray
                                                                                                                               December 16, before increasing flights to daily in April
                                                                                                                               2012. The new route will see the airline’s flight frequency
                                                                                                                               from Germany rise to 25 times weekly from Munich,
                                                                                                                               Frankfurt and Dusseldorf.

           Al Jaber Aviation, or AJA, is the latest Abu Dhabi-based      AJA’s Fleet:                                          Getting To Abu Dhabi Has Never Been Easier!
           start-up to enter the VIP aviation segment.                                                                             And Etihad Airways passengers from France can
           The company’s impressive fleet – all its aircraft are three   2X   Embraer Legacy 600         Capacity - 13 seats   now book rail-air connections to Abu Dhabi from
           years old or younger - is made up of premium executive        5X   Embraer Lineage 1000       Capacity - 19 seats   over 20 French cities thanks to the airline’s signing
           jets at the leading edge of modern technology, while          8X   Embraer Legacy 450 / 500   Capacity - 9 seats    of a codeshare deal with SNCF, the French Railways
           a simple-to-master pricing structure is determined by         4X   Airbus Elite 318           Capacity - 19 seats   company. The agreement includes connections from
           flying hours and overnight charges.                           2X   Airbus ACJ                 Capacity - 32 seats   Bordeaux, Le Mans, Lille, Lyon, Marseille, Nantes,
                                                                                                                               Rennes and Strasbourg.
           Ajaprivatejets.com
                                                                                                                               More From Saudi Arabia
                                                                                                                                  Also on the cards are increasing Etihad flights from


6                                                                                                                                                                                                                                                      7
Cover Feature
                                                                                      Top of the Pops: A world-class line-up will perform
                                                                                      during Abu Dhabi’s third Grand Prix weekend.




                                                                                                                                                                                                                                                U P !
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                                                f major               ill roll o         ™ Etiha           t on Ne




                                                   U
                                   ,a string o nferences – w ormula One ean Race flee capital.
                          season             c co                 the F                o Oc             e UAE
           forth coming dustry-specifi draws will be g of the Volv za all over th                                                           Beats on the Beach
         e                                    t                    in                   n
Over th grabbers to in of the bigges historic host ed extravaga




                                                 L
                                                                                                                                            The music festival is not limited to Yas Island, and
headli  ne-        ubt, t wo           and   the            ing-relat
           any do              1 - 13)            t of sail
                                                                                                                                            there is an extended schedule of international artists
   ithout             mber 1 off a fortnigh




                                               L
 W                ove                                                                                                                       performing on a specially-constructed stage on the
          Prix (N h will kick-
 Grand         whic                xpect..
                                           .                                                                                                Corniche – right in the heart of the capital. All events in
 Year  ’s Eve,      ut wh  at to e                                                                                                          the Yasalam area of the Corniche are free-to-the-public,




        O
            finds o                                                                                                                         with entry based on a first-come, first-served system.
  S eyaha




      R
                                                                                                                                            Running October 14 –
               Abu Dhabi Grand Prix                                                                                                         November 13, the cosmopolitan
                                                                                                                                            Beats on the Beach line-up
               As Yas Marina Circuit prepares to                                                                                            includes: British DJ Fatboy Slim, Seyaha’s Top
                                                                            After-Race Concerts                                                                                                            Yasalam Pick
               host Abu Dhabi’s third Formula One™                          Taking place in the purpose-built venue in between
                                                                                                                                            American superstar Wyclef             The show-stopp
                                                                                                                                                                                                        ing after-race          s
                                                                                                                                            Jean, R’n’B sensation Jay Sean,      on the Beach                            concerts and Be
               event, a host of after-race concerts                         Yas Marina Circuit and Ferrari World Abu Dhabi, the             Lebanese icon Najwa Karam            Yasalam activ
                                                                                                                                                                                                    line-up aside,
                                                                                                                                                                                                    ities.
                                                                                                                                                                                                                      here are our to
                                                                                                                                                                                                                                             ats
                                                                                                                                                                                                                                        p three
                                                                            following acts are free-to-enter with a regular Abu
               and sideline entertainment schedules                         Dhabi Grand Prix weekend pass.
                                                                                                                                            and Tunisian singer Saber            1 - Cinema by
                                                                                                                                                                                November 3, A
                                                                                                                                                                                                       the Sea: From
                                                                                                                                                                                                                          October 31 to
                                                                                                                                            Robai, amongst others.
               have been revealed that will ensure                                                                                                                              will be transfor
                                                                                                                                                                                                     l Sahil Beach on
                                                                                                                                                                                                     med into a hu
                                                                                                                                                                                                                          Abu Dhabi Co
                                                                                                                                                                                                                                            rniche
                                                                            11.11.11 – Pop princess Britney Spears will make her                                                                                      ge, open-air m
               motor-sport mania takes over the                             first Abu Dhabi performance after pre-race practise.
                                                                                                                                            For more information about          venue. The rem
                                                                                                                                            Yasalam and all its subsidiary chronicles the life an
                                                                                                                                                                                                     arkable docum
                                                                                                                                                                                                                        entary ‘Senna
                                                                                                                                                                                                                                        ovie
                                                                                                                                                                                                                                         ’ – which
               emirate in November. Running under                           12.11.11 – Post-qualifying on Yas Marina Circuit                events, visit: yasalam.ae          revered driver              d death of argu
                                                                                                                                                                                                  in F1 history –            ably the most-
                                                                            track, British hard rock act, The Cult, will open for                                              for the first tim                     will be screened
               the mantle of ‘Yasalam’, the three-                          Incubus, the American rock giants.
                                                                                                                                            To book tickets for the Abu
                                                                                                                                            Dhabi Grand Prix, visit:          2 - TROPFES
                                                                                                                                                                                                  e.                                       publicly
                                                                                                                                                                                                 T Arabia: The
               pillared entertainment activation is                         13.11.11 – Rock royalty, Sir Paul McCartney, will
                                                                            close out Grand Prix weekend with his first-ever UAE
                                                                                                                                            yasmarinacircuit.com              festival is com
                                                                                                                                                                                                 ing to the Mid
                                                                                                                                                                                                                    world’s bigges
                                                                                                                                                                                                                                     t short film
                                                                                                                                                                              A celebrity film                     dle East for th
               driven by live music on the Corniche                         performance. This one will be huge!                                                              scores of region
                                                                                                                                                                                                   panel will judg                  e first time!
                                                                                                                                                                                                                      e the best entr
                                                                                                                                                                                                                                       ies from
                                                                                                                                                                                                  al contributor
               and on Yas Island.                                                                                                                                            3 - Cut&Paste
                                                                                                                                                                                                  Abu Dhabi: O
                                                                                                                                                                                                                    s.
                                                                                                                                                                             world’s most cr                        n November 7,
                                                                                                                                                                                                 eative artists w                      the
                                                                                                                                                                            ‘live design ba                         ill face-off in a
                                                                                                                                                                                              ttle’. Quite sim                        unique
                                                                                                                                                                            seen anything                          ply, Abu Dhabi
8
                                                                                                                                                                                               like this...                           has never
                                                                                                                                                                                                                                                      9
                               Volvo
Making Waves: The Destination Village will
feature family-friendly nautical-themed
activities, as well as traditional Emirati
entertainment.




