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What are rhetorical strategies


									What are rhetorical strategies, and how are they analyzed?

Rhetorical strategies are the various ways authors, speakers, satirists, etc. manipulate language
to create meaning and purpose in their writing, and/or to influence their audience.

      What mode of discourse did the author choose and why? For example,
       comparison/contrast, cause-effect, process-analysis (step by step), argument and
       persuasion, definition, division / classification. Why do Eric Schlosser in Fast Food
       Nation and Jessica Mitford in “Behind the Formaldehyde Curtain” utilize a process-
       analysis approach in their rhetoric?

      Consider the rhetorical triangle and SOAPS of a piece of writing paying close attention to
       how the writer shapes his writing for a target audience and purpose.

      Explore how the author establishes his ethos and appeals to the reader’s logos and pathos.
       Remember that ethos is related to the trustworthiness or credibility of the writer/speaker.
       Logos is the reasoning of the audience, whereas pathos is their feeling or sentiment.
       They are not strategies, but destination points. So strictly speaking, the rhetor doesn’t use
       logos or pathos, they appeal to the audience’s logos or pathos.

      Logical kinds of support used to appeal to logos could include: use of facts and statistics,
       cause and effect proof, comparison, analogy, use of precedent (looking back at the past
       for insight into an issue), and use of credible authority (experts)

      Appeals to pathos could include: illustration (describing a problem or condition vividly),
       personal testimony ( a person’s direct experience of an issue)

      How does the author use style rhetorically: FIDDS (Figurative Language, Imagery,
       Diction, Details, and Syntax.

      What seems to be the author’s attitude (TONE) behind a piece of writing based on their
       use of the FIDDS elements?

      Is the piece of writing satirical? If so, how does the satirist utilize hyperbole, irony, and
       incongruity? Is the satire Horatian or Juvenalian—lightly spoofing or acid?

      Visual rhetoric uses images, graphics, color, shapes, and font styles to influence the

Warning: Don’t make the mistake of merely listing rhetorical strategies. The real work
begins when you begin analyzing how the author is utilizing them to achieve their purposes
in their piece.

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