titan by jagviv

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									                       INTRODUCTION
•Titan Industries was established in 1984 as a joint venture
between the Tata Group and Tamil Nadu Industrial
Development Corporation (TIDCO).

•Founder of titan is XERXES DESAI.

•The CEO of titan is BHASKAR BHATT.

•The company set up its corporate office in Bengaluru
(Karnataka) and its watch manufacturing facility in Hosur
(Tamil Nadu).
•Titan is the largest watch company in India and the fifth
largest in the world.

•Titan manufactures over 100 million watches across 30
countries and cumulative.

•The company has manufactured more than a 100million
watches till date; and has a customer base of over
80 million.

•Titan is one of India's leading watch brands that brought
about a paradigm shift in the Indian watch market , offering
quartz technology with international styling.
CORE
PRODUCTS


    TITAN EYE+:EYE WEAR       TANISHQ:JEWELLERY




                          PRECISION ENGINEERING
  TITAN: WATCHES
                          DIVISION
                     MARKETING STRATEGY
•Segmentation done on the bases of:

  Lifestyle.

  Socio-Economic Group.

  Personality.

• Introduced various Sub Brands.

• Brand Extension.

• Innovation.
                SUB BRANDS ACCORDING TO
                    SEGMENTATION
• Fastrack                    Youth(22-30yrs)

• Dash                        Children

• Titan Steel                 Trendy urban
                              youth(25 to 35yrs)

• Raga                        Working Women

• Nebula                      Upper Class

• Sonata                      Semi Urban and
                              Rural class
PRODUCTION TARGET OF TITAN
    PRODUCT
•   Titan
•   Fastrack
•   Sonata
•   Xylys
•   Titan Edge
•   Titan Raga
•   Nebula
         ADVERTISING & PROMOTION
sonata
   • Jingle tune(Integral Part of BrandsFastrack
                        Dash              identity)
   • Celebrated milestone of 50 million watches by
   humming tune competition
   • Oversees Advertising by addressing social
                         Edge
 steel
       issues and Portraying personalities like Mother
                                         Raga

       Teresa,Mahatma Gandhi, Einstein
   • Titan Signet Programme
Nebula
                       Xylys
  PLACE

 Direct Dealers
 Time Zone & Non-traditional Outlets

 PRICE
Mass (Rs.350-600)
Popular (Rs.600-900)
Premium (Rs.900-1500)
Super-premium (Rs.1500-8000)
Connoisseur segments (above Rs.8000 to Rs.150000)
PROMOTION
 Aamir Khan as brand ambassador
 Mahendra Singh Dhoni for Sonata
 Rani Mukherjee for Raga
 Festival Offers
 Creative Advertising
ORGANISATIONAL CHART
                   FINANCIAL STRATEGY


• Year-over-year sales growth of 57.5% during the last
  quarter.

• The company has reported $795.4 million in sales
  over the past 12 months.

• The company is expected to report $1 billion in
  sales in the next fiscal year.
  FINANCIAL STATEMENT
Currency in
   Millions of Indian
   Rupees As of:        Mar 2008      Mar 2009       Mar 2010
TOTAL REVENUES           29,983.6       38,326.4       46,771.6
Cost of Goods Sold        21,512.5      28,054.0       34,680.0
GROSS PROFIT               8,471.0      10,272.4        12,091.6
OPERATING EXPENSES         5,818.5        7,765.2        8,313.4
OPERATING INCOME            2,652.5        2,507.2        3,778.2
EBT                         1,176.9         868.0         1,265.2
NET INCOME                  1,475.6        1,639.2
2,513.0
THANK
YOU

								
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