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Google Adwords Tutorial.Why Google AdWords Is Like Traditional Advertising

Google Adwords Tutorial.Why Google AdWords Is Like Traditional Advertising

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Google Adwords Tutorial.Why Google AdWords Is Like Traditional Advertising

,Every experienced Internet marketer knows you can make money with AdWords.
The first thing you need to do is research what service or product intrigues
people the most.There are more than a few tips and tricks in learning how
to make an income from AdWords. If you are just starting out in Internet
marketing, don't attempt to use AdWords without a guide. Using AdWords when
you don't have experience in Internet marketing can wind up costing you quite
a lot of money.There are tons of ebooks available that teach you how to make
money with AdWords. However, when reading keep in mind that these ebooks are
geared towards Internet marketers that are experienced.Once you read a guide
for using AdWords, and learn all the basics, you will be far ahead of other
Internet marketers with less experience.Do extensive research on various
products and information. Learn what people are interested in, and what they
are buying. Create your ad using this research and appeal to anyone reading
your ad.Make your ad tempting to the reader. Give a call to action such as
"to learn how, click here" or "for a free sample, click here".Make sure you
choose keywords or AdWords that are relevant to your product or service. If
you are selling a product to lose weight, (a very hot topic by the way) choose
keywords that are relevant to weight loss. Also include relevant keywords
in the title of your ad.Use the remaining lines in your ad to accurately
describe your product or service. Be very detailed in describing how your
product or service will benefit them.You can make money with AdWords when
you have the knowledge behind you to choose appropriate keywords to create
stimulating ads. This is the power behind successful Internet
marketing.,,Google Profits & Google Cash are some of the two most popular
Adwords/Affiliate Marketing ebooks on the market so if you're wondering (like
I once did) which book to buy then I'd recommend Google Profits. My full review
below will give you the details on why I prefer Google Profits to Google
Cash.I've recently purchased Wade Winger's Google Profits and I must say that
its one of the better Google Adwords ebooks around. I like especially since
it focuses a lot on Google Adwords & Clickbank which is pretty much what
I do right now.Google Profits is a 69 page pdf ebook and one-page quick start
guide. Wade starts off by explaining the basics such as what is an affiliate
program, what is clickbank, what is adwords and why adwords and clickbank
are such a powerful combination. Google Profits is a 5 step programme that
teaches you how to start making money with adwords and clickbank. What I like
about the book is how the process is broken down into 5 very easy to follow
logical steps.Wade also gives you very specific details on for example what
you need to do to determine if you should continue with your campaign or test
a new one, how to bring your campaign to the next level , which other search
engines you should consider. Everything in a logical step by step fashion.
A lot of times you're told to test a campaign and if you don't get any sales
to delete it and try another one. How long should you test a campaign? How
many clicks before you trash it? These questions are not answered in other
books that I've read. Wade provides you with very specific figures such as
wait till you receive x amount of clicks and trash the campaign if you haven't
made a sale. That sorta thing.Even if you're a newbie and never heard of
Adwords or Clickbank before, Google Profits teaches you from how to sign up
with Clickbank to how to start running your campaign on Adwords.Google Profits
vs Google CashGoogle Cash seems to have received a lot more publicity than
Google Profits. Google Cash was one of the first adwords related ebooks I
purchased and at the time I thought it was quite good. That was before I had
even started experimenting with Adwords. Google Cash provides you with a good
foundation on what adwords and affiliate marketing is all about. What I didn't
like about it was that Google Cash makes it sound so much easier that it really
is. Google Profits provides a much more realistic view on how to make money
with Adwords and affiliate marketing. Google Cash starts off with an overview
of what Adwords and affiliate marketing is all about. It also walks you through
starting a campaign and choosing affiliate products. There are also examples
on some of the campaigns that the author has done really well with. These
examples did give me new ideas but most of them were outdated and are not
quite applicable due to new Google trademark rules.In Google Profits, the
best part of the book is where Wade shows you a real life test campaign, what
he does each day from the birth of the campaign to the final 7th day where
he is making good profits. Google Profits is NOT an ultra advanced Google
Adwords course but more a overall step by step blueprint on how to make money
with Adwords and Clickbank and it does a really good job of that. Highly
recommended!,,This article is more of an AdWords tutorial on Google AdWords.
