Pizza Hut Launches Hong Kongs First Mobile Ordering iPhone iPad .pdf by censhunay



Pizza Hut Launches Hong Kong’s First Mobile Ordering iPhone / iPad

With Pizza Hut’s new innovative iPhone / iPad app, Pizza Hut brings you exciting mobile/
online ordering with fresh quality ingredients and European inspired delicacies from pizzas,
pastas, salads, desserts and more! Perfect for sharing, fun and home meals, ensuring your
delivery orders arrive HOT and on-time.

(Hong Kong, 19/10/2010) Green Tomato Ltd. (GreenTomato), a leading mobile solutions consultancy,
developed Hong Kong’s first mobile ordering iPhone / iPad app for its client Pizza Hut. Customers in Hong
Kong can now place both delivery and takeaway orders directly via this application. Using the app, customers
can also access both the combo and a la carte menus of Pizza Hut.

Launched on Oct 14, Pizza Hut iPhone / iPad app aligns with its strategy to proactively expand its customer
base. Mobile ordering on iOS devices can also effectively increase the brand loyalty from the mobile-savvy
generation. Besides being an ordering platform, the app is linked to Pizza Hut’s Rewarding Treats Program
so that after each order transaction, members can immediately see their updated “Rewarding Treats” points
balance. More membership features will be added in future versions. Customers also get to enjoy great
mobile online discounts.

“Pizza Hut app plays a crucial role in our multiple-channel strategy,” says Richard Leong, Marketing Director
of Hong Kong & Macau Pizza Hut. “ We are experiencing an exciting new digital innovation to reach Pizza
Hut fans. As the competition in Hong Kong’s takeaway and delivery business gets more competitive, we want
to be innovative and step ahead on clever new mobile/online ordering using a more effective, engaging and
convenient approach to reach to our broad base of customers. In addition to placing orders by phone calls
and through our websites, iPhone and iPad users can better understand our wide menu and other exciting

Richard added, “The audience landscape is getting more and more dispersed. To better engage them, we
need to go where they go and hence we recognize now is the golden moment to extend our ordering services
to mobile. This also reinforces the statement made by Pizza Hut U.S. two months ago that mobile is to
account for 50% of future orders. It is going to revolutionize the way Hong Kong people order on mobile and

“Since this is the first mobile ordering iPhone / iPad app in the market, we needed to make some
breakthroughs in terms of design and technology. Localization is the key. While similar application in the
West focuses a lot on functionality such as customizing pizza from crust to size to toppings, we localize the
mode of ordering so that it now accommodates a variety of combo selection, which is very popular among
customers,” says May Cheng, Business Development Director of GreenTomato. “This also means that we
have to deploy a mechanism that handles constant data updates and full integration with Pizza Hut’s existing
backend ordering management system.”

Pizza Hut HK already reached the 6th place in Hong Kong's Apple App Store (and no. 1 in the Lifestyle
category) in less than 1 week, based solely on word of mouth promotion. Pizza Hut is now looking into the
opportunity offered by other mobile operating systems to extend their mobile ordering channels in the near

Pizza Hut iPhone app is compatible with iPhone, iPod touch and iPad requiring iOS 3.1 or later. The app can
be downloaded for free from Apple’s App Store by searching “Pizza Hut HK”, available at
                                                  – End –

Hong Kong & Macau Pizza Hut
Pizza Hut is the most established casual dining pizza restaurant, with a commitment to provide an affordable
yet appetizing menu, dining experience and services. Hong Kong and Macau Pizza Hut provides dine-in, take
out, and delivery service. At present, there are over 80 stores in Hong Kong and Macau. Pizza Hut has been
serving Hong Kong for almost 30 years. The first Pizza Hut restaurant opened in Hong Kong in 1981, and the
first delivery service began in 1992. In 1987, Jardine Matheson & Co. Ltd took over the Hong Kong Pizza Hut
franchise and has been operating the famous chain to this present day upholding “Customer Mania” as its
core corporate culture. To date, Pizza Hut is the largest pizza and pasta chain restaurant in Hong Kong, with
over 4,000 employees dedicated to over 80 stores in Hong Kong and Macau.

Green Tomato Ltd. (GreenTomato)
Established in 2003, GreenTomato is a leading mobile solutions consultancy and the creator of the award-
winning iPhone app, Hong Kong Movie. Headquartered in Hong Kong, the innovative and energetic team
focuses on the emerging Mobile Internet Market. GreenTomato helps corporate clients expand their presence
and user community on the mobile space through mobile platform solutions, mobile contents generation and
mobile application development projects (iPhone, Android, Blackberry, J2ME, Symbian, and Windows
Mobile). GreenTomato has launched over 150 WAP services serving more than 3 million subscribers and over
50 iPhone apps for its clients since 2009. Along with numerous international and local awards, GreenTomato
is a Red Herring Global 100 company, as well as the Best Rising Star recognized by Nokia Award 2005.

For further information, please contact:

Green Tomato Ltd
Ms. Jacqueline CHONG
Officer, Marketing Communications
Tel: +852.2866.0084
Mobile: +852.9423.5379

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