Docstoc

Atlas_UT

Document Sample
Atlas_UT Powered By Docstoc
					                             Execution at Dell
                    What You Don’t Read in Business Week


                                   Kevin Manhal
                                 Sr. Mgr; Dell, Inc.
Dell Confidential                       1              Atlas
                                                            Agenda



                    • Dell Facts and Figures
                    • The Importance of Execution at Dell
                    • A Case-Study: The Atlas Project
                    • Lessons Learned and Success Factors
                    • Tools of the Trade
                    • Challenges


Dell Confidential                      2                      Atlas
                                                                      Dell Facts and Figures

     • Dell Branded Products                                   • Services
           –        Latitude and Inspiron Notebooks               –    Dell Managed Services
           –        Optiplex and Dimension Desktops               –    Dell Professional Services
           –        Precision Workstations                        –    Custom Factory Installation
           –        PowerEdge Servers                             –    Break/Fix Support
           –        PowerVault Storage                                  •   On-Line

           –        PowerConnect Networking                             •   Phone
                                                                        •   On-Site
           –        Axim (Pocket PC PDAs)
           –        Dell Monitors                              • Manufacturing Locations
           –        Dell Ink Jet and Dell Laser Printers          –    United States
           –        Digital Jukebox (MP3 Player)                  –    Ireland
           –        Dell LCD TV’s                                 –    Malaysia
           –        Dell Projectors                               –    China
           –        Dell Monitors                              • 44,300 Employees
     • 3rd party Software and Peripherals                      • $39.7B Revenue Last Four Qtrs
                                                               • Be Direct

Dell Confidential                                          3                                         Atlas
                                                                Execution at Dell



            • The ability to execute is core to Dell’s competitive
                    advantage
                    –   Market Conditions Require Decreased Cycle Time
                    –   Customers Demand Ultimate Customization
                    –   Internal Processes Continually Challenged
                    –   Limited Resources
                    –   Maximize People Resources
                    –   Cost Conscious
                    –   Dell Time




Dell Confidential                               4                           Atlas
                                                   Execution at Dell …continued



               • Dell approach to organization and execution
                    –   Small focused business units
                    –   Managers as walking databases
                    –   Frequent communication
                    –   Technology/internet/web as an enabler
                    –   Focus and continuous monitoring
                    –   Action oriented
                    –   Highly X-Functional
                    –   Tactical Execution
                    –   BPI Methodology



Dell Confidential                              5                          Atlas
                                  The Atlas Project



                    What is it?




                    Global SKU

Dell Confidential       6                     Atlas
                                                     Atlas as a Strategic Enabler

                         Strategic Success Achieved via Atlas Foundation




                          ODM                           Global E-Business
               (On Demand Manufacturing)


               Gateway Architecture                     Global Order Broker

                       ……                                       ……
                                                           Global Online
                    X-Region M2/Glovia

                                                                +
                          +                  ATLAS
                                    Global SKU & Global Model

Dell Confidential                               7                             Atlas
                                                             Atlas Program: Global SKU
              Product Group                                                Regional Product Data
                                                                           & Order Management
                     Powervault 130T NSS
                                MODs                                                  SKUs
        Option      Description EMEA APCC DAO                                EMEA     APCC      DAO
         Class                                   PG Validated Mod
        Base   PV130T, 1G   2745D 2745D 2745D
        HD 1st HD,40GB,SCSI 15249 15249 15249
                                                List Sent to regions       420-12345 2745D 220-0643
                                                                           420-12347 15249 365-0354
        O/S    WINDOWS XP 2H983 2H983 2H983                                420-12349 2H983 420-2841
               JAPANESE

                                                     BEFORE
                                                     AFTER
                       Powervault 130T NSS
                                          MODs           Global SKU                 SKUs
        Option       Description  EMEA APCC    DAO                      EMEA        APCC       DAO
         Class
        Base   PV130T, 1G        2745D 2745D 2745D       220-0643     220-0643   220-0643   220-0643
        HD 1st HD,40GB,SCSI      15249 15249 15249       365-0354     365-0354   365-0354   365-0354
        O/S    WINDOWS XP        2H983 2H983 2H983       420-2841     420-2841   420-2841   420-2841
               JAPANESE
               CONSUMER


