What’s Your Beef?
(Use these strategies to brainstorm your persuasive letter)
Who is your audience?
What is your purpose for writing (thesis): your position, opinion, argument, proposal, etc.
What credible evidence can you use to support your thesis? (facts, statistics, data, examples, quotes, sources,
How will you use logical, emotional, or ethical appeals?
What objections or counter arguments will you rebut?
(Use the chart on the back of this sheet to brainstorm the pros and cons of your issue.)
Write an introduction: Grab the reader’s attention and state your thesis. (You might want to also put a
counterclaim in the first paragraph and use the rest of the essay for rebuttal)
Give your audience all the information it needs to understand your position.
Conclusion: tell your readers what you want them to do (Call to action!).
My Position (opinion):
Pros (for) Cons (against)
Persuasive Essay Rubric and Checklist
10 pts. My introductory paragraph hooks the reader, and contains my thesis sentence stating my opinion on the issue.
15 pts. I have included a counter argument (against my position.) and a strong rebuttal.
20 pts. My paragraphs contain enough facts, logical explanations, scenarios, appeals, etc. to support my argument.
10 pts. I have included a statement from a credible source.
10 pts. My conclusion reminds readers of my thesis, and includes a “call to action.”
15 pts. Organization: My ideas, paragraphs, and sentences follow a logical order.
Grammar and punctuation: complete sentences, no run-ons, no comma splices, capitalization errors, or
informal diction (like IM abbreviations)
Essay will not be accepted unless it is double spaced, neatly written in blue or black ink (or 12pt. times
Roman or Ariel, if typed).