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					iPhone Apps Exposed




           Scott Paton
                                                       iPhone Apps Exposed

Table of Contents

Introduction .................................................................................................................................................. 4
iPhone Apps .................................................................................................................................................. 7
Travel Apps.................................................................................................................................................... 8
iPhone Health Apps..................................................................................................................................... 10
Self Development Apps ............................................................................................................................... 11
Hypnosis Apps ............................................................................................................................................. 14
Motivational Quotes Apps .......................................................................................................................... 15
Sports Apps ................................................................................................................................................. 16
Business Apps.............................................................................................................................................. 18
Social Networking Apps .............................................................................................................................. 21
Conclusion ................................................................................................................................................... 25




©2009 Scott Paton All Rights Reserved                                                                                                                 Page 2
                                    iPhone Apps Exposed

                                            Copyright Notice

Copyright © 2009 by Scott Paton. All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form
or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as
permitted under Section 107 or 108 of the 1976 United States Copyright Act.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in
preparing this book, they make no representations or warranties with respect to the accuracy or
completeness of the contents of this book and specifically disclaim any implied warranties of
merchantability or fitness for a particular purpose. No warranty may be created or extended by sales
representatives or written sales materials.

The advice and strategies contained herein may not be suitable for your situation. T he publisher is not
engaged in rendering professional services, and you should consult a professional where appropriate.
Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages,
including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services please contact our Customer Care
Department within the United States at (760) 760-230.




©2009 Scott Paton All Rights Reserved                                                             Page 3
                                     iPhone Apps Exposed

Introduction

From the Apple Conference call, April 22, 2009 5:00 pm EST

The iTune App Stores continues to be an unparallel success for developers and customers and now
offers over 35,000 applications compared to the 15,000 available as of our last conference call. We are
within hours of reaching our 1 billionth download, an astounding number given the number of – given
the short nine-month history of the App Store.

We believe the App Store is a key strategic differentiator of the iPhone and iPod Touch experience and
is more evidence of what we have always said, that software is a key ingredient for a great mobile
experience. We continue to believe that we are years ahead of competition and we are very excited
about the prospects of even more compelling apps as developers take advantage of the many new
features that will enabled by the iPhone OS 3.0 this summer.

Turning to the iPhone, we were extremely pleased to have sold almost 3.8 million handsets in the
March 2009 quarter, a 123% increase over the 1.7 million handsets sold in the year-ago quarter. We
continue to expand iPhone’s geographic reach during the quarter and are now selling this in 81
countries. Revenue recognized from iPhone handset sales, accessory sales, and carrier payments was
$1.52 billion compared to $378 million in the year-ago quarter, an increase of over 300%. The sales
value of iPhones sold during the quarter was over $2.2 billion.

On March 17th, we provided developers with a preview of iPhone OS 3.0 and began the developer
seeding process. The iPhone OS 3.0 release will include an updated software development kit with over
a 1,000 new developer APIs, enabling in-app purchases, peer-to-peer connections, app control of
accessories, and push notifications. The iPhone OS 3.0 release will also add over a 100 customer
features including cut, copy, and paste, spotlight search, landscape keyboard and view for all key iPhone
apps and MMS support.

Developers have responded very enthusiastically to the new SDK and we expect that customers will love
the many new features of iPhone OS 3.0 and the new apps that will be available. Because we announced
these specific new features and plan to provide iPhone customers to them as a free upgrade, we have
delayed the start of revenue recognition for all iPhones sold on or after March 17th announcement date
until the iPhone OS 3.0 software is released this summer.

End transcript.

This is BIG business, folks. And it is an ‘under-the-radar’ market that is missed by many Internet
marketers, speakers, authors and trainers. But not anymore...

So let’s start by taking a closer look at the iTunes Apps. What is all the fuss about?

It’s about Big Bucks for creative problem solvers.



©2009 Scott Paton All Rights Reserved                                                                Page 4
                                    iPhone Apps Exposed

Problem solvers like Ge Wang at Stanford University.

Ge Wang teaches computer music: how to make sounds from digits and turn them into melodies and
rhythm.

So when the iPhone came out — a portable computer with a built-in microphone (for voice calls), and a
graphic screen — a doctoral student with entrepreneurial experience suggested they start a company to
bring their research in digital audio to the masses.




Their Ocarina, a 99-cent application that turns the iPhone into a virtual flute, has become one of the
iPhone's best-selling apps — to the tune of nearly $800,000.

"We believe in the potential of interactive sound; we believe that everyone is inherently creative; and
we want to unlock that creativity in everyone," says Wang, 31. "We want to find new types of ways to
connect people, using the technology we have before us."

The iPhone apps — an array of fun, handy or just plain practical little programs — range from games and
simulated aquariums to subway maps and more. Many are free; others are priced from 99 cents to $10
and up. The iTune App Store — stocked with 15,000 titles — is on tap to move its 1 billionth application
any day now.

Most of the developers are small outfits such as Smule, the company that Wang and Jeff Smith started
to launch the Ocarina and several other apps.


©2009 Scott Paton All Rights Reserved                                                              Page 5
                                     iPhone Apps Exposed




"One of the biggest hurdles for game developers is getting published. But with the iPhone, you develop
it, and Apple starts sending you money," says Bill Trost, who created the No. 2 best-seller Koi Pond
(900,000 apps sold) with four friends. He raised $5.5 million from local investors and says his target was
to do $100,000 in the first six months.

