VIEWS: 1 PAGES: 18 POSTED ON: 9/7/2012
Career Opportunities at X420 Marketing Management Presented By: Chris Lemmon Martin Sambusini Agenda • About Us • History of our company • Our products • Skill sets for an entry level Marketing Professional • Why Marketing as a career? • Typical Day • Questions About Us Chris Lemmon Associate Marketing Manager Martin Sambusini Associate Marketing Manager History • Founded in 1905 by Edward Mead Johnson who also co-founded Johnson & Johnson with his brother • Pioneer in science-based nutrition for infants and vitamin research • Acquired by Bristol-Myers in 1967 Products 100 Brand names marketed in more than 110 countries Infant Formulas Children Nutritionals Adult Nutritionals (Enfamil Family) •LIPIL •Sustagen •Boost •Nutramigen •Choco Milk •Choice DM •ProSobee •Subdue •Lactofree •Enfacare •Enfamil AR •Pregestimil Beginning A Career in Marketing Management Consumer Medical Marketing • Adult • Infant Formula • Pediatric • Direct to Consumer Marketing Career Ladder • Assistant Brand Manager • Associate Brand Manager • Brand Manager • Senior Brand Manager • Director • Executive Level (e.g. Senior Director, Vice President, etc.) Position Profile Assistant Marketing Manager •Expected Areas of Competence •Leadership Behaviors and Themes •Experience Desired •Knowledge Desired •Developmental Value Expected Areas of Competence Assistant Brand Manager •Participates in the development of the brand/product strategies and tactics. •Participates in developing tools for effective and consistent brand communication to customers. •Participates in the development of relevant methods, tools for market research. •Participates in the development of materials required for launch of new product or line extension. •Conducts cost-benefit analyses on assigned projects when relevant. •Coordinates executional aspects around the development of communication materials. •Initiates and builds relationships with key internal and external contacts to effectively work on assigned activities. Leadership Themes • Creates and Articulates a Vision • Sets Priorities & Allocates Resources • Drives Innovation through Embracing Diversity and Change • Takes Accountability & Achieves Results • Develops Self & Others • Sets the Example and thereby Shapes the Culture Experience Desired • Successful academic experience with a top tier University or undergraduate degree with relevant business experience. • Experience organizing and prioritizing multiple projects to meet timelines and budgets. • Experience in working individually or as a team member. • Experience in a time-demanding and dynamic environment. • Experience in using Computer software applications (e.g. spreadsheets, presentation, word processing). Knowledge Desired • Basic understanding of marketing concepts and relationships with cross-functional partners (sales, advertising, public relations, agencies, vendors etc). • Knowledge of general business acumen; e.g. finance, accounting, distribution. • Knowledge of general business and market trends. Developmental Value • Build consumer and ethical marketing knowledge • Develop understanding of brand development/ creative process • Develop understanding of market research and market trends • Gain knowledge of MJN financial management and budget process • Impacting and influencing decisions in a matrix organization Leadership Development • Position Profiles • Performance Partnerships • Career Dialogue • 360 Degree Feedback Why Marketing? Typical Day Questions?
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