Unilever Selects TFI Envision for Vaseline® Lotion Sampler
TFI Envision, Inc. was selected by Unilever to develop the graphics for their Vaseline® lotion
sampler unit and shelf tray.
Englewood Cliffs, NJ, September 06, 2012 --(PR.com)-- TFI Envision, Inc. was selected by Unilever to
develop the graphics for their new Vaseline® lotion sampler unit and shelf tray. These sampling units
offer a pre-measured sample of Vaseline's next generation of lotions, as you put your hand under the
dispenser. The graphics had to be clean and simple to quickly communicate the immediacy of the
sampling offer and showcase the new packaging graphics to ensure "next purchase recognition." These
units are designed to fit within shelf trays.
Acording to Arbitron Inc., sampling offers a same-day sales lift, with more than one-third of consumers
who try a sample buy the sampled product during the same shopping trip. Product sampling effectively
acquires consumers who are not familiar with a product.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and
marketing solutions for branding, packaging, promotion, digital and corporate communications; helping
organizations achieve their marketing and communication goals with compelling, consistent messaging
that is on brand and on target.
TFI Envision, Inc.
Elizabeth P. Ball
Contact via Email
Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/439008