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       Tata Steel: A Pioneering Enterprise




    Tata Steel established in 1907 as a
    Greenfield project in eastern India



    Founded in the vision of Jamsetji Tata, a
    true nationalist



    Corporate Social Responsibility in Indian
    industry traces its roots from him.




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                                        Jamsetji Tata: A Visionary Ahead of His Times



                                             Laid foundation of Indian industrialisation

                                             Laid foundation for scientific development
                                             in India

                                             Set up J N Tata Endowment for Education

                                             In 1902 advised that modern civic
                                             amenities to be provided for workers when
                                             steel plant was still being constructed.

                                             Undertook affirmative action not mere
                                             charity

“In a free enterprise, the community
is not just another stakeholder in
business, but is, in fact, the very
purpose of its existence.”
                                  J N Tata
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                                                        A Vision Translates Into Tradition




                             “Let industry established in the countryside ‘adopt’ the
                             villages in its neighbourhood; ...it is also clearly in the
                             interests of industry that surrounding areas should be healthy,
                             prosperous and peaceful.”
                                                              J R D Tata, Chairman, Tata Group 1938- 1993




    “I do believe that we, in the Tata Group, have held a view and
    sense of purpose that our companies are not in existence just
    to run our business and to make profit but that we are
    responsible and good corporate citizens over and above our
    normal operations”
                                 Ratan N Tata, Chairman, Tata Group


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                             CSR: Part Of Genetic Code



    Implementing these principles over 100 years are
    part of organizational development

    1912 - 8 hour workday
    1916 - Social Welfare Scheme launched for employees
    1920 - Leave with pay
    1934 - Profit Sharing bonus
    1934 - Tata Steel responded to earthquake in its Bihar
           province with relief supplies
    1951 - Planned family norms promoted at community
           level
    1970 – Included Corporate Social Responsibility in
           its Articles of Association
    1958 - 225 acre Jubilee park created for the citizens of
           Jamshedpur
    1979 - Launched concerted rural development
           initiatives



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                  Genetic Code: A Unique Identity




    It has shaped its heart, mindset and business
    processes
    1995- Tata Business Excellence Model - makes
          sustainable growth a priority and has
          included this in its Key Enterprises Process
    1999- Tata Code of Conduct - mandates good
          governance ethical behaviour by
          organizations as well as each
          and every employee
    1995- Tata Council for Community Initiatives –
          provides the superstructure for CSR efforts
          across the Group
    2003- Tata Index for Sustainable Development - a
          CSR measure adopted across the Tata
          Group



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                  Upholding Global Commitments


            Committed to national and global CSR
            principles

            First signatory to UN – Global
            Compact

            Founder member of the Global
            Business Coalition on HIV/AIDS

    Member of the Global Reporting Initiative
    Board

    First Indian company to publish Corporate
    Sustainability Report as per G R I guidelines

    Member of International Iron & Steel Institute
    Project Group on Sustainability Indicator for
    Steel



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    Corporate Social Responsibility Policy




    “Tata Steel believes that the primary
    purpose of a business is to improve the
    quality of life of people.

    Tata Steel will volunteer its resources,
    to the extent that it can reasonably
    afford, to sustain and improve a healthy
    and prosperous environment and to
    improve the quality of life of the people
    of the areas in which it operates.”




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                     From Tradition To Process


    Areas of Impact
    Environment

    Employee Relations

    Stimulating Economic Growth

    Civic Amenities & Community Service

    Population Management

    Sports and Adventure

    Health for All

    Relief During Natural Calamities

    Education / Arts and Culture
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                             Environment


     Conserving Nature for Future
     Generations

     All production units certified to ISO
     14001
     Town Services certified to ISO 14001

     Planted -”thousand trees for thousand
     days” - as a millennium gift for future
     generations. The eventual count was
     1.6 million

     20% reduction in consumption of raw
     materials in the past five years

     100% treatment of waste water,
     discharged upstream from point of
     collection

     Greening of Supply Chain

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                            Employee Relations




     Many landmarks in Labour Welfare

     1915 Free Medical Aid to all employees and
          dependent family members
     1917 Welfare Department set up
     1956 Joint Consultation instituted with Union
          Management Agreement
     1990 Incentive for Higher Technical Education
     2001 Family Benefit Scheme
     2003 R D Tata Technical Education Centre
     2003 Initiated process for SA 8000
          certification
     2004 Completed 75 years of Industrial
           Harmony
     2004 Inserted clause against Sexual
          Harassment in the Works Standing
          Order