Dell Confidential                                    8                                        Atlas
                     Lessons Learned & Success Factors - Foundation
• Charter and Vision Scope sign-off by Sponsors & Steering
      Committee – ensures alignment

• Project Structure Clearly Defined
• Roles and Responsibilities Documented - Two Key Roles
        – Product Manager: Super SME, Exceptional collaboration and
             negotiation skills
        – Program Manager: SME, Super-Strong Project/Program,
             Collaboration and Negotiation skills.
                •   Strong Project Mgr to support Program Manager

• Monthly Steering Committee Meeting
        – Status, Issues, Request for Help
• Strong Sponsorship – use judiciously for escalation
Dell Confidential                             9                     Atlas
                                                                                           Project Structure
Sponsors: VP’s MFG, Product Group & IT                               Steering Committee
- Ensure strategic alignment and focus across Dell                   -Director/VP level
- Resolve issues requested by Steering Committee,                    -Advise Core team
  Product Director, or Program Director                              - Inform and communicate with their peers, organizations,
                                                                        and Executive Committee
                                                                     - Affirm charter, Vision/Scope, and Schedule
                                                                     - Align and commit resources
                                                                     - Drive issues and alignment at senior level
Product Director (Business)
Program Director (IT/Business)
- Steering Committee Interface                                       Organization Representation
- Remove Resource roadblocks                                         - PG: Configuration Management, Engineering, Marketing
                                                                     - Regional I/T
- Resolve requested issues from core MSF team
                                                                     - Regional Manufacturing
- Ensure project meets the needs/timeline of business
                                                                     - Regional Configuration Management
- Approves MSF Documents                                             - Regional Sales
                                                                     - Regional Service Marketing
                                                                     - Regional Customer Factory Integration
                                                                     - WW Finance/Cost Planning
                                                                     - Software and peripherals
Core Team                                                            - Global eBusiness
- Day-to-day leadership
- Approves key documents and Phase Exit
  Reviews

Team make-up                                            Extended Team
- Product Manager                                       - Subject Matter Expertise as needed
- Program Manager                                       - Heavily engaged in Analysis, Planning, Product Specification through
- Development                                             Product Manager
- User Education
- Testing                                               -
- Logistics Management
- Regional reps for Product, Development
  User Ed, Testing and Logistics
Dell Confidential                                               10                                                        Atlas
                                        Executive Sponsors
                                                                             Atlas Project Structure*
    Steering Committee                                                            * This does not denote a change
                                            Product Director,
                                                                                 in management reporting relationships.
                                            Program Director

                                              Testing            Logistics
Program Mgr           Product Manager                                        Development        User Ed.      I/T Program Mgr
                                           Anita Lundell
                 Regional SKU & above
Project Mgr                                                  Americas                              Americas    I/T Project Mgr
                                                                                Americas
                                            Americas                         (Mfg, Sales, PG)
                          Americas
                                                                EMEA                                EMEA       Finance
                           EMEA
                                             EMEA                                EMEA
                           APCC                                 APCC           (Mfg, Sales)          APCC      Americas

                            Japan
                                                                Japan                                Japan
                                             APCC                                APCC                           EMEA
                                                                               (Mfg, Sales)
                     Part/BOM/MOD

                                                                                                                APCC
                                              Japan
                             DAO
                                                                                 Japan
                            EMEA                                                 (Sales)
                                                                                                                Japan
                            APCC

                             BCC

                             CCC

 Dell Confidential                                     Extended Team
                                                             11                                                  Atlas
                                                                     Atlas Extended Team

Additional Regional Members             PG Global SKU Team                                 PG Planning
AP Mfg           -                   Lead        –                                CPG        -
AP I/T           -                   Desktops    –                                CPG/PH     -
AP I/T           -                   Portables   –                                ESG        -
AP Sales         -                   ESG         –                                SSG        -
Canada I/T       -                   PrP Process –                                RPG        -
EMEA CM          -
EMEA COC         -                          NPO/NPI                   COC (SKU Management)
EMEA I/T         -                    ESG and CPG -
                                                                      ENT            -
EMEA NPI         -                           Marketing                RPG            -
EMEA SCM         -                     TPG –                          CPG            -
Japan COC/SCM -                        ESG -                          CPG            -
                                       RPG -

