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Thanksgiving Celebrations Shrinking in Response to Economy, First Command Reports

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                Thanksgiving Celebrations Shrinking in Response to Economy,
                Reports
                First Command Financial Behaviors Index™ Reveals a Variety of Cost-Cutting St

                10.08.2009 – Concerned about the current economic situation, many Americans are
                planning to extend their belt-tightening behaviors into Thanksgiving celebrations.                         Twitter Pitc
                                                                                                                           Thanksgiving
                                                                                                                           Response to E
                The September survey of the First Command Financial Behaviors Index™ reveals 
                                                                                                                           Reports
                that 45 percent of middle-class families will reduce Thanksgiving spending as a
                result of the economy. Respondents in this group said they will make one or more of                        News Facts
                the following changes:                                                                                      45 percent
                                                                                                                            reduce Tha
                • Stay closer to home (reduce travel)......................................55 percent                       result of the
                • Dine with immediate family only...........................................50 percent                      Of those re

                • Spend less on food.................................................................36 percent             percent plan
                                                                                                                            36 percent
                • Stick to a set budget................................................................27 percent
                                                                                                                            will spend le
                • Go to someone else’s house for dinner.............................23 percent
                                                                                                                            Half of thos
                • Serve a “pot-luck” dinner........................................................20 percent
                                                                                                                            dine with im
                • Spend less on decorations...................................................20 percent
                • Go out to a restaurant for dinner.............................................4 percent                  Resource Li
                • Cancel Thanksgiving dinner....................................................3 percent                  First Comm
                                                                                                                           Sentient Dec


                                                                                                                           Tags
                “Plans for a leaner Thanksgiving are yet another indicator that Americans are
                                                                                                                           First Comm
                changing their financial behaviors for the better,” said Scott Spiker, CEO of First                        holiday, spe
                Command Financial Services, Inc. “Roughly half of survey respondents say they                              planning, Sc
                have embraced frugality as a way of life. Many people will be cutting back on
                Thanksgiving spending by staying home and dining with immediate family
                members. The unexpected payoff may be a more intimate holiday focusing less on
                consumption and more on the historic traditions of expressing gratitude and giving
                thanks.” 


                About the First Command Financial Behaviors Index™
                Compiled by Sentient Decision Science, LLC, the First Command Financial
                Behaviors Index™ assesses trends among the American public’s financial
                behaviors, attitudes and intentions through a monthly survey of approximately 1,000
                U.S. consumers aged 25 to 70 with annual household incomes of at least $50,000.
                Results are reported quarterly. The margin of error is +/- 3.1 percent with a 95
                percent level of confidence. www.firstcommand.com/research


                About Sentient Decision Science, LLC
                Sentient Decision Science was commissioned by First Command to compile the
                Financial Behaviors Index™. Sentient is a full-service market research firm with
                special vertical expertise within the financial services industry. Sentient specializes
                in advanced research design and statistical analysis of behavioral and attitudinal
                data.
About First Command
First Command Financial Services and its subsidiaries, including First Command
Bank and First Command Financial Planning, assist American families in their
efforts to build wealth, reduce debt and pursue their lifetime financial goals and
dreams—focusing on consumer behavior as the first and most powerful
determinant of results. Through personalized financial plans that emphasize
accumulating wealth while reducing risk, First Command Financial Advisors have
established lasting relationships with hundreds of thousands of client families
since 1958.


First Command Financial Services, Inc. is the parent company of First Command
Financial Planning, Inc. (Member SIPC, FINRA) and First Command Bank (Member
FDIC). Financial planning services and investment products, including securities
products are offered by First Command Financial Planning, Inc. Insurance products
and services are offered by First Command Financial Services, Inc. Banking
products and services are offered by First Command Bank. Securities products are
not FDIC insured, have no bank guarantee and may lose value. In certain states,
First Command Financial Services, Inc. is a separately registered domestic
corporation and does business in California as “First Command Insurance
Services.” A financial plan, by itself, cannot assure that retirement or other financial
goals will be met.


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About First Command Financial Services
First Command Financial Services and its subsidiaries, including First Command
Bank and First Command Financial Planning, assist American families in their
efforts to build wealth, reduce debt and pursue their lifetime financial goals and
dreams—focusing on consumer behavior as the first and most powerful
determinant of results. Through personalized financial plans that emphasize
building wealth while managing risk, First Command Financial Advisors have
established lasting relationships with hundreds of thousands of client families
since 1958.


Contacting First Command Financial Services
First Command Financial Services
1 FirstComm Plaza
Fort Worth, TX 76109
1-800-443-2104
Website: http://www.firstcommand.com

Press Contact
Kara Peterson
Office: 817-569-2722
Email: klpeterson@firstcommand.com

Interview Request
Kara Peterson
Office: 817-569-2722
Email: klpeterson@firstcommand.com
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