Search Engine Optimization Tips and Benefits
Search Engine Optimization, which is also known as SEO, is the process of increasing the
volume and quality of traffic to a website from search engines via organic or search results. The
higher your company's website ranks on Search Engine Result Page (SERP), the more searchers
will visit your site.
As a marketing strategy for increasing site's relevance, SEO consultants consider how search
algorithms work and what people search for. An SEO process may involve a site's coding and
structure, content and copywriting, site presentation, as well as fixing other problems that will
prevent search engines from indexing your company website. If your company's website is not
indexed by search engines, there will be no chance at all for your site to get high visibility
rankings on search engines. Therefore, it is extremely important for businesses to take note of
SEO and make sure that their websites are properly indexed by search engines.
The term "SEO" can also refer to "Search Engine Optimizer". This is an industry term that refers
to agencies and consultants that carry out search engine optimization process on behalf of their
clients, and by employees who perform SEO services in-house. Every agency and consultant has
their own SEO methodology; therefore they may use different methods to achieve high organic
rankings for websites. In most cases, in order to have effective SEO, it may require changes to
the HTML source code of a site, SEO tactics will be incorporated into website development and
design. That is why almost all credible SEO agencies and consultants will first look at the design
and back-end architecture of a website before starting any SEO process. This will ensure that
SEO is carried out effectively.
Search Engine Optimization as a Marketing Strategy for Businesses:
So how should businesses use SEO as a marketing strategy? The primary objective of
implementing SEO to a company's website is to drive targeted traffic to it. Eye tracking studies
have shown that searchers scan a search result from top to bottom and left to right, looking for
relevant results. Therefore, if your site is near the top of organic listings rankings (organic
listings refer to the web results that are listed on the left hand side of the SERP), it will most
likely increases the number of searchers who will visit your site.
A successful online marketing campaign may usually involve SEO, but it also consists of the use
of paid advertising on search engines, building high quality websites to engage and persuade site
visitors take action either through enquiries or online sales, setting up analytic programs to allow
site owners to measure their successes and improving a site's conversion rate.
Benefits of SEO for Businesses:
Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales
leads or increase sales revenue. The following is a list of benefits that businesses can get from
Get more targeted traffic. SEO can increase the number of visitors to your site who are
actively searching for your product or service.
Increase brand awareness. SEO can give your brand a high international profile. You can
also use SEO to create brand awareness for any new service or product by optimizing
related product/service key phrases to rank higher on search engines.
Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7
days a week - without stopping.
Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your
product or service.
Long term positioning. Once a properly optimized & designed site is in place, rankings
on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC)
Advertising is ongoing.
More value for dollars. Once your company's website has achieved high organic rankings
for various key phrases, you will not have to pay for each visit. Whereas for PPC
Advertising, to enjoy high ranking visibility on search engines, you need to pay for each
click or visit to your site.
However, to make sure that you have a successful SEO implementation, you need to make sure
that your dedicated SEO agency abides to the guidelines of search engine when optimizing your