resume_len by lanyuehua


									                                        Leonard Morales Jr.
                                   PO Box 1242, Ojai, CA. 93024
            Home Office: 805.640.7858 Cell: 310.795.5219 Email:

                                       CREATIVE DIRECTOR
                Emphasis on Creative Intelligence, Marketing Strategies, and Technology


   Bottom-line oriented, highly creative, down-to-earth creative leader with a “hands on” approach.
    Over 10 years of comprehensive experience designing and developing creative concepts,
    image and brand development, writing creative briefs, digital photography, computers and
    technology, process color printing and publishing, advertising, layout and design, typography,
    and creative resource and department management. Over 7 years of management
    experience. Experienced in conducting employee assessments and reviews. Managed up to 20
    direct reports successfully while increasing productivity by 60% within 4 months.

   Proven and consistent achievements in creative direction, corporate branding, product and
    service positioning, multi media presentations, search engine optimization, solutions based
    consulting, web development, marketing strategies, solution delivery methodologies, client
    management, project management, creative/marketing team building, hiring and motivating
    staff, technical solutions, corporate communications, proposal drafting, contract negotiations, art
    department purchasing, vendor relations and business expense reduction.

   Successful sales track record. Extensive experience in structuring, and presenting proposals.
    Comfortable selling to senior level executives within small to large enterprise level
    organizations. Extremely successful at articulating, communicating and selling creative concepts
    and creative vision with the use of persuasive communication skills.

   Worked as Creative Director, developer, and creative services consultant for various companies
    including, Amgen, Inostor, Alcatel, Walt Disney, Starbucks Coffee, InfoGain, Brocade,
    Hewlett Packard, Audio Riot, Consolidated Realty, Consolidated Resorts, Citi Bank, Association
    of Surfing Lawyers, Turner Green Afrasiabi and Arledge, Electrolux, Providian Financial,
    Motorola, Countywide Home Loans, St Jude Medical, UCLA,,,,, Lexus, BMW, eTeam, IDX, Adaptec, Ross Stores, Marconi Astronics
    and Venturacentral LLC.

   Expert industry skills with the latest art department applications. Experience with leading web
    technologies, digital photography, multi media tools, HTML, java-script, Dreamweaver,
    Fireworks, Photoshop, Illustrator, Quark, PageMaker, BB Edit, WSFTP, HTTP,
    Soundforge, Microsoft Office, PowerPoint, FLASH, Macromedia Generator, Viso, and MS
    Project. Cross platform computer experience with both Mac and PC operating systems. Good
    knowledge of LANs, IT infrastructure and systems administration.

 July 2001 - Present
 Creative Director

 Venturacentral LLC is a creative, marketing, and technology solutions company and agency. We have
 been retained for creative and marketing services by Disney, The Hodes Group, Tandberg Data,
 International High IQ Society, Infogain Corporation, Audio Riot, Turner Green Afrasiabi & Arledge LLP,
 Consolidated Resorts, UCLA, Consolidated Realty and Association of Surfing Lawyers. Additionally,
 Venturacentral LLC retains full ownership over several online Travel Industry brands including,,,,, and These online businesses continue to show an increase of web site traffic and customer
 acquisition through cost effective search engine optimization. In fact, one of our most recent online
 brands is quickly becoming a leading and successful brand for Mexico travel.
 is one example how a powerful brand, mixed with the right marketing and technology strategy can
 produce real business value. Mexican Vacations revenue has continually increased 25% each quarter
 since the web site launch in July 2001, with unique visitors reaching a high of 25K/per month and
 producing between 5-10 qualified sales leads each day. Furthermore, Venturacentral LLC owns over
 100 unique and highly marketable domain names across several industries.

 July 2000 – July 2001
 Creative Director

 Infogain is an enterprise level professional consulting company that specializes in CRM, eBusiness
 strategies, management consulting, and mid-tier integration solutions and services. Infogain
 Corporation is currently providing services to Fortune 500 and Fortune 1000 companies in both
 International and US markets with offices located in Irvine, SF, Los Gatos, Seattle, UK and India.

