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Dunkin’ Donuts Uses Social Media to Improve Customer Relationships and Experiences

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									Dunkin’ Donuts Uses Social Media to Improve
Customer Relationships and Experiences
By Brian Solis, industry-leading blogger at BrianSolis.com and Principal Analyst at research firm
Altimeter Group, Author of two best selling books on business transformation The End of
Business as Usual and Engage!




Dunkin’ Brands is a customer-centric business and has earned a community of loyal supporters over
the years. If “America runs on Dunkin’,” or if it is to continue to do so, the company must continue to
earn the time, attention, and support of customers. As their behavior and preferences evolve,
Dunkin’ to must rethink its customer approach to remain part of its customer’s daily routine.

Tyler Cyr, Web Communications Manager, Dunkin’ Brands shares how social media helps continue
and improve the Dunkin’ experience and also shares how the company is learning and changing as
a result.

Please take some time to watch the episode and share your thoughts with us by watching the full
video here.

This episode was recorded during the Salesforce Social Advisory Board meeting in San Francisco.
Participants included brand managers from the likes of Disney, Livingsocial, P&G, Nissan, SunTrust,
Dunkin Donuts, Get Satisfaction, and VW, we address the need for businesses to not only react to
conversations but also lead them.




(cc) Brian Solis, www.briansolis.com - @briansolis
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is
globally recognized as one of the most prominent thought leaders and published
authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and
influenced the effects of emerging media on business, marketing, and culture. His new
book, The End of Business as Usual explores the emergence of GenerationC, a new
generation of customers and how businesses must adapt to reach them. Engage, Solis'
previous book, is regarded as the industry reference guide for businesses to build and
measure success in the social web.




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(cc) Brian Solis, www.briansolis.com - @briansolis

								
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