Your customers will share their experiences and they will influence the decisions of others by briansolis

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									Your customers will share their experiences and
they will influence the decisions of others
By Brian Solis, industry-leading blogger at BrianSolis.com and Principal Analyst at research firm
Altimeter Group, Author of two best selling books on business transformation The End of
Business as Usual and Engage!




In The End of Business as Usual, I review in detail how markets are evolving and what businesses
need to do to earn relevance among a different breed of consumer. For those who struggle to make
the case within their business or organization, to not just engage consumers online, but evolve
business philosophies, practices, and systems, to truly matter, this is your guide.

In the end, your customers will share their experiences and they will influence the decisions of
others. Shared experiences contribute to a collective reality that differs from how you market and sell
your brand today. Without you, who will bridge the gap? Who will create and steer meaningful
experiences knowing what you’re learning today?

In support of the book, Mark Burnett, Television Executive Producer, offers his view, “Your
customers will share their experiences both good and bad. Now that everyone is connected, it’s
amplified and incredibly influential. This book will help you rethink your vision and mission to survive
in a new era of digital Darwinism.”




(cc) Brian Solis, www.briansolis.com - @briansolis
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is
globally recognized as one of the most prominent thought leaders and published
authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and
influenced the effects of emerging media on business, marketing, and culture. His new
book, The End of Business as Usual explores the emergence of GenerationC, a new
generation of customers and how businesses must adapt to reach them. Engage, Solis'
previous book, is regarded as the industry reference guide for businesses to build and
measure success in the social web.




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(cc) Brian Solis, www.briansolis.com - @briansolis

								
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