                             an R ace                                                                                                                       PACKAGES FINALISED




                          ce
                                                                                                    Abu Dhabi Gets                                          Tailored packages for Abu Dhabi’s stop-over hosting               • Daily return transfers to Volvo Ocean Race Village



             O
                                                                                                                                                            of the Volvo Ocean Race are now available. The                    • 4 nights accommodation (four- or five-star, including

                                                        D
                                                                     taging
                                                          habi’s s dle East
                                                                              of                    ‘Life At The Extreme’                                   competitive packages, which cover both four- and                  breakfast)
                                             il, Abu                  id                            As part of Abu Dhabi’s huge two-week activation         five-star hotel options, have been split into two distinct        • Commemorative gift from Abu Dhabi stop-over
                                    sets sa                rst in M on the
                 re th    e fleet          over   – the fi       e ffect                            plan for hosting the Volvo Ocean Race this New          product concepts: ‘New Year’s Eve Experience’ and
            efo                          p                                            g
  Even b cean Race sto a positive halo ctors. Accordin                                              Year, it has been confirmed that Volvo’s ‘Life at       ‘Racing Experience’.                                              *First 100 to book will receive VIP access to the ADTA pavilion

  a Vo  lvo O              lready   had
                                                  ospita  lity se          ved  at                  the Extreme’ activity centre is the latest attraction
   history
              - has a                  e and h                  es achie            0                                                                       1) VOR: New Year’s Eve Experience                                    Flight costs will be added from the ‘point of origin’ to
                         ve  l, marin ed on outcom round 100,00                                     coming to the purpose-built ‘Destination Village’ on
   dom    estic tra earch bas                        tes th   at a         lage, with               the breakwater opposite the Corniche.                   • Airport meet and greet                                          the package cost; full package details and prices can be
                 pth res                  anticipa estination Vil with the                                                                                  • Premium limo return airport transfer                            found at www.volvooceanraceabudhabi.com
    to in-de t ports, ADTA
                                                                                                        Running daily at the Destination Village, which
                                                  o st D                 ged
                                       to the h
                                                                                                                                                                                                                                 All packages also include an ‘Active Abu Dhabi’ card –
                                                               e enga
                 os                                                                                                                                         • 4 nights accommodation (four- or five-star, including
     other h
                                                                                                    will host a wealth of free activities to celebrate
                    rs w    ill flock expected to b                                     ed          the race from December 31st 2011 – 14th January         breakfast)                                                        a specially-created initiative where patrons can pick and
     spectato nal 150,000                                                      n book
                                                                     ave bee further                2012, ‘Life at the Extreme’ includes rides and          • Volvo Ocean Race ‘Active Abu Dhabi Card’                        choose optional ‘tours’ of their choice at a host of Abu
                  it io
      an add r that period.                               ights h with a
                                                 hotel n                                            entertainment that allow fans to experience the         • Sunset Dhow Cruise                                              Dhabi’s leading attractions and leisure operators with a
      ev  ent ove re than 4,500                          d partn
                                                                    ers                                                                                                                                                       pre-paid card. It’s the perfect way to see the UAE capital
                                             isers an vent.                                         ‘Everest of Sailing’ at first-hand.                     • Access ticket to the New Year’s Eve concert
                     , mo
       To date                     s, organ r the e                      interest p
                                                                                                                                                            • Commemorative gift from Abu Dhabi stop-over                     at your own pace!
                        g team                   fo                                                     Top attractions include: ‘The Ride’, a state-of-
        b  y visitin ntly reserved purred sailing                                et-u
                                                                        ing to s
                                                                                                    the-art simulator that gives the feeling of being
                          rre                   ss
         6  ,500 cu the event ha ademies hop ital over                                              onboard a Volvo Open 70 yacht at speed in extreme       *First 100 to book will receive VIP access to the ADTA pavilion      For more information, email: travel@
                        ion,                  g ac                      cap
          In addit ational sailin
                                                                                                                                                                                                                              volvooceanraceabudhabi.com
                                                           the UAE               nies are           conditions whilst being bombarded by strong winds
           w  ith in   tern           in g fac ilities in charter compa ls around                   and spray; ‘The Dome’, a 40-person interactive          2) VOR: Racing Experience
                                                            l                     ta
                          ent train               ile loca                cht ren             ter                                                           • Airport meet and greet
            perman g months, wh r boat and ya get on the wa                                         3D cinema; ‘The Grinding Challenge’, where
                                                                                                                                                            • Premium limo return airport transfer
             the co      min                    st fo                  k to                f the    participants can pit their strength against their
                                     g intere as people loo ed at many o
                            g stron                                                                                                                         • Volvo Ocean Race ‘Active Abu Dhabi Card’
              receivin eek stopover,                                   rth                          friends on the pedestal grinders which the crews use
                                                             time be                                                                                        • Access to VOR Hospitality Marquee for the race
                          o-w
               the tw the race and                 spend as.                                        onboard Volvo Open 70s; and ‘Air Balls’, which gives
                                                      g marin                                       kids the chance to ‘run’ on water.                      weekend (12 / 13 / 14)
                             h
                to watc industry-leadin m
                               ’s              bi.c o
                 emirate raceabudha
                         ean
                      c
               Volvoo

10                                                                                                                                                                                                                                                                                              11
Events
                                                                                                                                                 Building on its public outreach agenda, Tourism
                                                                                                                                             Development & investment Company (TDIC), the event
                                                                                                                                             organiser, will share the event experience with the
                                                                                                                                             people of the UAE by placing several exhibition pieces in
                                                                                                                                             outdoor public spaces.
                                                                                                                                                 Aside from the eye-catching international offerings,
                                                                                                                                             this year’s event sees the return of Emirati Expressions
                                                                                                                                             - the second edition in a series of exhibitions supported
                                                                                                                                             by local artists. Running from 19 October through to 28
                                                                                                                                             January, the exhibitions aim to position Emirati artists at
                                                                                                                                             the core of the Saadiyat Cultural District institutions and
                                                                                                                                             to nurture and support their talents through active and
                                                                                                                                             continuous interaction with world art experts.
                                                                                                                                                 This year’s Emirati Expressions focus is photography,
                                                                                                                                             with Stephen Shore - the renowned US artist - offering
                                                                                                                                             artistic direction to 10 Emirati artists practicing in the                                                               A List: Viggo
                                                                                                                                                                                                                                                                      Mortensen (left)
                                                                                                                                             medium. Look for pieces exploring Emirati cultural
                                                                                                                                                                                                                                                                      and Woody
Show-stopper: The annual Al Ain Aerobatics                                                                                                   heritage and others that examine the place of Emirati art                                                                Harrelson are
Show is one of the Oasis City’s leading events.                                                                                              in the global arena.                                                                                                     expected at ADFF
                                                                                                                                                 In addition to the works of the 10 Emirati                                                                           2011.
                                                                                                                                             photographers, Emirati Expressions 2011 will show             Roll Out The Red Carpet



            Eyes on
                                                                                                                                             some of Stephen Shore’s beautiful, TDIC-commissioned          Abu Dhabi Film Festival (ADFF) runs for the fifth
                                                                                                                                             photographs of Abu Dhabi. Other highlights include the        consecutive year from October 13 - 22 and will screen
                                                                                                                                             works of photographer JR, known for his larger than life      more than 200 films from 43 countries.
                                                                                                                                             photographic installations in public places, as well as           Held at the beachfront, five-star Fairmont Bab Al