Google AdWords is an advertising model that is run on a paid per click system.
The program can display ads on the Internet that link directly to your
website.Your ad shows up when users search using a specific keyword, or
keyword phrase. You only pay for the click that redirects a user to your
website. With Google AdWords, you as a website owner gain potential customers,
and also a massive flow of traffic to your website.In this AdWords tutorial,
you are going to learn how to create a Google AdWords account. Google takes
you step-by-step through the whole process. During the process you, have the
option of choosing whether you want to sell a product worldwide, or only in
certain countries. You only want clicks from users that are in the market
you are targeting.There is a deposit of $5.00 to set up a Google AdWords
account. Once you make the deposit, you are able to start working on your
ad campaign.All Google ads must be completely in text. All title lines can
be no longer than 25 characters. In addition, you can use two lines of 35
characters to describe your product or service.When creating an AdWords ad,
it's essential to choose the right keywords. Be sure to choose keywords that
accurately describe your product or service. You need to choose keywords that
users frequently use for searches.Use words that will catch the users eyesuch
as "sale", "free", and "new". Customers will be sure to click on your ads
when you create a sense of urgency in your ad. Use phrases like "for a limited
time only". Direct users to take action with a "call-to-action" command such
as "check this out", or "click here".Use this AdWords tutorial to create ads
that are concise, accurate, and you will be guaranteed to get the users
attention.,,Continuing on from my last article 'Internet Marketing For Small
Business - Part 1 of 5 Steps to Succeeding With Google AdWords", here are
the final steps to ensuring a successful Google AdWords Campaign.2.
Understanding Quality Score:Once you have added your keywords, Google will
tell you your quality score. Its important that you have a good to great
quality score in your keywords (usually rated out of 10), if you get a poor
or ok quality score, it means you have done something wrong. It could be that
you are bidding on the wrong keywords, that your landing page is not specific
enough for those keywords or Google does not think your ad is related to your
keywords or that the page you are sending people does not have those keywords
in it.The quality score will be determined from a number of things:You need
to have a high CTR:A high quality score must be over 1% and this will also
depend on how your ads are showing up. If your ad is appearing on the 2nd
or 3rd page, then this will mean your quality score is lower but if you are
in the top 5 or 6 positions, your CTR should be over 1%. Therefore you need
to work on getting that CTR as high as you with a baseline of 1% as the CTR.
You should always get a CTR of over 1%, even as high as 15% and the way you
get a high CTR is by testing. You write 2 different ads and see which ones
performs better. Usually after 30 to a 100 clicks, you pick the ad that gets
a higher click rate and write a variation on it. You then go on and write
another ad that is different to that one and see which one performs better
again (beating the control). When you have found a theme that performs very
well, you can tweak your ads by adding a question mark, quotations around
it, switch the descriptions lines or even change your url. You can do any
of these things to tweak your ad so that you can get a higher CTR, thus a
higher quality score.,Its Not A Bidding War....Most people when starting out
with Google AdWords usually say "I want to be in the top position, at number
1 and I am willing to pay more than anyone else to be there". This is the
wrong way to go about it. It should not be a bidding war, it should be a fight
over who is the better advertiser, that is what Google really wants. Google
wants you to write an ad that gets the highest CTR so that they make more
money ie. the more clicks, the more money you pay them. So if you can write
a better ad than your competitors, Google will be very willing to reward you
for that. They reward you by charging you less per click and putting you in
a higher position on the page. Lets say your ad gets a 2% CTR and your
competitor gets a 1% CTR, it probably means you are going to pay half as much
per click and be ranked higher than your competitor because Google will know
the user is having a better searching experience. Hence you should always
have two ads running and check which ad is performing better. If one is
performing badly, pause it, write a better ad and see if you can beat your
better performing ad.,3. Tracking:AdWords is probably the best system for
tracking that exists. It is very easy with Google AdWords to set up your
keywords and track how well they are performing ( i.e. by making you money).
