ADVERTISING AGENCY AGREEMENT
This Advertising Agency Agreement is made and entered between ____________________ located at_____________________________ in the State of____________________ hereafter referred to as "Agency", and ____________________, hereafter referred to as "Client". Except where it is otherwise stipulated in this agreement or where there are other requirements in the context, the following terminology shall contain meanings as follows: (a) (b) (c) (d) (e) (f) (g) Parties: Advertising Agency and Client A party: Either Advertising Agency or Client A third party: Any party other than Advertising Agency or Client Advertising campaign: _____________________________________ Media Strategy: ___________________________________________ Collateral materials: _______________________________________ Promotion materials: _______________________________________
Advertising Agency and Client agree as follows: 1. Services: Client engages Advertising Agency to perform the following services: (a) Formulate and submit advertising campaigns and recommendations including cost estimates for the approval of Client; After approval by Client, create and prepare advertising for consumer and trade print, broadcast and outdoor media; Develop a media strategy and plan for an agreed upon number of test markets and support the proposed media plan with advertising strategy and rationales; Purchase all materials and services necessary for the production of finished advertisements and commercials; Execute all advertising in finished form; Develop and provide Client with rough concepts for certain significant collateral materials including but not limited to sales promotion materials, brochures and store signs.
(b)
(c)
(d)
(e) (f)
2. Compensation: Agency shall invoice Client for all costs where possible in advance of Agency's payment date to allow for prepayment by the Client to allow for any available prepayment or similar discount. For any media purchase or service for