Faculty of Business Studies
LB160: Professional Communication Skills for Business Studies
2nd Semester 2009/2010
TMA 01 COVER FORM
Branch: AOU - JORDAN
Part (I): STUDENT INFORMATION (to be completed by student)
1. Name: Manar Kamel Sawalhah 2. Registration No: 080630
3. Section No: 2 4. Tel. : 0795408844 5. E-mail: email@example.com
I confirm that the work presented here is my own and is not copied from any source.
Student's signature: Mnar Sawalhah
Part (II): TUTOR'S REMARKS (to be completed by tutor)
Tutor name: Dr. Loay Salhieh Signature:
Date TMA received: Date returned:
Marks STUDENT MARK
For content : a Marks deducted for lang. & communication Earned Mark
15 maximum of 12 errors: a maximum of 3marks
A case study is a collection of words particularly written to form a text;
this text would have a specific meaning because it is in a situation.
These texts with the same specific meaning can be organized and
grouped together to form a specific case study.
Case Studies in business can be about humans, organization or an
industry, and can be conducted on different areas of business such
as the organizational structure, finance, or human resources.
Analyzing a business case is the process of turning a case study into
a case analysis. Case analysis can be done to evaluate and explain a
business situation, suggest and provide recommendations.
This analysis can be performed by a number of business concepts
including: STEP, SWOT, and Stakeholders. By performing one or
more of these concepts we can have an in-depth review of the case
study, using a number of input texts in business case analysis.
These types of input texts in business cases revolve around six
features: content, organization, language, writer, reader and the
purpose of the case study analysis. Reading the case study with
understanding can give you a clear idea about it.
To understand these inputs we have to master six skills in analyzing
business cases. These skills are:
1. Mapping the case; this is reading the case to get an
overview of the situation.
2. Framing the case; here we read the case differently,
using a business study concept to understand it.
3. Recognizing influences and impacts; here we explain why
events turned out the way they are, or how they will in
4. Identifying problems; here we point out the problems and
provide the basis for solving them.
5. Proposing solutions; here we create solutions for the
problems we have identified.
6. Evaluating the analysis; in which we provide reasons for
the suggested solutions predict how they are likely to
workout, express concerns and recommend solutions and
persuade your reader to accept our analysis.
Linda and Shrestha, analyzing business cases. Section1 (8-13),
Section 6 (169)
SWOT analysis is a strategic planning technique to evaluate
the Strengths, Weaknesses, Opportunities, and Threats involved in
a project or in a business. It involves identifying the objective of the
business venture or project and stating the internal and external
factors that are favorable and unfavorable to achieving that objective.
Strengths: attributes of the person or company those are helpful
in achieving the objective(s).
Weaknesses: attributes of the person or company those are
harmful to achieving the objective(s).
Opportunities: external conditions those are helpful to achieving
Threats: external conditions which could do damage to the
Wikipedia Available: http://en.wikipedia.org/wiki/SWOT_analysis (Accessed
on 2010, March 09)
1. The introductory sentence talks about a business concept
The first paragraph lists the strength of Coca-Cola such
as the name “Coke” which is referred to by many
customers, and the sponsorship of the Winter Olympic
The second paragraph talks about Coca-Cola’s
weaknesses, such as suffering some uncertainty from
internal restructuring, and the company’s share price has
halved due to fluctuations in stock market.
The third paragraph talks about the threats Coca-Cola
faces. Such as the consumers are becoming much more
And the fourth paragraph talks about the opportunities of
Coca-Cola such as creating a vanilla version of the
original Coca-Cola, moving into the bottled water market,
and the benefits of sponsoring a world-wide sports event.
AOU, LB160 Resource Book 1. Text 4.3 (56-57)
- AOU, LB160 Resource Book 1. Text 4.3 (56-57).
- Linda and Shrestha, analyzing business cases. Section1 (8-13),
Section 6 (169).
- Wikipedia Available: http://en.wikipedia.org/wiki/SWOT_analysis
(Accessed on 2010, March 09).