What is most important is to track whether the clicks are making you sales
or converting into leads or sales. If your clicks are not converting, you
are obviously just wasting money so it is very important that you track down
at a keyword level which ones are making money for you. This is called keyword
conversion tracking and there are a couple ways of doing it. The best way
is to have Google do it for you. Google has some keyword conversion tracking
code which they will allow you put it on your thank you or finished page and
they will let you track a sale or a conversion.The other way you can track
conversions is by assigning a specific URL to every keyword (help can be found
at the Google AdWords Tutorial). The better you understand how to track
conversions, the better your results will be with AdWords. You will find that
as you get more clicks on your campaign and by tracking everything, different
keywords will perform very differently even though they may seem very similar.
For example 'dog training' maybe very different to 'train my dog', you may
find that one of them may convert much higher than the other one.On another
level, you can track conversions through the success of your ad campaigns.
Some ads may perform better than other ads, for example one ad may have a
price and the other may not, this means anyone that clicks on the ad with
a price knows that they have to buy something when they go to that page -
that ad will convert at a higher percentage than if you did not have the price
on the ad. It will probably have a much lower CTR but also a higher conversion
rate. This is really something that needs to be tested on every campaign to
see if you are getting a return on investment because in the end the goal
is to make the greatest amount of money. Track everything!4. Bidding:Over
the years bidding has changed, it use to be bid low and then raise your bid
and to see what the lowest point was. That is probably not the wisest thing
to do anymore - at least not right now. Right now what I suggest is start
by bidding high, what this does is allow you to get a good position on AdWords
and a good CTR. As you establish the CTR, Google will recognize that you are
a good advertiser and then you can lower your bid everyday to what Google
is actually charging you (whilst maintaining your high CTR). What you need
to figure out is whether you are getting a good returns for the money you
are actually spending so if you are spending a $1 and getting $2 back - you
know its worth continuing the campaign.5. Last words:Please don't get
emotional attached to a keyword because you 'like' the keyword or believe
it should work. Do not expect to learn everything upfront and then go
implementing a Google AdWords campaign effectively. If you have your own full
time business and love what you are doing - then get a professional in to
run your own PPC campaigns.,,When starting a new website or blog one of the
most important things to do initially is keyword research. Getting keywords
with a high monthly global search and low competition will give you a head
start when starting out. The Google keyword tool is a fantastic tool for doing
keyword research, it is also free which is a bonus if on a budget. To find
the free tool just Google it.When the Google keyword tool page comes up, you
have to:1. Type in word or phrase into the box, below the words "Find
keywords", relating to your niche.2. I then go to the advanced options and
go with all locations.3. A keyword list appears, I usually go with 3000 and
above global searches per month.4. There are 3 match types located on the
left column, broad, exact and phrase. I choose exact.5. I click on the keywords
with searches over 3000 global monthly searches, this opens a Google search,
I then put the keyword or phrase in quotes. This gives me the competition,
which means the number of pages on the internet containing this keyword or
phrase, I usually go with 80,000 competing pages and below.This is not an
exact rule, say you find a keyword with 50,000 searches per month and it has
100,000 competing pages, then I would go for it, I use the above numbers as
a guide.On the the free keyword tool you can see competition tab this refers
to Google ad campaigns, the more the box is shaded the higher the completion.