          Al Ain’s Skies
                                                                                                                                             Tarek Al Ghoussein, photographer and Professor of the         Bar, the festival opens with Canada’s Oscar foreign
                                                                                                                                             American University of Sharjah, whose work has been           film contender, Monsieur Lazhar- the story of an Arab
                                                                                 feature an exciting daily programme of daring aircraft      exhibited extensively and collected by museums all over       man trying to find acceptance as a substitute teacher
                                                                                 aerobatics and an activity-packed spectator village.        the world.                                                    in Quebec – and will feature a fascinating selection
                                                                                    Special weekend packages are being put together by           Tour operators looking to organise group trips to Abu     of regional and international features, shorts and
                                                                                 the event organisers.                                       Dhabi Art should contact Manarat Al Saadiyat on +971 2        documentaries.
                     Al Ain Aerobatic Show – the Oasis City’s annual                                                                                                                                           Screenings will also take place at Abu Dhabi Theatre
                                                                                    Keep your eyes on future issues of Seyaha for            6575800 or manaratalsaadiyat@tdic.ae
                     aerobatics extravaganza – will next year be held over the                                                                                                                             on the Corniche and Marina Mall’s VOX Cinemas at
                                                                                 details on acts, performers and family-friendly sideline    Abudhabiartfair.ae
                     December UAE National Day weekend. The move away                                                                                                                                      Marina Mall.
                                                                                 entertainment in the spectator village, but here’s one
                     from the traditional January date will allow visitors to                                                                                                                                  Shhh... Rumor has it that Viggo Mortensen and
                                                                                 spoiler we don’t mind giving away: year 10 promises to
                     travel to Al Ain for a long weekend break taking in the                                                                     Seyaha Fact: Abu Dhabi Art attracted over
                                                                                 bring the biggest and most exciting show yet!                                                                             Woody Harrelson will be in town to promote their
                     show and the other attractions in this city which has                                                                       17,000 visitors in 2010
                                                                                 alainaerobaticshow.com                                                                                                    festival showings Dangerous Method and Rampart.
                     been inscribed as a UNESCO Heritage Site for its rich                                                                                                                                 abudhabifilmfestival.ae
                     archaeological and historic treasures.                      New Home For Abu Dhabi Art
                        The 2012 event marks the show’s 10th anniversary         Abu Dhabi Art, a boutique-style platform that brings                                                                                                                                 Going global:
                     and will take place from Friday 30 November to Sunday       together the world’s foremost collectors, connoisseurs                                                                                                                               More than 50
                     2 December at Al Ain International Airport. It will                                                                                                                                                                                              international
                                                                                 and artists, returns for a third outing at Manarat Al
                                                                                                                                                                                                                                                                      galleries will
                                                                                 Saadiyat on Saadiyat Island from November 16 - 19.                                                                                                                                   take part in Abu
                                                                                    Much of the new concept art fair, which combines                                                                                                                                  Dhabi Art.
                                                                                 Western, Eastern and Middle Eastern influences, will
                                                                                 be housed in the iconic UAE Pavilion – a Lord Norman
                                                                                 Foster-designed structure that was originally built for
                                                                                 the World Expo in Shanghai last year. The reconstructed
                                                                                 pavilion, which will now be permanently on Saadiyat,
                                                                                 will be the focal point of four days of events at Manarat
                                                                                 Al Saadiyat - Abu Dhabi’s purpose-built, multi-use, art
                                                                                 exhibition space.
                                                                                    Fifty international galleries from the Middle East,
                                                                                 Asia, Europe and the United States, many of which
                                                                                 have never exhibited in the UAE before, will take part
Aerobatics                                                                       in a series of unique exhibitions, while multi-media
displays provide                                                                 performances, educational presentations and exclusive
fun for all ages.                                                                tours and events complete the fair’s schedule.


12                                                                                                                                                                                                                                                                                   13
Leisure Tourism




                                                                                                                                                                                                  Leave the torch at home: Night
                                                                                                                                                                                                  golf on ADGC’s Garden Course.

                                                                                                                                  families, it is only a 90 minute drive from
                                                                                                                                  Dubai and Abu Dhabi city,” says Bouazza.
                                                                                                                                      Spanning 126,000 square metres, this


                                                                                                                                                                                                  ADGC Gets
                                                                                                                                  first-of-its-kind project leverages on the
                                                                                                                                  great scenery of the rocky Jebel Hafeet,
                                                                                                                                  offering a dramatic backdrop to the project.


                                                                                                                                                                                                  Garden Lights
                                                                                                                                      Lessons are provided by certified trainers for all levels
                                                                                                                                  of competency, guests can bring their own equipment or
                                                                                                                                  rent or buy gear from the resort’s retail outlet.
                                                                                                                                      Wadi Adventure features three world-class


                                                                                                                                                                                                  & Sand Traps
                     Wadi Adventure is the region’s first man-made white water rafting, kayaking and surf facility built in the   whitewater rafting and kayaking runs with a combined
                     foothills of the majestic Jebel Hafeet – Abu Dhabi’s highest peak.                                           length of 1,133 metres, a surf pool capable of producing
                        The resort offers a range of adventure sports and family activities, ensuring there’s something for       3.3 metre-high waves every 90 seconds, a 127-metre-
                     beginners and experts set in a safe and monitored environment.                                               long pool, a kids’ splash pool and a man-made beach
                        “Wadi Adventure is ideal for a fun-filled day out or a weekend getaway for adventure seekers and          stretch with its own private cabanas.                           Abu Dhabi Golf Club, home of the annual European PGA
                                                                                                                                      “While watersport activities are the resort’s main          Tour sanctioned Abu Dhabi HSBC Golf Championship
                                                                                                                                  attractions, they are by no means the only experiences          running for the seventh time this January has launched
                                                                                                                                  on offer: the resort also features a rope course, wall          its new floodlight Night Golf on the Garden Course
                                                                                                                                  climbing and zip line activities,” adds Bouazza.                (holes 19 to 27).
                                                                                                                                      The less adventurous can relax at the family pool,              The nine-hole course is now floodlit by 191 lights on
                                                                                                                                  enjoy the wave pool or soak in the panoramic scenery            65 poles, which in produce maximum illmination and
                                                                                                                                  while having a meal at the resort’s restaurant.                 excellent conditions for an optimum experience on every
                                                                                                                                      Featuring a large multifunction hall for weddings and       hole.
                                                                                                                                  special occasions that can take up to 3,000 guests, the             In addition, each bunker has been renovated to
                                                                                                                                  resort’s world-class facilities are also equipped to host       enhance course appearance, while new fairway lines
                                                                                                                                  international water sport tournaments.                          and improved landscaping deliver enhanced overall
                                                                                                                                      An adjoining hotel is also planned to host regional         playability.
                                                                                                                                  and international visitors.                                          “The refurbishment raises the quality of each hole. So
                                                                                                                                      Set to be operational all year round, Wadi Adventure        far the changes look fantastic,” said Andrew Whittaker,
                                                                                                                                  also caters for corporate team building activities, private     Course Superintendent.
                                                                                                                                  events and offers ladies-only special timings.                      Four new bunkers have been added to test both
                                                                                                                                  tamouh.com                                                      beginner and seasoned golfers, new tees on holes 20,
                                                                                                                                                                                                  22 and 26 add a further 76 yards to the Garden’s overall
                                                                                                                                                                                                  length, which now stands at 3,341 yards.
     All in the name: It’s wet and wild -
     it’s Wadi Adventure!                                                                                                                                                                         Adgolfclub.com



14                                                                                                                                                                                                                                                              15
Hotels                                                                                                                                                                                                                                          Leisure Tourism


                                                                                                                                                                                                                                                Dinner Time: Feeding offers visitors a
                                                                                                                                                                                                                                                memorable experience at Al Ain Zoo.




