Writing for Broadcast by dfhdhdhdhjr


									Writing for Broadcast

      Chapter 18
     Print/Broadcast Differences
   Print news is written       Broadcast news is
    for readers scanning a       written for listeners
    page with their eyes         and viewers tuning in
   Print stories can be         with their ears and
    reread                       eyes (for TV)
   Most people like            Broadcast words, once
    newspapers for their
    detailed information         spoken, are gone
   Prints stories are           forever
    written based on word       People like broadcast
    count and column             news for quick, up-to-
    inches                       date info
                                Broadcast stories are
                                 written for length of
                                 time: 30 sec., 2 min.,
      Print/Broadcast Similarities
   Although the writing styles for print and
    broadcast are different, the types of stories
    chosen are not
   The best stories for print and broadcast are also
    the best stories in print
   Reporting and newsgathering are similar too:
    identifying central point, finding the best story
    angle, doing background research, conducting
    interviews, identifying best quotes/soundbites,
    writing well, and adhering to journalistic
    principles of accuracy, fairness, balance, and
    Broadcast Writing Guidelines
   Adopt a conversational, informal and relaxed style
   Write short sentences that are to the point and limited to
    one idea per sentence
   Present information in an up-to-date format
   Use present-tense verbs
   Round off numbers and give them meaning
   Shorten long titles
   Never put an unfamiliar name first in a story
   Omit a person’s middle initial
   Place the description, age, job title, and other identification
    before a person’s name not after as done in print
   Leave out ages and addresses if they are not important to
    the story
   Place the attribution before what is said: “who said what”
   Avoid pronouns: may be unclear who you are referring to
         Broadcast Writing Tips
   Add phonetic spelling      Use a combination of
    to ensure proper            numerals and words
    pronunciation: Bow-         for large numbers
    fort, North Carolina;      Use words instead of
    Beuw-fort, South            abbreviations
    Carolina                   Spell out figures,
   Spell out numbers up        signs and symbols
    to and including           Use hyphens for
    eleven                      numbers and letters
   Use numerals for 12         to be read
    to 999                      individually: C-B-S
   Use “says” instead of      Avoid alliterations or
    “said” to sound more        tongue twisters
    current and now
    Pyramid vs. Inverted Pyramid
 The best broadcast leads are short:
  12 words or so
 Broadcast uses a pyramid style body
  of the story organization: complete
  story is written for time given, say
  30 seconds
 But like the inverted pyramid, the
  story often puts information in
  descending order of importance
    Scripting Broadcast Stories
 Broadcast story “scripts” have more
  narrow left and right margins and
  are double spaced for readability
 Corrections can be neatly made on

  script using block-style editing
 See script example on page 496

 Another example is on our website:

To top