 Responsible for the concept, vision, corporate branding, and marketing strategies of all
 corporate technology products and service offerings. Documented a marketing strategy/plan for a
 company wide restructure of products and services

 Led a company wide initiative to increase productivity. I was directly responsible for the concept,
 vision and development efforts for InfogainCentral, a corporate intranet web site that increased
 production and collaboration company wide.

 Managed a creative services in-house team of 6 direct reports, who were responsible to deliver on
 all company marketing initiatives and corporate communication releases. Responsible for the direction
 and concept of various product sheets (white papers), online web casts, interactive
 advertisements, and the corporate web site development and maintenance. Wrote sales scripts
 for online interactive product demos. Conducted employee performance reviews and produced
 documentation for recommended adjustments and salary increases. Developed and oversaw several
 online marketing programs responsible for increasing customer acquisition. Led the concept and
 design of opt-in email campaigns and online referral campaigns. Responsible for initiating the merge
 of off-line marketing efforts with online marketing efforts, that resulted in increases in overall
 response rates by 35%. Wrote marketing processes to create key tracking metrics and benchmarks for
 both online and off-line marketing efforts. . Furthermore, I led the design of more dynamic and
 progressive corporate presentations that resulted in more closed deals.

 Managed relationships with all outside vendors, negotiate printing and advertising service contracts,
 and managed quality assurance of final deliverables. Additionally, I was responsible for selling
 eBusiness solutions and creative services to various clients ranging across the west coast. Generated
 new business leads within existing client base and leveraged personal relationships to help prospect
 and sell new business
BIZBUYER INC., Santa Monica, CA
October 1998 – July 2000
Creative Director

Managed the development and design of a large-scale B2B online application. Directly responsible
for the management of 12 cross-functional creative and technology team members and the
ongoing web development of an award winning, B2B, request-for-quote (RFQ) online marketplace with
over 200 pages of content and over 15M budgeted on marketing efforts.

Managed the delivery process and creative direction that supported all business departments of the
company. Developed marketing concepts and creative briefs for sales presentations, product
category sheets, trade show booth displays, promotional collateral, online interactive
demos, online referral programs, multi media presentations, radio ads, affiliate programs
and all photo shoots. Managed all vendor relationships for the outsourcing of marketing projects.
Responsible for all project budgets, vendor contracts and final delivery from vendor.

Worked closely with business development to develop co-branded solutions for private label
software. Teamed closely with product management to write creative briefs on all new product
releases and technology specs for web site user interface components. Worked with executive
management to formulate marketing strategies for online marketplace. Partnered with CTO to deliver
working prototypes to be used in the engineering development process and QA. Led the design and
implementation of a company web site usability lab and held regular customer focus groups and
usability workshops. Worked with President, CEO and Founder to design company presentations
and online FLASH demos that were used for raising the initial rounds of venture capital funding
reaching 75M within the first year of operation.

January 1995 – October 1998
Art Director

Partnered with Creative Director to produce and deliver high impact web sites for various Fortune-500
and Fortune-1000 companies. Led project based technical and creative teams for a successful
boutique recruitment advertising agency. Worked in a high energy team environment that produced
online solutions including, media planning, ad design & copywriting, image/ brand
development, collateral design, web site design, online marketing, online employee
handbooks, employee referral programs, career events, job lines, research and recruitment
web sites.

Worked as lead for Internet services department. Directly responsible for web site usability
strategies and design. Responsible for the development of web site architecture and information
flow. Worked with copy writers and creative director to concept, design, and develop web site
intranets and web site portals for clients.

Hand coded in Java-Script, HTML, DHTML, and ASP. Gained extensive technical experience using
Microsoft's IIS and Apache web servers. Created CGI scripts for various online resume submission
forms. Led the development of several large format trade show booth designs that where
produced for Motorola, Starbucks and Providian Financial. Led the efforts of designing several
industry trade magazine ads for high tech positions.

1990 Rio Mesa High School
College Prep/ Honor Classes
1992 Ventura College/ Oxnard College
AA Journalism
1995 University California Santa Barbara
Visual Communications
1998 UCSB Extension
Certificate Access Levels 1, 2, 3
1998 UCSB Extension
Advanced Internet Business Strategies
1998 UCLA Extension
Certificate HTML Intermediate, Advanced


Please visit the below URL for links to creative samples:

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