                     Miraj Islamic Centre
                                                                                                                                                Do Feed The Animals At Al Ain Zoo!
                                                                                                                                                Giraffe feeding, camel riding and ‘Elezba’ petting zoo are
                                                                                                                                                the latest interactive activities at Al Ain Zoo, the UAE’s
                                                                                                                                                premier wildlife destination.


                     Opens In UAE Capital
                                                                                                                                                   Visitors can now enjoy feeding the giraffe treats
                                                                                                                                                such as carrots or lettuce five times daily in a specially
                                                                                                                                                allocated area.
                                                                                                                                                   Designed in the style of a local farm, ‘Elezba’ petting
                                                                                                                                                zoo lets families feed and play with sheep, goats, camels,
 Islamic             Miraj, CIE Group’s second Islamic art gallery, is set               “Already we are projecting expansion to a bigger
                                                                                                                                                llamas, chicken and ducks, enjoy camel riding or simply
 Treasures: Miraj    in a two-storey villa behind the upscale Abu Dhabi             Abu Dhabi venue in two years,” explained Imtiyaz
                                                                                                                                                picnic in the farm’s designated area.
 will house pieces   Marina area. The centre features museum-like displays          Beigh, Marketing Manager, Miraj Islamic Art Centre,
 sourced from all
                                                                                                                                                   ‘Elezba’ is open daily from 11am to 8pm, while tickets
                     of unique Islamic art pieces sourced from around the           “Abu Dhabi’s ambitions to be a destination for tourism,
 over the Muslim                                                                                                                                for the giraffe feeding experience can be bought at a
                     Muslim world from places like Egypt, Syria, Iran, India        culture and arts are spectacular and it is the obvious
 world.                                                                                                                                         designated kiosk.
                     Iraq, Kashmir and Russia. Displays include meticulously        place for us to be.
                                                                                                                                                   Al Ain Zoo is open daily from 9am to 8pm.
                     hand woven pictorial and bejewelled carpets, silk                  “Islamic art is rich and diverse due to Islam’s         Awpr.ae
                     textiles, jewellery, marble pieces, Arabic calligraphy         presence in the Middle East, Asia and Europe and we
                     engraved vases, miniature paintings and experienced            are here to take visitor on a journey through this rich
                                                                                                                                                Cruising To A Temporary Home
                     staff is on hand to brief visitors on the history and origin   heritage and educate them on the art and legacy of
                                                                                                                                                Abu Dhabi now has a specially-commissioned
                     of the pieces and the techniques used in making them.          Islamic societies.”
                                                                                                                                                cruise terminal at Mina Zayed which is capable of
                                                                                        Miraj is offering visitors a complementary pick-up
                                                                                                                                                accommodating 1,300 passengers at any one time.
                                                                                    and drop-off service from their hotels as well as welcome
                                                                                                                                                   The temporary, tented facility on the site of the
                                                                                    refreshments, Arabic Qahwah (cardamom coffee) and
                                                                                                                                                former ADTA visitor information centre and designed to
                                                                                    dates to groups of over 50 guests.
                                                                                                                                                cater for the 2011 / 2012 and 2012 / 2013 cruise seasons,
                                                                                        “Guests can contact us through their hotel concierge
                                                                                                                                                spans some 2,000 square metres and comprises two
                                                                                    service and we will send a luxury car within 20 minutes
                                                                                                                                                dedicated halls – one a luggage-handling facility; the
                                                                                    to bring them to Miraj and take them back after their
                                                                                                                                                other a passenger centre complete with a waiting
                                                                                    visit,” explained Beigh. The centre, which also features
                                                                                                                                                lounge, security section, prayer rooms, offices, visitor
                                                                                    a rooftop café with panoramic views of Emirates Palace
                                                                                                                                                information centre, currency exchange, as well as
                                                                                    and the Arabian Gulf, is open daily from 9am-7pm.
                                                                                                                                                customs and immigration facilities.
                                                                                    Entrance is free.
                                                                                                                                                   The terminal is this season home to the luxury MSC
                                                                                        More info from Imtiyaz Beigh on +971 50 2503950
                                                                                                                                                Lirica which is embarking from there on a schedule of
                                                                                                                                                eight day/seven night cruises around the Arabian Gulf.
                                                                                    A Royal Play
                                                                                                                                                The MSC Lirica has a capacity for 2,199 guests in 784
                                                                                    Kids now get to enjoy a royal treatment while staying in
                                                                                                                                                cabins.
                                                                                    style with their parents at Emirates Palace.
                                                                                                                                                   In line with its long-term cruise ambitions, ADTA,
                                                                                    ‘The Palace kids Programme’ offers kids fun activities
                                                                                                                                                which has an industry target of securing 300 ships
                                                                                    such as ‘The Magical Journey’ house tour, special f&b
                                                                                                                                                and over 600,000 passengers a year by 2030, hopes to
                                                                                    menu treats in addition to a dedicated check-in and
                                                                                                                                                construct a permanent, purpose-built cruise terminal at
                                                                                    check-out area with welcome bags upon arrival.                                                                           Abu Dhabi’s new temporary cruise
                                                                                                                                                Mina Zayed and a technical feasibility study has been
                                                                                    A Palace Kids Ambassador is also available to assist                                                                     terminal can accommodate 1,300
                                                                                                                                                commissioned.
                                                                                    them during their stay.                                                                                                  guests at one time.
                                                                                                                                                Msccruises.com



16                                                                                                                                                                                                                                                                                 17
      Where to find us in 2012
      Next year, ADTA will mount pavilions at no less than 16 exhibitions in 12 countries and we’d love you to join us.
      We’ll be backing every participation with advertising and pro-active public relations and will activate the pavilion
      to ensure it attracts visitors.
           We’ve put together this handy wall-map of our exhibitions so you can pin it up in the office and have ready
      access to the information. To sign up to partner us at any of these events, please contact: Anoud Khalifa on
      akhalifa@adta.ae


           No.                 Exhibition                                 Location                                           Date              Focus     Website

           1                   SATTE                                      Delhi, India                                       10-12 Feb         Leisure   www.satte.org

           2                   BIT                                        Milan, Italy                                       16-19 Feb         Leisure   www.bit.fieramilano.it

           3                   ITB                                        Berlin, Germany                                    07-11 March       Leisure   www.itb-berlin.de

           4                   GIBTM                                      Abu-Dhabi, UAE                                     26-28 March       MICE      www.gibtm.com

           5                   ATM                                        Dubai, UAE                                         30 Apr - 03 May   Leisure   www.arabiantravelmarket.com

           6                   IMEX                                       Frankfurt, Germany                                 22-24 May         MICE      www.imex-frankfurt.com

           7                   KOTFA                                      Korea                                              June              Leisure   www.kotfa.co.kr

           8                   AIBTM                                      Baltimore, USA                                     19-21 Jun         MICE      www.aibtm.com

           9                   CIBTM                                      Beijing, China                                     12-14 Sep.        MICE      www.cibtm.travel

           10                  ADIHEX                                     Abu-Dhabi, UAE                                     Sep.              Leisure   www.adihex.net

           11                  Top Resa                                   Paris, France                                      18-21 Sep.        Leisure   www.topresa.com

           12                  Leisure                                    Moscow, Russia                                     Sep.              Leisure   www.tourismexpo.ru

           13                  JATA                                       Tokyo, Japan                                       20-23 Sep.        Leisure   www.jata-wtf.com

           14                  ITB Asia                                   Singapore, Asia                                    3-5 Oct.          Leisure   www.itb-asia.com

           15                  CITM                                       Kunming, China                                     Oct.              Leisure   www.citm.com.cn

           16                  WTM                                        London, UK                                         5-8 Nov.          Leisure   www.wtmlondon.com


18   Sey   a                                                                                                                                                                       Sey   a   19
Industry Buzz
                                                                                                                                          New procedures
                                                                                                                                          will improve the
                                                                                                                                          SZGMC visitor
                                                                                                                                          experience.