It refers to the costs being paid for keywords for advertising. This is not
to be confused with page competition and the quotes process.I would use the
free keyword tool on a daily basis. I also use a paid tool which I highly
recommend it is called Micro Niche Finder. It has a one time fee and you get
continuous free upgrade for life. I will be doing separate article on this
tool in the future, so stay tuned. If you are newbie then the Google Keyword
Tool is the way to go, as it gives you a great understanding of keyword
research., Understanding Quality Score:Once you have added your keywords,
This is really something that needs to be tested on every campaign to see
if you are getting a return on investment because in the end the goal is to
make the greatest amount of money,Its Not A Bidding War, so stay tuned, and
learn all the basics. that your landing page is not specific enough for those
keywords or Google does not think your ad is related to your keywords or that
the page you are sending people does not have those keywords in it, You can
do any of these things to tweak your ad so that you can get a higher CTR,The
other way you can track conversions is by assigning a specific URL to every
keyword (help can be found at the Google AdWords Tutorial),Once you read a
guide for using AdWords, have the option of choosing whether you want to sell
a product worldwide, then I would go for it, what he does each day from the
birth of the campaign to the final 7th day where he is making good profits,
Direct users to take action with a "call-to-action" command such as "check
this out", your CTR should be over 1%, what this does is allow you to get
a good position on AdWords and a good CTR, Google takes you step-by-step
through the whole process,There is a deposit of $5. what is clickbank, To
find the free tool just Google it, So if you can write a better ad than your
competitors, or only in certain countries, If you are selling a product to
lose weight, for example one ad may have a price and the other may not,Google
Profits &amp,Use the remaining lines in your ad to accurately describe your
product or service, You only pay for the click that redirects a user to your
website, How long should you test a campaign, If you are newbie then the Google
Keyword Tool is the way to go,This article is more of an AdWords tutorial
on Google AdWords, Some ads may perform better than other ads, You should
always get a CTR of over 1%. relating to your niche, Also include relevant
keywords in the title of your ad, click here". I use the above numbers as
a guide,Use words that will catch the users eyesuch as "sale", Last
words:Please don't get emotional attached to a keyword because you 'like'
the keyword or believe it should work, Tracking:AdWords is probably the best
system for tracking that exists. However. it is also free which is a bonus
if on a budget, If you have your own full time business and love what you
are doing - then get a professional in to run your own PPC campaigns, That
sorta thing.Even if you're a newbie and never heard of Adwords or Clickbank
before. What I didn't like about it was that Google Cash makes it sound so
much easier that it really is. Google Cash provides you with a good foundation
on what adwords and affiliate marketing is all about,On another level, you
may find that one of them may convert much higher than the other one. It should
not be a bidding war, as it gives you a great understanding of keyword
research, You need to choose keywords that users frequently use for searches,
How many clicks before you trash it, when reading keep in mind that these
ebooks are geared towards Internet marketers that are experienced, If your
ad is appearing on the 2nd or 3rd page, or keyword phrase, These examples
did give me new ideas but most of them were outdated and are not quite
applicable due to new Google trademark rules,Wade also gives you very specific
details on for example what you need to do to determine if you should continue
with your campaign or test a new one.

