O Download Logo Waiting Rooms Provide Perfect Forum for Storytelling. Mercy Cedar Rapids tapping into patient interests to educate, inform, entertain 10.08.2009 – Think wait time has to be wasted time? Think again. Twitter Pitc It's not uncommon to find televisions in physician, dentist, or urgent clinic waiting Survey Says! opportunity to rooms. They're a nice alternative to the inevitably dog-eared, outdated, and off-topic meaningful inf periodicals placed on the tables. Taking that concept a step further, consider this refreshing change: an office visit where you learned something new and helpful News Facts while easily passing the time before your appointment. 80% Indicat helpful way Sound too good to be true? It doesn't have to be. Well-planned, attractively executed to be seen b content airing on digital displays can educate, inform, and entertain patients, 79% Indicat fostering a better health care experience. new by wat 70% Indicat that they thi Help introduce a new physician with a friendly biography segment. A story about or family. hospital volunteers could encourage enrollment and ease trepidation about requesting help. Special programs or events can be filmed and edited to bring the Resource Li participants stories to life for viewers. Tags Digital signa Given the opportunity, patients in waiting rooms spoke up about the topic areas content mar they'd like to have the digital content cover. Ovation, Ova Mercy Cedar Rapids is Ovation Interactive's second health care client this year to execute a survey with a goal of gaining insight into patient sentiment about these content programs. In August, Mercy began evaluating a signage solution in three of their Cedar Rapids-area clinics (two urgent care and one family practice. Early reports are favorable. Of Survey Respondents: 80% Indicated digital signage was a helpful way to pass time while waiting to be seen by the physician. 79% Indicated they learned something new by watching. 70% Indicated they learned information that they think they'll share with friends or family. Patients can help shape the content they'll experience at these Mercy locations. When asked what other health-related topics they'd like to see, Diet/Exercise, Heart Health, Diabetes, Cancer, and Seasonal Health received the most votes. Wait time is the perfect time to connect with patients predisposed to considering your health care brand. Make theirs a richer, more valuable experience by delivering content that informs their decision-making and soothes their wait. --- Data drawn from 220 surveys executed in three clinics over a two-week period during September 2009. Two versions of the survey were distributed among participants. ### Short URL: http://pitch.pe/28160 About Ovation Interactive Ovation Interactive is a content marketing company in the digital signage space. We help brands connect with their customers by serving up targeted, relevant content at the point of presence. We are a turn-key digital solutions provider, offering hardware, software, and professional services to brands seeking more effective use and higher return on their marketing investments. Ovation Interactive serves companies in the health care, banking, hospitality, gaming, and retail verticals. Contacting Ovation Interactive Ovation Interactive 221 West 4th Street Vinton, IA 52349 877.399.3467 Website: http://ovationinteractive.com Press Contact Heather Rast Office: 319.472.3467 Cell: 319.573.5452 Email: firstname.lastname@example.org Twitter: http://twitter.com/heatherrast LinkedIn: http://www.linkedin.com/heatherrast Interview Request Heather Rast Office: 319.472.3467 Cell: 319.573.5452 Email: email@example.com Product Sample Request Heather Rast Office: 319.472.3467 Cell: 319.573.5452 Email: firstname.lastname@example.org © Copyright 2009 PitchEngine, Inc.