                New Tour Guide Rules
                at Zayed Grand Mosque
                In a bid to enhance its cultural and educational tourism     Step Two
                offering, the Sheikh Zayed Grand Mosque (SZGMC) –            Registered tourist guides will need to attend a
                our most popular visitor attraction according to our         complimentary one-day workshop in the SZGMC within
                international visitor survey - has introduced a new set of   four months of initial registration. The workshops will be
                procedures to govern registered tour operators and tour      held every fortnight and dates will be published on the
                guides operating on site.                                    SZGMC website.                                                SZGMC is the
                   The mosque, which is the UAE’s largest, currently            For more information, visit: szgmc.ae/en/tours-            emirate’s most
                offers 23 ‘walk-in’ public tour slots a week at pre-         booking-form                                                  popular attraction.
                arranged times, as well as Culture Guides for pre-booked
                group or VIP tours.
                   Now external tour guides will need to have the
                relevant credentials to operate at the mosque – even if
                they, individually or as a company, have an ADTA-issued
                tourist guide licence. Here’s how to apply:

                Step One
                Visit the SZGMC Visitor Services Team and provide them
                with:
                • Photocopy of a valid UAE issued Tourist Guide licence
                • Photocopy of passport and residency
                • Complete contact detail form
                • Sign SZGMC Tourist Guides Code of Conduct




20                                                                                                                                                       21
Industry Buzz                                                                                                                                                                             Seyaha gets Jumeirah newsstand.




There’s nothing
sketchy about
our plans for




                  On The Cards
a new Visitor
Centre.
                                                                                                A mall for all occasions.




                  For 2012                                                                                                                                                                    Seyaha Gets Jumeirah
                  ADTA will open a purpose-built visitor centre on the main Dubai-Abu
                  Dhabi highway next year. The centre, which will be a stop-off point for
                                                                                                                                                                                              Seal Of Approval
                  visitors heading to the UAE capital, will open in the final quarter of
                  2012 and will be open daily 10am-5pm.                                                                                                                                      As the five-star Jumeirah at Etihad Towers readies to open on November 1,
                                                                                                                                            Abu Dhabi grabs bite of Big Apple.               the newest addition to Abu Dhabi city’s glistening, ultra-modern skyline has
                      A full range of destination collateral and brochures will be available
                  round-the-clock at the centre, while visitors will also be able to enjoy     Mushrif Mall Opens                                                                            thrown its support behind Seyaha.
                                                                                               The UAE capital has another retail           Adta Moves Stateside                                Copies of the magazine will be available in the eye-catching property’s
                  traditional Arabic coffee and dates during regular opening hours.
                                                                                               megaplex with the opening of Mushrif         With ADTA’s US office in New York due to         45th floor Club Executive Lounge - that offers breakfast, light snacks,
                      In other visitor centre news, our re-modelled station at Al Jahili
                                                                                               Mall. On the city’s main Airport Road,       open in Q1 next year, we’ve taken our first      hors d’oeuvres, desserts and complimentary beverages. Open 24 hours,
                  Fort in Al Ain is now up and running, with the refurbished site now
                                                                                               just five minutes drive from Abu Dhabi       steps in the North American market with          the prestigious lounge comprises shower suites and changing rooms, an
                  featuring fully-fitted meeting room facilities. Designed to manage the
                                                                                               National Exhibition Centre, the mall is an   the appointment of our on-the-ground US          internet lounge, a business centre with four meeting rooms, all equipped
                  information requests of inquisitive visitors, Seyaha believes the Al
                                                                                               expansive, three-floor complex with an       team.                                            with state-of-the-art technology, video conferencing facilities and high speed
                  Jahili centre is the ideal location for tour operators and agents to come
                                                                                               offering for all customers levels.              Let’s meet who’s spreading the word           connectivity.
                  and sit with ADTA staff and discuss potential package itineraries in
                                                                                                   With its mix of shopping, dining,        for us Stateside:                                   Guests staying in the Club Tower, Club Deluxe, Club Grand Deluxe Rooms
                  and around the Oasis City.
                                                                                               leisure and entertainment, Mushrif           • Kershing Goh, Country Manager,                 and Tower, Etihad, Sky and Royal Etihad Suites receive exclusive service and
                      Remember, Al Ain now has four UNESCO World Heritage listed
                                                                                               Mall has more than 200 shops offering        kgoh@adta.ae                                     access to the Club Executive Lounge.
                  sites to discover!
                                                                                               everything from luxury fashion to            • Paul McDonagh, Trade and MICE                     It all sounds like the ideal setting to sit back with Seyaha and get the
                      For more information on ADTA’s visitor centres, or to arrange
                                                                                               electronic goods and furniture and the       Executive, pmcdonagh@adta.ae                     inside-track on what’s going on around the emirate.
                  a tour of the Al Jahili site, contact: ADTA’s Saeed Al Dhaheri on
                                                                                               Middle East’s biggest food court featuring   • Shone Jemmott, PR and Brand                       To order copies of Seyaha for your hotel’s executive areas, please contact
                  saldhaheri@adta.ae
                                                                                               the first Jimmy’s Killer Prawns brand in     Executive, sjemmott@adta.ae                      May Mohr on mmohr@adta.ae
                                                                                               Abu Dhabi.                                   • Jennifer Glantz, Admin Co-ordinator,
                                                                                               Mushrifmall.com                              jglantz@adta.ae



22                                                                                                                                                                                                                                                                            23
                                                      Special Feature




     Having recently returned to its original moniker,
     Al Ain Equestrian, Shooting and Golf Club
     (AESGC) – a lush, sporting haven nestled under
     the Oasis City’s imposing Jebel Hafeet heights
     – offers members and guests a wide variety
     of activities. As well as having Al Ain’s only 18-
     hole golf course, AESGC is awash with stables,
     shooting ranges and is even home to a trio of
     carpet-like rugby pitches. With a five-star hotel
     under construction, this is one address you’ll be
     hearing a lot more of. Seyaha investigates…




     OASIS
      SPORTS

24                                                                 25
Special Feature

