Research Power Sports Market Report

					|| Research|| Power Sports Market Report: 2011 Edition Aarkstore.com

The power sports industry is one of the major segments of recreational industry, and can be
categorized into four sub-segments, namely ATVs, Motorcycles, Snowmobiles, and Personal
Watercrafts. An ATV or all-terrain vehicle is a vehicle that travels on low pressure tires, and is
designed to handle a wide variety of terrain as compared to most other types of vehicles. In the
motorcycle segment, following six types of bikes are of prime importance, cruiser, sport, touring,
standard, dual purpose, and dirt bike. A snowmobile, also known as a sled, is majorly a land
vehicle designed for winter travel on snow. Once developed as a utility vehicle, snowmobiles
have presently become one of the major recreational vehicle. The last category in the power
sports market involves personal watercraft, which refers to a small, jet powered craft ridden
astraddle, for individual use in water.

Although the major use of ATV has been in the recreational industry only, but it finds
applications in many other industries as well, including hunting, fishing, transportation, and farm
use. The US is the largest market for ATVs worldwide, followed by Canada. Together, the US
and Canada, or the North America accounts for more than three-fourth of the global ATV
market. On a similar basis, the snowmobile market is also concentrated in the US and Canada
only. The sales of personal watercrafts in the US had been on a decline for the past few years,
mainly due to the impact of global economic recession. In the motorcycle segment, the report
presents the US and European heavyweight motorcycle market, along with the total motorcycle
sales in the US.

One of the major key issues related to the ATV market has been the increasing cases of ATV
related deaths and injuries. Also, the environmental concerns hold a prime position in the
concerns related to the industry, as almost all types of power sport vehicles hamper the quality of
environment.

Power sports market as a whole is highly competitive with almost all the segments being highly
consolidated. Honda has been the largest manufacturer of ATVs worldwide, followed by Polaris,
Yamaha and Arctic Cat. In the snowmobile segment, presently there are only four manufacturers
of snowmobiles, including Arctic Cat, Bombardier Recreational Products (BRP), Polaris and
Yamaha. In the motorcycle segment, there are a number of companies operating, the major being
Honda, Yamaha, Harley Davidson, and Suzuki. In the Personal Watercrafts market, the leading
competitors include Bombardier Recreational Products (BRP), Kawasaki, Honda, Yamaha and
Polaris.



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