           COC (Brand)
  RPG/ENT
  RPG/ENT
                    --
                    -             Americas                    Additional Areas
                                                  Global Sales Initiative     -
  Servers           -                             DAO ECM                     -
                                                  Cost Planning               -
                    I/T Related                   Cost Accounting             -
 DSE (DellStar)  -                                Supply Chain Management     -
 Mfg I/T          -                               Service Marketing           -
 Mfg I/T          -                                 - Revenue Accounting      -
 Mfg I/T          -                                 - Revenue Accounting      -
 Mfg I/T          -                               Sales Configuration Mgmt.   -
 Mfg I/T          -                               Global Info. Solutions      -
 Data Management -                                CFI CM                      -
 Data Warehouse  -                                CFI                         -
 Data Warehouse  -                                S&P                         -
 Data Warehouse  -                                S&P                         -
 Agile            -

Dell Confidential                                12                                               Atlas
                        Lessons Learned & Success Factors - Team Communication

     • Above-board communication to all team members

     • Pre-Wiring

     • Issue Resolution
             –      Pick-Up the Phone

             –      Be Unbiased

             –      Think “win-win” and “big picture”

     • Live in your business partners’ shoes

     • Weekly Core Team Meeting Agenda/Minutes/Action Items

     • Web site for project postings
     • Product and Program Manager communicate 1:1 with X-regional
           partners regularly on their time zone
Dell Confidential                                13                    Atlas
                                              Web Site




                            Meeting History




                     Open for all To See
                    Agenda, Action Items,
                         Project Plan,
                     Steering Committee,
                      Functional Specs,
                       Project Plan …..
Dell Confidential     14                          Atlas
                                                Tools of the Trade




  • Weekly Core Team Meeting Agenda/Minutes & Action Items

  • Weekly Status for Team and Senior Level Consumption
  • Project Plan
          –         Schedule vs Baseline

          –    Schedule: Reality Check




Dell Confidential                          15                Atlas
                                                                                               Agenda/Minutes
                                           Weekly Atlas Core Team Meeting
                                                       Minutes
                                27-Mar-02, 08:00 Austin time; Parmer South 1-4 Pennsylvania
                                                                                                                 Ensure
                                Agenda Item                                   Who                   Time
                                                                                                                 Minutes
    Introductions and Role Call
    Opening Remarks and Project Structure
                                                                      All
                                                                      Kevin Manhal
                                                                                               08.30 – 08:35
                                                                                               08.35 – 08:40       are
    Atlas Model and DC Overview - Key Reconciliation Business Rules   Bill Agha, Lori Bitoni   08.40 – 09:00     detailed
    NSRD Expected Output                                              Lori Bitoni              09:00 – 09:05
    Project Planning
    Action Item Update
                                                                      Kevin Manhal
                                                                      Kevin Manhal
                                                                                               09:05 – 09:30
                                                                                               09:30 – 09:50
                                                                                                                  with
    Next Steps                                                        Kevin Manhal             09:50 – 10:00     context
  Roll Call – See resources_commitment.xls for detail attendance. Mandatory attendance required for Core team
  members.

  Name                   29-Aug      5-Sep    12-Sep   19-Sep    26-Sep     3-Oct    10-Oct 17-Oct
  John
  Mary
                            X
                            X          X
                                                 X
                                                 X        X
                                                                    X
                                                                    X          X        X        X
                                                                                                               Who is not
  Larry                     X          X         X        X         X          X        X        X              showing
  Jane                      X          X         X        X         X          X        X        X
  Joe                       X          X                  X         X          X        X        X             regularly
  Kevin                     X          X                  X         X          X        X        X