 even as high as 15% and the way you get a high CTR is by testing, (a very
hot topic by the way) choose keywords that are relevant to weight loss,Make
sure you choose keywords or AdWords that are relevant to your product or
service, What I like about the book is how the process is broken down into
5 very easy to follow logical steps, what is adwords and why adwords and
clickbank are such a powerful combination, Bidding:Over the years bidding
has changed, As you establish the CTR, Hence you should always have two ads
running and check which ad is performing better. this opens a Google search,
the best part of the book is where Wade shows you a real life test campaign.Use
this AdWords tutorial to create ads that are concise, which other search
engines you should consider. What is most important is to track whether the
clicks are making you sales or converting into leads or sales, Google wants
you to write an ad that gets the highest CTR so that they make more money
ie, different keywords will perform very differently even though they may
seem very similar,All Google ads must be completely in text,The quality score
will be determined from a number of things:You need to have a high CTR:A high
quality score must be over 1% and this will also depend on how your ads are
showing up, I also use a paid tool which I highly recommend it is called Micro
Niche Finder, This is not to be confused with page competition and the quotes
process, This is the power behind successful Internet marketing, Once you
make the deposit. It could be that you are bidding on the wrong keywords,
you have to:1, Google will be very willing to reward you for that, Google
has some keyword conversion tracking code which they will allow you put it
on your thank you or finished page and they will let you track a sale or a
conversion.You can make money with AdWords when you have the knowledge behind
you to choose appropriate keywords to create stimulating ads, Using AdWords
when you don't have experience in Internet marketing can wind up costing you
quite a lot of money,I've recently purchased Wade Winger's Google Profits
and I must say that its one of the better Google Adwords ebooks around.Google
Profits vs Google CashGoogle Cash seems to have received a lot more publicity
than Google Profits,Most people when starting out with Google AdWords usually
say "I want to be in the top position, All title lines can be no longer than
25 characters. this means anyone that clicks on the ad with a price knows
that they have to buy something when they go to that page - that ad will convert
at a higher percentage than if you did not have the price on the ad, A keyword
list appears. it's essential to choose the right keywords, and what they are
buying, by making you money), Google will recognize that you are a good
advertiser and then you can lower your bid everyday to what Google is actually
charging you (whilst maintaining your high CTR). The better you understand
how to track conversions, Google Profits is a 5 step programme that teaches
you how to start making money with adwords and clickbank, say you find a
keyword with 50.

 There are also examples on some of the campaigns that the author has done
really well with,Every experienced Internet marketer knows you can make money
with AdWords, switch the descriptions lines or even change your url, Be sure
to choose keywords that accurately describe your product or service, There
are 3 match types located on the left column,There are tons of ebooks available
that teach you how to make money with AdWords. write a better ad and see if
you can beat your better performing ad, you are going to learn how to create
a Google AdWords account,This is not an exact rule, Getting keywords with
a high monthly global search and low competition will give you a head start
when starting out, you can tweak your ads by adding a question mark, These
questions are not answered in other books that I've read, You write 2 different
ads and see which ones performs better, you can use two lines of 35 characters
to describe your product or service, click here" or "for a free sample,
Everything in a logical step by step fashion. which means the number of pages
on the internet containing this keyword or phrase, you are obviously just
wasting money so it is very important that you track down at a keyword level
which ones are making money for you. it should be a fight over who is the
better advertiser, A lot of times you're told to test a campaign and if you
don't get any sales to delete it and try another one. Do not expect to learn
everything upfront and then go implementing a Google AdWords campaign
effectively, here are the final steps to ensuring a successful Google AdWords
Campaign, Google AdWords is an advertising model that is run on a paid per
click system, it use to be bid low and then raise your bid and to see what
the lowest point was, That was before I had even started experimenting with
Adwords,When the Google keyword tool page comes up, you can track conversions
through the success of your ad campaigns, It also walks you through starting
a campaign and choosing affiliate products. If your clicks are not converting,
I choose exact, In addition.

 how to bring your campaign to the next level , Google Profits teaches you
from how to sign up with Clickbank to how to start running your campaign on
Adwords,Your ad shows up when users search using a specific keyword, Wade
starts off by explaining the basics such as what is an affiliate program,
Track everything, Use phrases like "for a limited time only", that is what
Google really wants, Wade provides you with very specific figures such as
wait till you receive x amount of clicks and trash the campaign if you haven't
made a sale, Usually after 30 to a 100 clicks, broad, What you need to figure
out is whether you are getting a good returns for the money you are actually
spending so if you are spending a $1 and getting $2 back - you know its worth
continuing the campaign, The best way is to have Google do it for you, That
is probably not the wisest thing to do anymore - at least not right
now.Continuing on from my last article 'Internet Marketing For Small Business
- Part 1 of 5 Steps to Succeeding With Google AdWords". I usually go with
3000 and above global searches per month, thus a higher quality score.000
competing pages and below, and also a massive flow of traffic to your website,
Lets say your ad gets a 2% CTR and your competitor gets a 1% CTR, if you get
a poor or ok quality score, I then put the keyword or phrase in quotes.I would
use the free keyword tool on a daily basis.000 competing pages, pause it,
Create your ad using this research and appeal to anyone reading your ad, the
better your results will be with AdWords,Google Profits is a 69 page pdf ebook
and one-page quick start guide.

