True Pump & Equipment, Inc.
We're proud and excited to say that last month's sales were our best April since 2008! Our success is based
on your success! It's refreshing to see the 2012 season getting off to such a great start for all of us.
Our spring seminars were very productive and were not only educational but we also were able to
construct two new water features at a couple high visibility locations, Denver Botanic Gardens and Hudson
Gardens. Be sure to check out all the information in this month's newsletter, especially the Pondemonium
video. This is your year to join us in Chicago!
We're looking forward to working together with you to make this the most successful season in a very long
The True Pump Team
The Spring Seminar series was a huge success. We held a Build A Pond Day at Denver Botanic Gardens, an
Airmax Ecosystems classroom seminar and a Build A Pondless Day at Hudson Gardens. Great job to all who
participated, keep an eye out for our fall seminar dates coming soon.
Here's part of the stream from our Build A Pondless Day on April 12 at Hudson Gardens.
We now have the new AquaSurgePro adjustable flow rate pumps and the second generation IonGens in
stock. Get your order in now to be sure you're first in line for these highly anticipated products! Also, due to
increasing material costs there was a price increase on liner May 1.
Plan now to join us for this year's Pondemonium, August 23-26 in Chicago. The theme is "Reinventing
Yourself to Win the Battle" and will focus on what you need to do to be successful in today's changing
marketplace. Pondemonium activities include pond tours, hands-on construction training, new product
showcases, business and marketing seminars, and networking events. Will you be the one to say "I can't
afford to make it" or the one to step up and say "I can't afford to miss it!"
Can I use chlorine or bromine to keep my client's water feature free of algae? In an ecosystem pond with
plants and fish you cannot use chlorine because it is deadly to the fish. In a pond or pondless waterfall
without fish and plants we still do not recommend chlorine because it is very corrosive and will shorten the
life of the pump (and usually void the warranty). A better alternative is to use one of the liquid algaecides
we carry for these types of features.
True Pump Online
A reminder that we have created a Facebook group to be able to pass along the latest updates and
information as quickly as possible to all our contractor and retailer customers. We encourage you to
comment, offer tips that have worked for you, ask questions and post pictures of your great work!
Just click on Contractors & Retailers Facebook Group, and in the upper right hand corner click on "Ask To
Join Group" and we'll add you as a member! This Facebook page is by INVITATION ONLY and exclusively
for the use of our wholesale customers.
We're proud to announce that online ordering with wholesale pricing is now available! Just go to
www.truepump.com to fill out the Account Registration form and set up your account. It's just that easy
Think about it . . .
"Leadership is a potent combination of strategy and character. But if you must be without one, be without
the strategy." Norman Schwarzkopf