  Action Items - (see Action Item doc for detail)
   = New Action Item
                                              Makes it easy for
  New: 91, 92, 93, 94, 95, 96
  Modified: 56,74, 61, 82, 76, 89
                                               team to keep up
  Closed: 71, 86, 90                          status with Action
Dell Confidential                                    Items 16                                                       Atlas
                                                                                                         Action Items
      Atlas Closed Action Items as of 11-Nov-03, 12:56 AM (Austin time)                                              Time Zone

            How current is the data                                                                      Dup word doc for
                                                       Closed Action Items
                                                 Sorted by Date Closed (descending)                     Open Action Items,
      ID            Pre     Date        Due Date         Owner             Date        Action Item
                                                                                                        sort by “Due Date”
                           Created                                        Closed                             ascending
      235                 15 Oct 03     18 Oct -03      Charlene         18-Oct -03    Send EMC schedule to Roisin
                                                        Mendoza
      231                  01- Oct -    08- Oct - 03    Charlene         15- Oct-03    Update GMC road map - roadmap is not
                              03                        Mendoza                        synching up (row 28, column 8).
      234                 15- Oct- 03   15- Oct- 03     Eric Wolf        15- Oct- 03   Complete Position Paper

      233           123    08- Oct -    08- Oct - 03   Charu Gupta       11-Oct-03     Update Atlas Project website- Remove old
                              03                                                       links etc..
      153                 19-Nov-02                      Scott           10-Sep-03     Prior to Global Service/CFI deployment of
                                                        Hamilton                       Atlas Global SKU, a common process and
                                                                                       mapping for standard revenue type coding
                                                                                       guidelines across regions must be defined.
                                                                                       01-Oct-03: Belongs in Phase 2 – Global
                                                                                       




                                                                                       Online – Removing this action item
             Handy for linking                                                         10- Sep-03: Eric and Rebecca took an action
                                                                                       




                                                                                       to start preliminary proof of concept data
            related action items                             History                   migration in Atlas for CFI SKU’s.
                                                                                       03- Sep-03: Rebecca Brown informed that
                                                                                       




                                                                                       discussions are underway for piloting CFI.

Dell Confidential                                                   17                                                     Atlas
                                eTeam Weekly Transition Project Status: 10/10/03
 Overall Status                                Green                                              Issues
  Complete Client Training - 8/29/03
  Complete eTeam II Dell access – 9/9/03                                  Outlook slow response times causing generic
                                                                            mailbox usage to be problematic in processing
  Addt’l tool accesses – 9/5/03 9/12/03 9/26/03 10/10/03 10/24/03
                                                                            requests
  Complete Client UAT/Ramp – 10/3/03
  Complete eTeam III Dell access – 10/24/03
  Complete Enterprise UAT/Ramp – 1/16/04
  Complete CFI - I UAT/Ramp– 2/6/04
  Complete Transact. UAT/Ramp– 2/20/04
  Complete CFI - II UAT/Ramp– 4/2/04

                                                                                              Next Steps
                    Task Completed
  eTeam II Analysts begun online training                                 Manage the box for 6 hrs daily
  Incorporated NSRD transactions into metrics reporting                   Continue monitoring the metrics – Quality, SLA,
  eTeam is supporting all of the Client LOBs sustaining                    Cycle time; focus on lowering cycle time
   work except for LA DOMS requests                                        Set up remaining apps as per Charter via Citrix
  Received systems engineer assignment to add                             Complete training on NSRD and Multi-Base Bundle
   additional applications to Citrix                                        processes
  Outlook added to Citrix environment and SCM LOB                         Onboard eTeam III Analysts
   mailboxes set up for eTeam I & II Analysts                              Provide testing for additional applications (Agile,
  Begun utilizing the SCM Metrics Tool                                     MS Access, and Glovia)

Dell Confidential                                                    18                                                 Atlas
                                                                                            Project Plan: Schedule vs Baseline

