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A Form of Advertising that's Recession Proof

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A Form of Advertising that's Recession Proof
So your advertising team has been spending a thousand dollars each year, but since recession
you're spending only two hundred dollars, why? Recession has destabilized the market so badly
that people are cutting costs everywhere. A major point to keep in mind is that recession might
have taken its toll, but no product is sold until it gets noticed; and it won't get noticed unless it's
marketed and advertised well.                                  Cutting costs will only see to it that
your advertisements suffer in                                  quality and frequency of viewing.

But then there's no alternative                              during times of recession other than
cutting costs, isn't it? And what                            if we tell you there is a form of
advertising that's recession                                 proof? We're talking about free
classified advertising that lets                             you advertise without paying even a
single penny. The internet has                               provided such a platform to every
businessman, whether big or                                  small, that they have an impetus to
take their business much higher. Free local classifieds is just one such platform that if exploited
well, can lead to a massive turnaround.

There's a trick involved in everything and same applies to classified advertising websites as well.
We'll tell you some secret tips to sell your product on a free classifieds Australia website:

• Offering what no one else can offer: The trick here is to basically present your item in such a
manner, that it becomes irresistible. Think of a situation that can touch the very nerve of a
person's soul and compel him to purchase the product.

For example, if you are offering a hotel deal, give the person an imagery of how his/her mom
used to make their bed just before going to sleep, and your hotel just does the same for them.
Play with them emotionally, and they'll be all yours. These nuances make a major difference on
free classified sites.

• Using the right tone: The tone of communication is quite important. Pay attention to how you
draft the product/service description while posting on local classifieds online. If you are selling
corporate goods, you can't be humorous in your description. Similarly, if you are selling toys,
mention such entertaining aspects of the game that will take the readers into a fun and enjoyable
world. They will eventually end up purchasing the product.

• Never hiding anything: If you hide anything which the buyer later discovers, you will lose all
your credibility and you won't get repeat orders from that person. Always remember, repeat
orders are vital because returning customers make 70% of a business. Be truthful, honest and in
case of any defects in the product, mention it upfront. Free online classifieds Australia also
offers a provision for ticking in the checkbox in case the goods are second hand or brand new.
You should keep in mind a simple advantage you can have over your competitors who place ads
in newspaper classifieds – you have a broader audience then them. This is because each
newspaper has its limited audience, but the internet is one global platform that has a lot more
users!
gosell australia

This Article has been written by Gosell Australia, which is an online local classified website in
Australia. It provides Free local classifieds and free online ads services in Australia.



Keyword: free online ads, Free local classifieds, online classifieds, free classified sites

				
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posted:9/3/2012
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Description: So your advertising team has been spending a thousand dollars each year, but since recession you're spending only two hundred dollars, why? Recession has destabilized the market so badly that people are cutting costs everywhere.