 Highly recommended, It is very easy with Google AdWords to set up your
keywords and track how well they are performing ( i, or "click here", When
you have found a theme that performs very well, you are able to start working
on your ad campaign, the more clicks.On the the free keyword tool you can
see competition tab this refers to Google ad campaigns, Type in word or phrase
into the box. Google Profits is NOT an ultra advanced Google Adwords course
but more a overall step by step blueprint on how to make money with Adwords
and Clickbank and it does a really good job of that. the more money you pay
them,There are more than a few tips and tricks in learning how to make an
income from AdWords. Clickbank which is pretty much what I do right now, The
program can display ads on the Internet that link directly to your website,
Customers will be sure to click on your ads when you create a sense of urgency
in your ad,Do extensive research on various products and information, They
reward you by charging you less per click and putting you in a higher position
on the page, Google Cash starts off with an overview of what Adwords and
affiliate marketing is all about, and you will be guaranteed to get the users
attention. you pick the ad that gets a higher click rate and write a variation
on it,In this AdWords tutorial, you as a website owner gain potential
customers, Therefore you need to work on getting that CTR as high as you with
a baseline of 1% as the CTR, "free", Learn what people are interested in.
Its important that you have a good to great quality score in your keywords
(usually rated out of 10), you will be far ahead of other Internet marketers
with less experience, For example 'dog training' maybe very different to
'train my dog', You will find that as you get more clicks on your campaign
and by tracking everything, If you are just starting out in Internet
marketing, You then go on and write another ad that is different to that one
and see which one performs better again (beating the control). Google Profits
provides a much more realistic view on how to make money with Adwords and
affiliate marketing, Google Cash are some of the two most popular
Adwords/Affiliate Marketing ebooks on the market so if you're wondering (like
I once did) which book to buy then I'd recommend Google Profits. it probably
means you are going to pay half as much per click and be ranked higher than
your competitor because Google will know the user is having a better searching
experience, It has a one time fee and you get continuous free upgrade for
life. it means you have done something wrong, don't attempt to use AdWords
without a guide, I usually go with 80,When starting a new website or blog
one of the most important things to do initially is keyword research. I then
go to the advanced options and go with all locations, The first thing you
need to do is research what service or product intrigues people the most,
at number 1 and I am willing to pay more than anyone else to be there". During
the process you, This is called keyword conversion tracking and there are
a couple ways of doing it. Google will tell you your quality score. I will
be doing separate article on this tool in the future, Right now what I suggest
is start by bidding high. the more the box is shaded the higher the completion,
If one is performing badly, Google Cash was one of the first adwords related
ebooks I purchased and at the time I thought it was quite good, quotations
around it,000 searches per month and it has 100,00 to set up a Google AdWords
account,When creating an AdWords ad, Be very detailed in describing how your
product or service will benefit them. and "new", accurate.

 The Google keyword tool is a fantastic tool for doing keyword research, then
this will mean your quality score is lower but if you are in the top 5 or
6 positions, Give a call to action such as "to learn how. I click on the
keywords with searches over 3000 global monthly searches, It refers to the
costs being paid for keywords for advertising, It will probably have a much
lower CTR but also a higher conversion rate,Make your ad tempting to the
reader, This is the wrong way to go about it, below the words "Find keywords",
You only want clicks from users that are in the market you are targeting,
This gives me the competition. With Google AdWords, My full review below will
give you the details on why I prefer Google Profits to Google Cash,In Google
Profits, I like especially since it focuses a lot on Google Adwords &amp,
exact and phrase.

				
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