    ID     Task Name                                                           Pred           Time      Work       %      Sched - S   Sched - F   Base - S   Base - F
     1     Atlas Program Release 1.0                                                         322.63d? 20,457.08h   75%     2/1/02      5/14/03    8/27/02    1/10/03
     2           SCM I/T Development                                                          322.63d 16,168.33h   79%     2/1/02      5/14/03     2/1/02    5/14/03
    263
    455         PG Team - Global SKU                                                         146.22d? 4,288.75h     57%   8/29/02      4/7/03     8/29/02     1/8/03
    456             Set-up team developing Global SKU process                                      0d         0h   100%   8/29/02     8/29/02     8/29/02    8/29/02
    457             Determine current process for NSRD                                456          9d      160h    100%   8/29/02     9/10/02     8/29/02    9/11/02
    461             Verify the global SKU fields on NSRD                                           4d       32h    100%    9/6/02     9/11/02      9/6/02    9/11/02
    462             Identify what the fields on NSRD are used for…                    461          7d       56h    100%    9/6/02     9/16/02      9/6/02    9/16/02
    463             Determine regional modlist creation process                                    8d      944h    100%    9/6/02     9/17/02      9/5/02    9/13/02
    482             Whom are the regional Mod list users (post SCM)                                7d      960h    100%    9/6/02     9/16/02      9/5/02    9/13/02
    504             Create Global SKU process                                  457,463            22d      376h    100%   9/13/02     10/14/02    9/16/02    9/27/02
    528             Conduct Cross-Regional Summit and Fine Tune process            522             5d         0h   100%   10/14/02    10/18/02    10/14/02   10/18/02
    529             PrP Process                                                                   11d         0h   100%   10/4/02     10/18/02    10/1/02    10/15/02
    532             Distribute Final Plan for formal signature                        528         10d         0h   100%   10/21/02    11/1/02     10/1/02    10/1/02
    538             Get buy-in of process                                             532          8d         0h   100%   11/4/02     11/13/02    9/30/02    10/1/02
    541
    547
                                          • Baseline – the locked plan
                    Identify/hire resources for new process
                    Prepare Deployment Plan
                                                                                      538         36d
                                                                                                  46d
                                                                                                              0h
                                                                                                              0h
                                                                                                                    57%
                                                                                                                    21%
                                                                                                                           1/9/03
                                                                                                                           1/6/03
                                                                                                                                      2/28/03
                                                                                                                                      3/10/03
                                                                                                                                                  10/8/02
                                                                                                                                                   1/6/03
                                                                                                                                                             11/4/02
                                                                                                                                                             3/10/03
    556             Training              • Schedule – reality (sort of)
                                                             538                                87.5d    1,520h     16%   11/14/02     4/1/03     11/8/02     1/8/03
    714             UAT for Global Model process                                              26.22d?   240.75h      0%    3/3/03      4/7/03      3/3/03     4/7/03
    715                    Round 1:Test Global Model process (review cycle)        257             5d         0h     0%    3/3/03      3/7/03      3/3/03     3/7/03
    716                    Fix Bugs                                                715             5d         0h     0%   3/10/03     3/14/03     3/10/03    3/14/03
    717                    UAT Summit (Planning and Coordinated Pilot / UAT)       716         6.22d?   240.75h      0%   3/17/03     3/24/03     3/17/03    3/24/03
   1030                    Fix Bugs                                               1024             3d         0h     0%   3/24/03     3/27/03     3/24/03    3/27/03
   1031                    Round 3:Test Global Model process                      1030             5d         0h     0%   3/27/03      4/3/03     3/27/03     4/3/03
   1032                    Fix Bugs                                               1031             2d         0h     0%    4/3/03      4/7/03      4/3/03     4/7/03

Dell Confidential                                                                      19                                                                Atlas
                                                                                Project Schedule: Reality Check