Bunkers, Beasts & Bullets
        Golf
        Originally opened as a nine-hole facility in 2007, it was a
        further two years before Peter Forrester, AESGC’s Course
        Superintendent, put the finishing touches on a water
        hazard-filled back nine. To ensure a consistent challenge,
        the front nine was upgraded with new bunkers and
        landscaping over the summer; the result is a compelling,
        visually scenic, yet relatively short Par 71 challenge.
            The fact that Al Ain’s first ‘green’ course isn’t
        championship-standard length - coupled with the four
        tee options that bring water in to play on 12 - means it
        is a stern but decidedly conquerable test for seasoned
        veterans of the game and weekend golfers alike.
            “The course is in the best condition I have ever seen
        it in and the upgrading work has really enhanced its
        accessibility and playability,” says Gavin Chappell, the
                                                                       EXTRAS
        club’s Head Golf Professional.
                                                                       1) Play the Middle East’s Longest Hole!
            An early measure of the course improvements comes
        when AESGC hosts the final round of the maiden MENA
                                                                       At an astonishing 678 yards off the back tees,
        Golf Tour, a new regional series, from October 17 - 19.
                                                                       Hole 10 is officially the Middle East’s longest par
            “It is, without doubt, the largest tournament we have
                                                                       five challenge. Originally conceived as a headline-
        staged at the club,” adds Gavin. “We’ll have the cream
                                                                       grabbing par six – there are only around 50 such
        of the regional crop here and it’s exciting that the Tour’s
                                                                       holes in the world – the back nine’s opening test is
        debut champion will be crowned in Al Ain – it’s a great
                                                                       a daunting challenge distance-wise, while several
        coup for the club and for golf in the city.”
                                                                       hazards ensure accuracy and length share top-of-
            To complement the 18-hole mainstay, there is also a
                                                                       mind for those on the tee.
        floodlit, nine-hole, par three Academy Course. “We’re
        the only place you can play night golf in Al Ain – it is one
                                                                       2) Chappell’s Top Three Holes
        of our key selling points,” continues Gavin.
            For information on tee-times, prices and to make
                                                                           10: This epic par five is as tough as it is long!
        bookings, email: golf@aesgc.ae.
                                                                           12: A relatively short par four is complicated by
        Aesgc.ae
                                                                       a small stream that borders the front of the green.

                                                                                                                                Shooting
                                                                       Perhaps go up a club…?
                                                                           16: Another makeable par four has water running
                                                                       all the way down the right of the fairway. Not a good
                                                                       place to slice it!
                                                                                                                                The most recent addition to AESGC, the Shooting Club
                                                                                                                                has excellent facilities and is considered the UAE’s best
                                                                                                                                in terms of Olympic and ISSF (International Shooting
                                                                                                                                Sport Federation) standards.
                                                                                                                                    The club offers a wide range of facilities, including:
                                                                       Tour Operator Tips                                       25m Pistol range, 50m Rifle range and 10m Air Pistol
                                                                       • With Hole 10, large corporate incentives eyeing        and Rifle ranges. All ranges are equipped with an
                                                                       golf-based trips to the emirate for their clients have   electronic scoring system. Elsewhere, there are four         Taking Aim: AESGC has an abundance of shooting options.
                                                                       a ready-made ‘Longest Drive’ challenge. What better      ranges for the clay shooting disciplines of skeet, trap
                                                                       way to ramp up competition than a mini contest to        and double trap.
           F&B                                                         find a company’s biggest hitter on the Middle East’s
               The Palm Greens Restaurant is a 90-cover outlet         longest par five…?
           with mouth-watering, Stone Grill-cooked steaks              • AESGC is committed to working with tour                   F&B
           and lamb chops to satisfy any post-golf stomach             operators and travel agents and endeavours to offer             The all-new Shooters Restaurant serves a mix
           rumbles, while the all-new VIP Sports Bar is a great        ‘competitive’ rates. Tour operators interested in           of well-priced global cuisine, while Target Café
           place to hang out and catch your favourite team do          discussing potential package ideas should contact           is a casual, low-key eatery selling snacks and
           its thing.                                                  Gavin Chappell at gavin@aesgc.ae                            refreshments.



26                                                                                                                                                                                                                                                     27
Special Feature




                                                                                  Fairway views: The 215-room Millennium Golf


                  Equestrian
                                                                                  Resort Hotel will open its doors in 2013.




                  Launched back in 2007, the Equestrian Club is AESGC’s         Millennium Golf
                                                                                Resort Hotel
                  traditional heart and soul in terms of usage by both
                  Al Ain residents and visitors. Numerous stables
                  accommodate up to 155 horses, while supporting
                  facilities include an outdoor arena made of sandblast         Scheduled to open in Q1 2013, the Millennium Golf
                  - one of the best surfaces to learn and ride on – four        Resort Hotel will house 215 well-appointed luxury suites
                  surface arenas, 15 sand paddocks, three specialised           and 60 luxury chalets. In terms of F&B, the hotel will
The Equestrian
                  horse walkers and a 3,000-metre international-standard        have two of Al Ain’s finest restaurants where diners can
Club’s stables
accommodate up    race track. An indoor arena is on its way and there is        expect specialty menus, theme interiors and exquisite
to 155 horses.    also an 80-metre swimming pool.                               service.
                      A huge attraction for visitors is the club’s unrivalled       In addition to a swimming pool and a full range of
                  lessons programme. With expert horseback riding               fitness and gymnasium facilities, the property will also
                  tuition for children and adults of all levels, the centre’s   feature a spa and business centre.
                  riding academy is unlike any other training facility in
                  the UAE in that it offers students of all ages a wide range   The General Manager’s Perspective:
                  of riding disciplines to choose from. Simply show up,            On hosting international events: “They are a key
                  then saddle up!                                               element in our growth strategy. To increase AESGC’s
                                                                                domestic and international exposure, we are aiming
                     F&B                                                        to host one international or regional championship at
                        Al Rikab Bar & Restaurant offers sumptuous              every one of AESGC’s clubs every year.”
                     Lebanese cuisine in an environment that is perfect            On increasing market share: “Hotels and their guests
                     for all occasions - from candle light dinners to           need activities; we have those in abundace and are
                     corporate events and parties.                              actively exploring ways to attract leisure-minded visitors
                                                                                staying in Al Ain, Abu Dhabi city or other emirates.”
                                                                                   On improving the local community: “We are the
                                                                                only venue in Al Ain to offer so many sports options, as
                     F&B                                                        well as exemplary teaching professionals from America,
                        Tuck into delicious, hearty food at The Ambler          South Africa, Europe and Asia.”
                     Bar & Restaurant. Prices range from AED60 - 150               His Excellency Mohammed Rashid Al Nasseri.
                     (US$16.50 - 41) for a three-course meal with a drink.




28                                                                                                                                           29
Hotels




Park Life
There’s big hype surrounding new hotel
openings on the much anticipated Saadiyat
Beach District on Saadiyat Island. Park Hyatt is
one of the five-star resorts scheduled to open
later this year. Seyaha takes a closer look at
what the resort has to offer.

