Top 10 Most Common Webmaster Mistakes (Please make all efforts to avoid these!)
1. Style of web page elements is changing from page to page Page titles, spacing, links, font types, colors and sizes are not consistent for the same type of content elements. Solution: Be consistent! Use web templates we gave you! In case you decided to go on your own create a rule for yourself, write it down and FOLLOW it! If you decide that headlines on your website are green – keep them green on every page. Also try to use one “general” CSS file for the whole website, don’t put CSS codes on every page separately. 2. META Tags are missing, especially on inside pages This way you make your pages “hard to find” for search engines, your potential visitors and your potential clients. Solution: When you finished layout of the page, open the HTML source code and type them in! You don’t need to make them long, make them short, informative and attached to the page’s content. The
tag is way more important, and frequently messed up (every page on the site has the same <TITLE> tag). Please insert it EXCLUSIVELY on every page! 3. ALT Tags for the pictures are missing Before the picture is fully loaded visitor doesn’t know what is it. Those who have disabilities may not be able to see images clearly or they text reading programs will not work properly. ALT tags also increase your search engine visibility. Solution: When you are working on layout type in small description of the picture in relation with page’s content into ALT tag. Try to be useful or for people or for search engines. 4. Empty pages, empty right side columns You have created the structure of the website with all links, but some of the pages not ready yet. So you have an empty web page as a disappointing benefit for those unlucky visitors who spent they time making few click wondering around your site. On those pages divided by brown line in 2 columns right side completely empty. Why do you have it then? Solution: Put ANY relevant information you have at this moment right in your hand, you can always change it later. Remove the link to the empty page if you don’t have anything to put there. On the right side of the page add any helpful or relevant links to the second column. 5. Broken Links Links to other pages, documents or websites simply going to nowhere or leading to the wrong place. Solution: Always click yourself EVERY SINGLE LINK you inserted into your web page, make sure it’s working correctly. Don’t trust any other person’s opinion; you, webmaster, is the only one responsible for errors on your site. Broken link is one of the worst and most common mistakes. 6. Missing details for downloads You have pdf, doc, zip, ppt or any other file you would like to give to your page visitors to download, but link to it looks exactly the same as link to other web page. Solution: Let the people know what is hiding behind the link. Let them know what they can expect when they click it. Provide the note (comment) containing document format, size, number of pages or any other useful information.
Example: myfile.pdf (1.5-MByte PDF file, 258 pages). Link to the website where they can download appropriate file viewer is also welcome. 7. Spacing between paragraphs, titles and subtitles in the text Spaces before and after the documents’ title are different from page to page. Spaces before and after subtitle, between paragraphs within one page (and especially on other pages of the same site!) are not the same. Therefore it’s harder to read the text on the page and harder to understand the representation logic of text content. Solution: If you have a chance, turn on the option “Show invisible elements” (¶ sign) in your HTML editor. If not – carefully look on your new page and check spaces between, before and after elements of your document. Advice: Decrease the size of the font in the browser’s “View” menu – It may help you to see clearer how your document laid out. 8. Grammar mistakes The page is ready to be uploaded. You’ve made spell-check of the original document already. Copypaste if finished, it seems there is no reason to check it again. Solution: Run spell check always before “going public” on every page. You can make mistakes absolutely accidentally without even noticing it. If you are completely sure that everything is perfect RUN IT AGAIN! An important editing rule: always a person OTHER THAN THE WRITER should check the text. 9. Kaleidoscope Too many colors used on the pages. Pages are different from each other. You may think: This page looks boring and very conservative… Hmmm, lets add some red color here, make an orange link there and purple title above. Wrong! Solution: More colors doesn’t mean better look! Define color palette for the site – 3-5 main colors – and stick to it. One element = one color. In case you need to add more accent to the part of the sentence or single word try to find better solution then coloring. Make it bold, italic, I n c r e a s e s p a c i n g, make all letters CAPITAL, etc. 10. File naming You are using spaces and ASCII codes in the names of HTML documents and files to be downloaded. Your visitor can see unusual URL in the browser impossible to remember or repeat. Example: …/PDF/energy%20accession%20item%20#%201%20d.pdf Solution: Internet browsers are not case sensitive. You can name your files with capital letter in the begriming Looks better? .../PDF/EnergyAccessionItem1d.pdf Also try to avoid underscores. When printed or pronounced people will easily get confused. For example link to .../Energy_CC_and_Accession_Item_1d.pdf will look like .../Energy_CC_and_Accession_Item_1d.pdf when printed with Microsoft Sans Serif.
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