     ID    Task Name                                                           Pred          Time      Work       %      Sched - S   Sched - F   Base - S     Base - F
      1    Atlas Program Release 1.0                                                        507.63d? 35,795.08h    71%    2/1/02      2/11/04    8/27/02      1/10/03
      2          SCM I/T Development                                                         507.63d 31,506.33h    74%    2/1/02      2/11/04     2/1/02      5/14/03
     263
     455        PG Team - Global SKU                                                        346.63d? 4,288.75h     57%    8/29/02     1/26/04    8/29/02       1/8/03
     456            Set-up team developing Global SKU process                                     0d         0h   100%    8/29/02     8/29/02    8/29/02      8/29/02
     457            Determine current process for NSRD                                456         9d      160h    100%    8/29/02     9/10/02    8/29/02      9/11/02
     461            Verify the global SKU fields on NSRD                                          4d       32h    100%    9/6/02      9/11/02     9/6/02      9/11/02
     462            Identify what the fields on NSRD are used for…                    461         7d       56h    100%    9/6/02      9/16/02     9/6/02      9/16/02
     463            Determine regional modlist creation process                                   8d      944h    100%    9/6/02      9/17/02     9/5/02      9/13/02
     482            Whom are the regional Mod list users (post SCM)                               7d      960h    100%    9/6/02      9/16/02     9/5/02      9/13/02
     504            Moves schedule forward to
                                           457,463
                    Create Global SKU process                                                    22d      376h    100%    9/13/02    10/14/02    9/16/02      9/27/02
     528                                       522
                    Conduct Cross-Regional Summit and Fine Tune process                           5d         0h   100%   10/14/02    10/18/02    10/14/02     10/18/02
     529            today for incomplete tasks
                    PrP Process                                                                  11d         0h   100%    10/4/02    10/18/02    10/1/02      10/15/02
     532
     538            which are over due
                    Distribute Final Plan for formal signature
                    Get buy-in of process
                                               528
                                               532
                                                                                                 10d
                                                                                                  8d
                                                                                                             0h
                                                                                                             0h
                                                                                                                  100%
                                                                                                                  100%
                                                                                                                         10/21/02
                                                                                                                          11/4/02
                                                                                                                                      11/1/02
                                                                                                                                     11/13/02
                                                                                                                                                 10/1/02
                                                                                                                                                 9/30/02
                                                                                                                                                              10/1/02
                                                                                                                                                              10/1/02
     541            Identify/hire resources for new process                           538    233.88d         0h    57%    1/9/03      12/3/03    10/8/02      11/4/02
     547            Prepare Deployment Plan                                                  250.63d         0h    21%    1/6/03     12/19/03     1/6/03      3/10/03
     556            Training                                                          538    285.63d    1,520h     16%   11/14/02     1/16/04    11/8/02       1/8/03
     714            UAT for Global Model process                                                26d?   240.75h      0%    12/8/03     1/26/04     3/3/03       4/7/03
     715                   Round 1:Test Global Model process (review cycle)        257            5d         0h     0%    12/8/03    12/12/03     3/3/03       3/7/03
     716                   Fix Bugs                                                715            5d         0h     0%   12/15/03    12/19/03    3/10/03      3/14/03
     717                   UAT Summit (Planning and Coordinated Pilot / UAT)       716           6d?   240.75h      0%    1/5/04      1/12/04    3/17/03      3/24/03
    1030                   Fix Bugs                                               1024            3d         0h     0%    1/13/04     1/15/04    3/24/03      3/27/03
    1031                   Round 3:Test Global Model process                      1030            5d         0h     0%    1/16/04     1/22/04    3/27/03       4/3/03
    1032                   Fix Bugs                                               1031            2d         0h     0%    1/23/04     1/26/04     4/3/03       4/7/03

Dell Confidential                                                                           20                                                              Atlas
                                     Challenges and Takeaways


    • Getting X-regional SME’s to act and think globally
    • Ability to Focus on problem solving

    • Resource Prioritization against competing objectives
    • Willingness to compromise to reach global consensus

    • H/C implications across globe for adequate support
    • Ensuring consistency of top-down support

    • Organizational re-alignment due to org/priority changes
    • Pre-Wiring
Dell Confidential               21                         Atlas
                    BACKUP


Dell Confidential     22     Atlas
                             Executive Buy-In

                    • Put Yourself in Their Shoes
                    • Think Strategically
                    • Straight Talk
                    • Be Colorful
                    • Easy to Understand Solution


Dell Confidential                     23            Atlas

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:8
posted:9/7/2012
language:Unknown
pages:23