IHRSA Health Club Consumer Report: 2012 Health Club Activity, Usage, Trends & Analysis by ihrsa

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									The IHRSA Health Club Consumer Report
       2012 HEALTH CLUB ACTIVITY, USAGE, TRENDS & ANALYSIS




            International Health, Racquet & Sportsclub Association
  The IHRSA Health Club Consumer Report
  2 0 1 2 H E A LT H C LU B ACT I V I T Y, U SAG E , T R E N D S & A N A LYS I S




International Health, Racquet & Sportsclub Association
70 Fargo Street, Boston, MA 02210 USA
+1 617.951.0055
+1 617.951.0056 (fax)
800.228.4772 (U.S. & Canada)
ihrsa.org


© 2012 International Health, Racquet & Sportsclub Association
All rights reserved. No part of this report may be reprinted, reproduced, stored in a retrieval system, or transmitted in any
form or by any means — electronic, mechanical, or otherwise — without the express written consent of IHRSA.


The International Health, Racquet & Sportsclub Association is a non-profit trade organization serving the commercial club
industry. To order other IHRSA publications, visit ihrsa.org/store.
                                                                                                          Table of Contents

         Welcome........................................................................................................................................2

         Methodology ................................................................................................................................3

         1. Health Club Membership Trends ..............................................................................................4

             The “Leaky” Bucket: Member Retention

             Market Share of Membership

         2. Health Club Member Fees ........................................................................................................7

         3. Health Club Consumer Participation Rates ..............................................................................8

         4. Health Club Member Demographics ........................................................................................9

              Growing Member Segments

             “Core” Health Club Members

         5. Health Club Member Usage ...............................................................................
								
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