ARBY’S NAMES RUSS KLEIN AS CMO
Respected Marketer Brings Turnaround Track Record to Iconic Brand
ATLANTA (January 11, 2012) - Hala Moddelmog, President of Arby’s Restaurant Group, Inc. (ARG),
announced today that Russ Klein will join Arby’s as Chief Marketing Officer.
Klein, who brings a 25-year track record of marketing management, brand turnarounds and value
creation at Burger King, 7-Eleven, Dr Pepper, 7-Up and other brands, will lead Arby’s efforts to
revitalize the iconic fast food brand.
“Adding a marketing pro like Russ to our team is a big win for every Arby’s stakeholder. His track
record for leveraging consumer insights into powerful communication plans that resonate with
consumers, drive sales and ultimately increase value is unmatched in the industry. We expect his
deep knowledge of the restaurant business, his understanding of the highly competitive landscape as
well as his experience with franchise organizations will deliver outstanding results for Arby’s,” said
Jon Luther, Chairman of ARG Holding Corporation’s Board of Directors, added, “I’ve had the privilege
to work with many talented marketing executives over my career. What Russ was able to accomplish
at other brands to re-position how they compete in the marketplace and change the trajectory of
their businesses is truly remarkable. He’s one of the industry’s best. We all look forward to Russ
making a positive impact on Arby’s.”
Over the course of his career, Klein has launched new brands, repositioned existing brands and
brought “talked about” ideas to the marketplace. He has been publically acknowledged by numerous
“Top Marketer” lists spanning three decades, including “Top 100 Marketer” by Advertising Age and
“Marketer of the Year” twice by Brand Week.
Klein is a graduate of Harvard Business School Advanced Management Program and earned a BS in
Business Administration from The Ohio State University, where he is a recipient of the Max Fisher
College of Business Distinguished Alumnus Award.
Asked about the opportunity to join Arby’s, Klein explained, “It’s really about the caliber of people at
Arby’s and at Roark Capital and the huge potential I see with Arby’s. Arby's represents one of the
largest remaining opportunities left in the restaurant industry to take a large scale, iconic American
brand and turn it into a global business. So here I am."
Arby’s President Moddelmog sees Klein as a great fit.
“We feel very good about the first phase of rebuilding Arby’s. We just completed five consecutive
quarters of comp sales growth, and the launch of Arby’s Ultimate Angus Beef platform has been well
received by consumers. Adding Russ’ talents and contributions will only accelerate what is already
making good progress,” said Moddelmog.
About Arby’s Restaurant Group, Inc.
Atlanta-based Arby’s Restaurant Group, Inc. is the second largest quick-service sandwich chain in the
U.S. with more than 3,500 restaurants system wide. In addition to its classic Roast Beef and Beef ‘n
Cheddar sandwiches, slow-roasted and thinly sliced in store daily, Arby’s is also known for its deli-
style Market Fresh® line of sandwiches and salads, Curly Fries and Jamocha Shakes. In 2011, Arby’s
introduced Ultimate Angus, a premium Angus beef menu line featured in sandwiches. To learn more
about Arby’s, please visit www.arbys.com.
Media Contact: Cathie Koch
Arby’s Restaurant Group, Inc.
678-514-4147 or email@example.com