Bharti AXA General Insurance focuses on Hubli to

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					 Bharti AXA General Insurance focuses on Hubli to strengthen its base
                            in the South
                          Plans to double its business in Hubli and South Zone
         Launches exclusive women centric Mahila Kavacha Plan to penetrate deeper into rural
                            segment of Karnataka to reach the underserved
               Focuses on service delivery and customer centricity in Hubli & South Zone

Hubli, April 4th, 2012: Bharti AXA General Insurance Company Ltd, the only General Insurance
company headquartered in Karnataka, is amongst the fastest growing multi-line Insurance Companies in
India and has grown its Gross Written Premium by 47% in 2011. The Company is now planning to double
its business in the South zone and Hubli for the calendar year 2012. The company has sold nearly 3,
13,747 policies and has settled more than 44,777 claims in the South Zone since its inception. Bharti
AXA GI has 14 branches & 26 points of presence in the South Zone and in Karnataka they are present in
Bangalore, Hubli, Mysore, Mangalore and Bellary.

South Zone has contributed 23% to the company’s revenue in during calendar year 2011.The company
has posted 36% growth in the zone in 2011 compared to 2010 and Hubli has grown by 72% during the
same period. Hubli has generated Rs. 7.65 crores of business in the calendar year 2011 which is a
contribution of 12% to business in Karnataka. Bharti AXA GI has tied up with over 10 garages in Hubli to
offer cashless facilities for its motor customers. It has also tied up with 5 hospitals in the city to
facilitate cashless hospitalization. The Company has sold over 16,570 policies and settled 932 claims in
Hubli.

In 2012, the Growth in State will come from;
                Health – by penetrating deeper into rural and semi-urban markets across the state
        through strategic tie ups with Micro Financial Institutions/Self help groups that will provide a
        platform to reach the underserved segment
                Motor - by focusing on offering innovative products and concentrating on bettering
        service delivery by strategic tie ups with local Motor dealers and garages to offer cashless
        facilities

Commenting on the occasion, Dr. Amarnath Ananthanarayanan, MD & CEO, Bharti AXA General
Insurance, said, “Hubli is a key market for us to grow Retail (Health & Motor) business with Motor
contributing 92% of our business here. We have a range of 58 products to cater to customers small and
large; rural to semi-urban; private individuals to commercial users and from small enterprises to large
industries. With our commitment to offer best in class products, we launched innovative products such
as Livelihood Protection policy to protect lifestyle and Critical Illness policy covering over 20 critical
illnesses, the highest in the country. And with our commitment towards delivering quality services we
have tied up with over 3,800 hospitals and 2,000 garages for cashless facilities. We are looking at
affiliation with local dealers and garages in Hubli to better serve our motor customers and Mahila
Kavacha plan to reach women in rural sections of the State”.

With plans to penetrate deeper into rural markets, Bharti AXA General Insurance recently launched
Mahila Kavacha Plan, a unique Double Benefit plan to protect Rural Women in Karnataka currently
offered in the districts of Mysore, Tumkur & Mandya and soon to be launched in Hubli. This unique
women-centric Group insurance plan is specially designed for the women members of self help groups
and these plans are offered under Group Personal Accident Insurance and Group Health Insurance
policies of Bharti AXA General Insurance. This plan is designed to protect both the woman and her
family in case of any eventuality to any two earning members of the family including herself. The
premium is less than Re1/day per woman member.

Speaking on the occasion, Mr. Subrahmanyam B, Senior Vice President, Commercial Lines, Health
and Reinsurance, Bharti AXA General Insurance, said, “Almost 38% of women in Karnataka are below
the poverty line. It is important for us to reach out especially to the rural women whose means of
livelihood are so fragile that the loss of life or illness of a bread earner causes loss of income and
instability. Our Product provides Double benefit covering eventualities to two earning members and
provides benefit for daughters’ marriage and children’s education. In case of illness, the benefit amount
can actually be used to repay a microfinance loan. We would like Self Help Groups and Micro Financial
Institutions to use their reach and educate the underserved on the usefulness and the critical need for
this product.”

Bharti AXA General Insurance offers some very unique and market first Motor Add-on covers like; Zero
Depreciation Cover, Road-side Assistance Cover and Invoice Price Cover to protect the car and products
like Ambulance Cover/ Hospital Cash Cover which are designed to cover the passenger of the vehicle.
Additionally, the service differentiators of Bharti AXA GI are their fast, fair and friendly services
through multimodal claim registration, minimal documentation, 24 hour turn-around-time and cashless
facilities pan India.

Adding to this, Mr. Gasper A Fernandes, GM Service, Bellad Hyundai, Hubli, said, “We are extremely
pleased with our tie up with Bharti AXA General Insurance as they have been doing a commendable
job in this region. With their wide array of customized offerings to discerning customers and best in
class services they have been instrumental in creating more awareness about the need and importance
of Motor Insurance in the region. I am confident that together we can create a great success story, we
look forward to a long mutually beneficial relationship here in Hubli and in rest of the zone.”

Bharti AXA General Insurance:
Bharti AXA General Insurance Company Ltd is a joint venture between Bharti Enterprises, a leading Indian business
group and AXA, a world leader in financial protection. The joint venture company has a 74% stake from Bharti and
26% stake of the AXA Group. Presently the organization has cashless facilities in over 3800 network hospitals and
over 2000 garages as well as 24/7 claims registration through multi-modal channels like e-mail and SMS.
Incorporated on 13th July 2007, Bharti AXA General Insurance is headquartered in Bangalore. The organization
commenced national operations in August 2008 and currently has 132 points of presence in 50 branch offices across
the country. It holds a market share of 3.69% among private insurers (as of Dec 2011). The company has had a
capital infusion of INR 746 crores so far. Bharti AXA General Insurance is the only Indian company in the Life &
General Insurance category to have been nominated for and won the “Risk Manager of the Year” award at the Asia
Insurance Industry Awards 2011. The organization was also awarded the prestigious “Personal Lines Growth
Leadership Award 2011” at the India Insurance Awards 2011. Further, it is also the first organization in the GI
Industry to receive dual certifications of ISO 9001:2008 & ISO 27001:2005 within the first year of operations in 2009
and subsequently re-certified in 2010.

For further information, please contact:
Bharti AXA General Insurance Co.Ltd                           Hanmer MSL Communications Pvt Ltd
Leela Reddy, Corporate Communications                         Subhasish Mohanty
Email: Leela.Reddy@bharti-axagi.co.in                         Email: subhasish.mohanty@hanmermsl.com
Mobile: +91 90085 66887                                       Mobile: +91 98450 94166

				
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