           Surrounded by seven hectares of landscaped gardens
           and soothing water features, Park Hyatt Abu Dhabi
           comes across as a contemporary resort, with subtle
           Arabian design touches.
              The hotel features 306 rooms, suites and villas each
           with a private balcony or terrace offering exceptional
           views of Saadiyat Beach, the golf club or the hotel
           gardens. All villas, beach suites and garden suites are
           equipped with special water features and refreshing
           open-air jet pools, offering guests a private, residential
           ambience in a secluded, serene and relaxing retreat.
              Each room has a private balcony, and a spacious,                                                                       Landscaped gardens and water features add
           open-plan bathroom with an oversized stand-alone bath                                                                     to the breathtaking views of Saadiyat Beach.
           tub and dedicated rain shower area. State-of-the-art
           equipment such as motion sensors that automatically          DINE                                                         RELAX
           regulate temperature and lighting, 42-inch LED TVs and           Abu Dhabi’s culinary offering has never been better         The hotel’s Atarmia Spa promises to take guests on               The Café all-dining-restaurant serves
           iPod docking stations are available in all rooms.            and more varied. With more dining outlets scheduled to       a sensory journey of ancient Arabia. Offering results-              delectable Arabic specialties.
              The resort is adjacent to the famous Saadiyat Beach       open at Park Hyatt Abu Dhabi, visitors and guests will be    orientated treatments, Atarmia Spa features nine large
           Golf Club, 20 minutes away from Abu Dhabi National           spoilt for choice.                                           rooms, including a VIP couples treatment room, three rooms
           Exhibition Centre and Abu Dhabi International Airport.           The hotel offers a wide selection of cuisines            with private outdoor terraces, each equipped with its own
              The hotel is currently working towards getting a LEED     complemented with unrestricted views of Saadiyat             rain shower. The spa features indoor and outdoor relaxation
           certification for sustainability.                            Beach and the beautifully landscaped hotel gardens.          spaces spread over three levels with separate areas for ladies
                                                                            The contemporary, two-storey The Park Bar & Grill        and gentlemen.
                                                                        offers both lounge and dining options where grills will be
                                                                        served from a theatrical show kitchen.                       WORK
                                                                            The Café is the hotel’s stylish all-day-dining              Meeting facilities can accommodate board meetings, large
                                                                        restaurant serving Arabic specialities and featuring an      conferences or social gatherings. The hotel has 11 flexible-
                                                                        impressive show kitchen with a large wood-burning            indoor and outdoor- meeting rooms.
                                                                        oven. Lunch and dinner offer a choice from a large
                                                                        selection of Middle Eastern hot and cold mezzeh.             CELEBRATE
                                                                            The Beach House is home to Mediterranean cuisine            The Residence -UAE’s first residential-style, multi-
                                                                        served along with great views of Saadiyat Beach, making      functional event facility – is set on the hotel’s lobby level and
                                                                        it an ideal place to watch the sun set over the Arabian      consists of five individually styled event rooms, The Kitchen,
                                                                        Gulf.                                                        The Dining Room, The Majilis, The Drawing Room and The
                                                                            Library is Park Hyatt Abu Dhabi’s contemporary           Living Room -all surrounding an inner courtyard where
                                                                        loft-style lounge, serving selected teas, Barista coffee     coffee breaks and meals can be freshly prepared and served.
                                               Relax at Atarmia Spa.    specialities, home-made Western and Arabic pastries          The Residence can accommodate from 5 to up to 200 guests.
                                                                        and grand cru chocolates.                                    Park.hyatt.com


30                                                                                                                                                                                                                                               31
                                                                                     The chain is also slated to operate a 250-room
                                                                                  hotel, the Viceroy Abu Dhabi, on Sowwah Island, the          Location, location, location: Yas Viceroy Hotel
                                                                                  new financial district development taking shape just         enjoys pride of place within Yas Marina Circuit.
                                                                                  10 minutes drive from the city’s pristine Corniche
                                                                                  beachfront.
                                                                                  Yashotel.com


                                                                                  And The Winner Of The First Biltmore
                                                                                  Outside North America Is…
                                                                                  Yes, you’ve guessed. The world-famous Biltmore Hotel,
                                                                                  where the first Oscars awards ceremony was held, has
                                                                                  confirmed that its first property outside of North America
                                                                                  will be in the UAE capital.
                                                                                     Information and details are few and far between, but
                                                                                  the five-star luxury brand has promised to stick to the
                                                                                  Hollywood theme that has underlined its glamorous
                                                                                  international reputation down the years.



                                                                                  Rotana Expands International
                                                                                  Sales Offices
                                                                                  The Rotana Group, one of the Middle East’s fastest
                                                                                  expanding hotel brands, has opened new Outbound
                                                                                  Sales Offices in China, India and Russia – taking the
                                                                                  company’s international sales office presence to 12.
                                                                                  Rotana, eager to capitalise on four new properties it is
St. Regis will be   Towering Luxury                                               scheduled to open in the emirate next year,
housed in the       St. Regis, one of the world’s most exclusive hospitality
Nations Towers
                                                                                     “China, India and Russia are key feeder markets for
                    brands, is serious about luxury and is also serious about     Rotana - it is important for us to grow the stature of
on Abu Dhabi
                    Abu Dhabi.                                                    our brand to increase our share of outbound business
Corniche.
                        The group is to have its second property in the           and leisure travelleres,” said Omer Kaddouri, Rotana’s
                    emirate - The St. Regis Abu Dhabi - in the Nation             Executive Vice President & COO.
                    Towers’ mixed-use development on Abu Dhabi Corniche              With all three territories recording double-digit
                    due for completion next year.                                 growth outbound tourist growth in 2010 – Russia saw
                        Overlooking the clear waters of the Arabian Gulf, the     a staggering 34 per cent increase – Kaddouri added:
                    hotel will be close to the city’s business district. Guests   “The main responsibilities of these new offices will be to
                    will enjoy St. Regis’ signature customised service and its    promotion, marketing and sales; these strategic offices
                    world-famous, round-the-clock St. Regis Butler Service.       are key enablers in expanding our brand reach and
                    It will have 281 luxurious guest rooms, including 56          awareness in core growth markets.”
                    suites, an array of dining outlets, including a restaurant       Three of Rotana’s new Abu Dhabi properties are
                    in the connecting bridge linking the two towers, state-of-    prominent developments in the Capital Centre hub next
                    the-art meeting and event facilities and a 3,000 square       to Abu Dhabi National Exhibition Centre (ADNEC),
                    metre health club with an outdoor swimming pool.              which will feature a commercial zone, a marina, bustling
                    Guests will also have access to an adjacent beach club        outdoor cafés, retail, restaurants and premier residences,
                    operated by Starwood.                                         creating a vibrant business and lifestyle destination for
                        Keep a track of the project in upcoming editions of       residents and visitors alike.
                    Seyaha.
                    Stregis.com
                                                                                                                                                Viceroy has moved into The Yas Hotel.
                                                                                  Rotana’s Abu Dhabi
                    Viceroy In Pole Position at The Yas Hotel
                    The Viceroy Hotel Group, the prestigious US-based             Openings in 2012                                                 Centro Capital Centre: Rotana’s second Capital Centre    Centro Capital Centre by Rotana is
                                                                                  Hili Rayhaan by Rotana (Al Ain): In the relaxed settings     property, the three-star Centro will offer 414 rooms and     scheduled to open next year.
                    hotel group, has been appointed to operate Abu Dhabi’s
                    iconic, five-star The Yas Hotel - the only property in the    of the Oasis City, this five-star property will offer 259    suites, the latest in-room technology, three outlets, two
                    world to straddle a Formula 1™ track.                         luxurious rooms and suites, restaurants, ultra-modern        meeting rooms and a gym.
                       Having been operated by Aldar Hotels and Hospitality       business services and extensive recreational facilities.         Capital Centre Arjaan by Rotana: The chain’s
                    since opening in 2009, the 499-room Yas Viceroy Hotel             Capital Centre Rotana: With 315 spacious rooms &         third Capital Centre property will offer 259 spacious
                    will be the first non-Americas based property in Viceroy’s    suites, this four-star hotel will have a wide variety of     apartments, all within five minutes walk of a wide variety
                    roster of high-end resorts.                                   restaurants as well as a state-of-the art fitness centre.    of restaurants and a state-of-the art fitness centre.



