stakeholder-analysis_20090115 by lanyuehua

VIEWS: 2 PAGES: 2

									                                                               Environmental Analysis: Stakeholder Analysis 1
                                                               www.freepmtools.com
                           Logo
                                                                   "The stakeholder analysis is an instrument to illustrate and discover different needs of different stakeholders of
                                                                                                               particular companies."




other                                                                shareholder                                                   management
xxx                                                                  maximization of the company value                             profit participation




bank - financier                                                                                                                   workforce
periodic repayments                                                                                                                security of employment
                                                                         NEEDS, REQUIREMENTS, PROSPECTS,
                                                                        ENGINEER STANDARDS, PREFERENCES,
                                                                                 BEHAVIOR, POSITION




corporation                                                          supplier                                                      customers
liability towards environmental                                      reliable partner                                              high-end products




General (worksheet stakeholder_1):
In contrast to the shareholder value-principle, which is basically focused on the needs and    _Who has legitimate claims?
expectations of shareholders and a corporation, the stakeholder principle tries to expectate
the corporation in its whole socioecological context. In addition to that, the stakeholder     Step_2: Classification of Stakeholders
principle tries to bring the needs of the different stakeholder in line.                       _Amount of influence and suggestibility
                                                                                               _Concernment
Practice (worksheet stakeholder_2):
The dealing with the stakeholder groups can be designed in a zyclic passing through            Step_3: Assessment of Claims
model. Thereby, strategic- and normative-critical shareholder group concepts pose              _Expectations of harm/good?
different questions which lead to different measures.                                          _Legitimacy and reasonability?

Step 1: Evaluation of Stakeholders                                                             Step_4: Activities
_Who can/could exert influence?                                                                _inform, involve, bargain
                                                                                               _open and close
                                                                                       Environmental Analysis: Stakeholder Analysis 2
                                                                                       www.freepmtools.com
                                                        Logo
                                                                                         "The stakeholder analysis is an instrument to illustrate and to discover
                                                                                           different needs of different stakeholders of particular companies"



                                                                                             influence of          suggestibility of
     stakeholder                                                                                                                              preferences
                                                                                            stakeholders            stakeholders
                                                                                           [0;5] - [small;big]      [0;5] - [small;big]      [1;5] - [pos;neg]
1.   shareholder                                                                                   1                          5                     2
2.   management                                                                                    2                          1                     2
3.   workforce                                                                                     3                          2                     3
4.   customers                                                                                     4                          3                     3
5.   supplier                                                                                      5                          4                     1
6.   corporation                                                                                   1                          5                     1
7.   bank - financier                                                                              2                          1                     4
8.   other                                                                                         3                          2                     5




                                                                      stakeholder analysis

                                        6
       suggestibility of stakeholders




                                            laws                                    playmaker

                                        5
                                                                                                                      shareholder

                                        4                                                                             management
                                                                                                                      workforce
                                                                                                                      customers
                                        3
                                                                                                                      supplier
                                                                                                                      corporation
                                        2                                                                             bank - financier
                                                                                                                      other
                                        1
                                                   marginal figures                             joker
                                        0
                                            0          1          2       3     4          5            6
                                                           influence of stakeholders

								
To top