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                     Stimulating Economic Growth

     Continuously augmenting Town infrastructure to
     promote business growth

     Tata Steel and its subsidiaries provide business
     opportunities to ancillary units

     Institutions such as National Institute of
     Technology, R.D.Tata Technical Education Center,
     and Savak Nanavati Technical Institute provides
     technical and job oriented training

     Promoting rural economy through natural
     resource management, micro financing and credit,
     and training for gainful employment

     Tate Steel caters to over 600 villages and several
     company towns, in the provinces of Orissa and
     Jharkhand

     Creating a ripple effect across towns and villages

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            Civic Amenities and Community Service


     “Be sure to lay wide streets planted with shady
     trees, every other of a quick growing variety. Be
     sure that there is plenty of space for lawns and
     gardens. Reserve large areas for football hockey
     and parks. Earmarks areas for Hindu temples,
     Mohammaden         mosques      and      Christian
     churches.”
                                              J N Tata,1902


     Created Town Services, Community Development &
     Social Welfare Department, and Energy and
     Environment Cell

     Today,     also responsible     for    environment
     management, family initiatives, medical services,
     emergency fire services, airport, mobile medical
     services, sports facilities, libraries, education
     centers...

     Services have grown to cover 700,000 beneficiaries
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                             Population Management




     Jamshedpur leads in demographic indices and
     maternal and child health in the country

     Shares planned family norms with employees and
     non-employees    through    Family    Initiatives
     Foundation

     Extension programs have empowered             the
     community to sustain initiatives

     Provides free Reproductive Health Services to over
     2,000,00 women from urban & rural areas each year

     Ensures 98% immunisation coverage in the city of
     Jamshedpur



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                            Sports & Adventure




     Promotes Sports as a way of Life

     Sports Department
     Tata Steel Adventure Foundation
     Tata Football Academy
     Tata Archery Academy

     30-acre J R D Tata Sports Complex
     Organizes sporting events for employees and
     community year round
     Promotes sports in schools
     Employees include 20 Olympians, over 100
     international sports persons
     India’s first woman to scale Mount
     Everest



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                                        Health for All


     Health care facilities open to employees and non-
     employees

     850-bed hospital, two super dispensaries and
     nine dispensaries in Jamshedpur

     Mobile medical units reach out to rural and semi
     urban areas

     Health   Centers    based    in   villages  and
     communities. Supports alternative remedies such
     as ayurveda, naturopathy, homeopathy, etc

     Supports Blood Bank, specialty hospitals for
     tuberculosis, eye care services, cancer, etc

     Taken “Lifeline Express” seven times to remote
     parts of rural India

     Partner for Child Survival, Smile Train, Polio and
     Water and Sanitation projects
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      Relief during natural calamities




     Immediate relief with materials and
     help during natural calamities

     Relief    followed   by  long-term
     rehabilitation programmes

     Employees have contributed their
     wages      towards       relief and
     participated in relief work

     Constructed schools and shelters
     after recent super cyclone in Orissa
     and earthquake in Gujarat




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                                          Education




     Jamshedpur is a centre for excellence
     in education

     Three primary schools, six high schools and
     one college run by the company

     312 private schools and 171 “balwadi”
     schools assisted by Tata Steel

     Jamshedpur has among the highest literacy
     rates in the country

     Instituted Dr J J Irani Education Excellence
     Award




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                                Arts and Culture




     Patron of Art and Culture

     Contributed to setting up of National
     Centre for Performing Arts, Mumbai

     Tribal Culture Centre set up for
     preservation and promotion of
     indigenous art and culture

     Supports cultural institutions in
     Jamshedpur and outlocations

     Promotes rural arts and crafts

     “Art in Industry” camps
     One of the oldest and finest collection of
     India’s masters and contemporary Indian
     art

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                                                       Vision 2007




     Global Goals and Social Commitments

     Tata Steel plans to augment capacity from 4 million to 10 million
     tones per annum

     Grow from a domestic player to a global enterprises

     All in line with ethos of creating value for the nation, without
     compromising on the ability of future generations to meet their
     needs.

     Sets aside 12-14% of PAT for welfare

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     “We generate wealth for the people. What
     comes from the people must, to the extent
     possible, therefore get back to the people.”
                            - Bharat Ratna, J R D Tata




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