32                                                                                                                                                                                                                                               33
F&B
                                                                                                                                                                         Pole Position: Shangri-La Hotel, Qaryat Al Beri, has
                                                                                                                                                                         embraced Abu Dhabi’s F1 frenzy with exclusive menus.




                                                                                                                       Old photos courtesy of Oasis Hospital, Al Ain
     Abu Dhabi’s tribute to                                                                                                                                            F1 Culinary Fever At Shangri-La
                                                                                                                                                                       Shangri-La Hotel, Qaryat Al Beri has launched exciting




      Medical Couple
                                                                                                                                                                       promotions to coincide with the emirate’s third hosting
                                                                                                                                                                       of the Formula 1™ Etihad Airways Abu Dhabi Grand
                                                                                                                                                                       Prix.
                                                                                                                                                                           Specially-created set menus and culinary delights will
                                                                                                                                                                       be available at the property’s dining outlets; guests can
                                                                                                                                                                       enjoy the finest cuts of steak on Torque Tuesdays at Sofra
       In the marble-halled surroundings of Abu Dhabi’s Armed   suspect, but to New Yorker Pat Kennedy and his
                                                                                                                                                                       restaurant on November 8, or end the adrenalin-packed
       Forces Officers Club & Hotel there is an unexpected      Californian wife Marian.
                                                                                                                                                                       week with a Chequered Flag Brunch on November 11
       tribute to a medical duo who helped found the first          The couple arrived in Al Ain in November 1960 at the
                                                                                                                                                                       and 12.
       hospital in the emirate’s ‘Oasis City’ of Al Ain.        invitation of the late UAE President & Abu Dhabi Ruler,
                                                                                                                                                                           A special Body Torque massage is also available
           The fine dining restaurant ‘Kennedy’ is not named    Sheikh Zayed Bin Sultan Al Nahyan who had heard                                                                                                                                                                                  Cristal Clear:
                                                                                                                                                                       throughout November at the hotel’s CHI, The Spa.
       after the American political family as some might        of the care they had provided in Muscat, Oman. They                                                                                                                                                                              Mohammed Asif
                                                                                                                                                                       shangri-la.com
                                                                arrived to an Al Ain with infant mortality rates of 50%                                                                                                                                                                          is group’s new
                                                                and maternal mortality at 35%, endemic tuberculosis,                                                                                                                                                                             Cluster Executive
                                                                                                                                                                       Leave It To The Chef!                                                                                                     Chef.
                                                                malaria, eye diseases and intestinal parasites. At the                                                 Cristal Hotels and Resorts, one of the Middle East’s
                                                                invitation of Sheikh Zayed the Kennedys founded the                                                    most dynamic hotel groups, has recently appointed            Diabetic-Friendly Menu At Grand Millennium
                                                                Oasis Hospital which was quickly treating up to 200                                                    Mohammed Asif as Cluster Executive Chef for its Cristal      Al Wahda
                                                                patients a day.                                                                                        Hotel and the recently-opened Cristal Salam Hotel in         Visitors with diabetes or health-conscious guests can
                                                                    The late Kennedys – Dr. Marian, who was known                                                      Abu Dhabi.                                                   now enjoy diabetic-friendly cuisine at Abu Dhabi’s
                                                                locally as Mariam, passed away in 2004 aged 80 while                                                      Asif will oversee the two properties’ kitchen             Grand Millennium Al Wahda hotel, which recently saw
                                                                Dr. Pat passed away two years later at 87 – served in Al                                               operations including food preparation, cooking activities,   its menu updated to feature diabetic meals.
                                                                Ain until 1975 and in 2005 were honoured with the Abu                                                  menu creation, and will assist in budgeting and financial        The hotel’s Executive Chef Gus Moustakas – a
                                                                Dhabi Award to mark their contribution to the emirate’s                                                planning for the hotels’ F&B outlets.                        diabetic- collaborated with Mafraq Hospital’s
                                                                social welfare.                                                                                           Chef Mohammed has over 25 years experience having         endocrinology, diet and nutrition experts on recipes
                                                                    Today diners at Kennedy are served the very finest of                                              worked in leading hotel chains in Pakistan and the           including salads, steak and dessert such as chocolate
                                                                European cuisine in surroundings adorned with locally                                                  Middle East including the Sheraton Hotel in Karachi, the     mousse and cheesecake using low- carbohydrates and
                                                                inspired art and unwittingly celebrate a medical duo                                                   former InterContinental Al Ain, Beach Rotana Hotel Abu       low-fat ingredients.
                                                                who helped change the face of Abu Dhabi’s healthcare.                                                  Dhabi, Gulf Hotel and Resort in Oman, Al Bustan Rotana           This successful project will soon be rolled out across
                                                                                                                                                                       Hotel and Jumeirah Group in Dubai.                           12 Millennium and Copthorne hotels in the Middle East.
                                                                Kennedy at AFOC: Fine dining in                                                                        Cristalhotelsandresorts.com                                  millenniumhotels.com
                                                                exquisite surroundings.


34                                                                                                                                                                                                                                                                                                            35
Where You Can Find Your ADTA Partners
Here’s where you’ll find the contact details of your ADTA partners. Please remember that
ADTA’s normal business hours in the UAE are between Sunday to Thursday, from 8am to 4pm.



ADTA Abu Dhabi                       ADTA China                    ADTA Italy
PO Box 94000                         Guohua Investment Building    Via Pietrasanta 14
Abu Dhabi UAE                        Level 1, Room 01              20141 Milan, Italy
tel:   +971 2 444 0444               No. 3 Dongzhimen South St     tel:    +39 02 573 78315
fax:   +971 2 444 0400               Beijing, 100007               fax:    +39 02 57378572
email: info@adta.ae                  People’s Republic of China    email: italy@adta.ae
                                     tel:    +86 21 6355 8033
                                     fax:    +86 21 6375 6255
ADTA Al Ain                          email: china@adta.ae          ADTA Russia
Ali Bin Abi Taleb Street                                           Prospekt Mira, 39 / 2
PO Box 59333, Al Ain, UAE            ADTA France                   Olympic Plaza - 2
tel:    +971 3 764 2000              11 Bis, Rue Blanche           129110, Moscow, Russia
fax:    +971 3 764 456               75009 Paris, France           tel:   +7 495 937 5950
email: info@adta.ae                  tel:    + 33 1 5325 0352      fax:   +7 495 937 5951
                                     fax:    +33 1 5325 1112       email: ashirgaliev@adta.ae
                                     email: france@adta.ae
ADTA Australia                                                     ADTA UK & Ireland
Level 13, 338 Pitt Street            ADTA Germany                  No 1. Knightsbridge
Sydney NSW 2000, Australia           Goethestrasse 27              London SW1X 7LY, UK
tel:   +61 2 82685533                60313 Frankfurt, Germany      tel:   +44 207 201 6400
fax:   +61 2 9268 0243               tel:   +49 69 299 253 920     fax:   +44 207 210 6426
email: australia@adta.ae             fax:   +49 69 299 253 920     email: UK@adta.ae
                                     email: germany@adta.ae




ADTA’s Toll free number in the UAE
800 555
International toll free number is
+971 666 4442

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