Instead, Trost did $500,000. The sales target for the first year was $1.6 million, and Trost says that will
be exceeded, too.


©2009 Scott Paton All Rights Reserved                                                                 Page 6
                                    iPhone Apps Exposed

iPhone Apps

To find iPhone apps, go to iTunes, www.itunes.com, and download the iTunes program from Apple.
Install it and you are ready to go.

Click on the iTunes Store link on the left side bar. Then click on the Apps Store link under Music, Movies,
TV Shows in the top left box.




As you can see, there are a lot of different categories. The Games category is huge, as you would expect.
But others are interesting from a business perspective.

So let‘s look at a few in more depth.




©2009 Scott Paton All Rights Reserved                                                               Page 7
                                     iPhone Apps Exposed

Travel Apps

Travel is a massive business, regardless of the state of the economy. There are already over 900 iPhone
apps, with room for millions more...




Let’s take a closer look at one...




©2009 Scott Paton All Rights Reserved                                                            Page 8
                                    iPhone Apps Exposed

City Guides

For the amazing low price of $4.99, you too can have an insider‘s look at your favorite city.

This is probably one of the best uses for iPhone apps. Even people who live in Moscow would buy it.




Check out your city. Chances are it needs a city guide.




©2009 Scott Paton All Rights Reserved                                                           Page 9
                                    iPhone Apps Exposed

iPhone Health Apps

You see them all over the place. These fitness fanatics... running, jumping, Tai Chiing and who know
what else? Well, there are apps for them. So if you are into fitness and weight loss, make an app.




©2009 Scott Paton All Rights Reserved                                                           Page 10
                                   iPhone Apps Exposed

Self Development Apps

We have all heard of this book. Have a great book? Make an app for it. How many people carry around 7
Habits in their iPhone and paid $9.99 for it? A couple thousand? Easy money, honey.




You can show off samples of your work. Or get people to read your book thru their iPhone. As you will
see on the next page.




©2009 Scott Paton All Rights Reserved                                                          Page 11
                                    iPhone Apps Exposed

Here is what it would look like on your iPhone:




So if you are a writer, you have to look into the iPhone apps not just for complementary sales and more
exposure, but also for apps that will increase your productivity. Here are five to think about.

Dictionary.com
Duh. Every writer needs a good dictionary and thesaurus. This one, a freebie, serves up 275,000
definitions, 80,000 synonyms, and even spoken pronunciations. And despite the dot-com moniker,
there's no Internet connection required to use it.

NameShake
Need help coming up with a name for your child-prodigy dentist who moonlights as a screenwriting
bounty hunter? Give NameShake a shake. It contains more than 19,000 names, complete with
definitions, etymology, history, and even a pronunciation guide.


©2009 Scott Paton All Rights Reserved                                                          Page 12
                                     iPhone Apps Exposed

SAT Vocabulary Builder
Word power alone doesn't guarantee your success as a writer, but it certainly doesn't hurt. Though
designed with students in mind, Vocabulary Builder has tools that can help anyone learn big, fancy
words. More than 1,200 of them in fact.

Stanza
Good writers are good readers. Stanza is my favorite e-book app by far, as it can pull purchases from my
Fictionwise account and download both free and commercial titles from a variety of sources. Of course,
there's much to like about the Kindle app, too.

Voice Recorder
Whether for recording a brilliant idea for your next novel or just preserving the inspiration that struck in
the night, a voice-recording app is essential. This one's cheap, and it lets you easily organize your voice
notes.




©2009 Scott Paton All Rights Reserved                                                               Page 13
                                    iPhone Apps Exposed

Hypnosis Apps

The Law of Attraction comes to iPhones everywhere. Need a quick recharge? More focus? Get in touch
with your higher self?

Here is just one of many, plus I am sure all the NLP coaches out there can think up a ton of variations
that your marketplace will love to hear on their iPhone.




©2009 Scott Paton All Rights Reserved                                                             Page 14
                                    iPhone Apps Exposed

Motivational Quotes Apps

And if you just want to get your name out there, everyone loves quotes...




Notice what buyers of this app also bought...

Next we’ll check out the sports apps.




©2009 Scott Paton All Rights Reserved                                       Page 15
                                     iPhone Apps Exposed

Sports Apps

There are 120 Sports apps available in the iTunes store as of this writing. Golf is a very popular activity
and golfers love to show off their golf gadgets. Notice the release date on this one.




And I just had to show you this one on the next page. I am not a golfer, but even I think it is super cool!




©2009 Scott Paton All Rights Reserved                                                                Page 16
                                     iPhone Apps Exposed

The GolfCard covers over 21,000 golf courses worldwide. It uses satellite views to show you distances
and terrain. Then when you finish your round, you can sit back and analyze your your game in minute
detail.

A professional ALL-IN-ONE app for the casual and serious golfer. Includes scoring just like a real golf
card, range finder with satellite images, and statistics with a calculated handicap index.

Feb 21st

GolfCard is the #1 paid app in the sports category on the iTunes App Store as of February 21st, 2009.




GolfCard started out at over $30, and dropped twice. First to $20, then to its present $5.99 price.




©2009 Scott Paton All Rights Reserved                                                               Page 17
                                 iPhone Apps Exposed

Business Apps

What iPhone would be complete without Office?




Or at least a workable clone?




©2009 Scott Paton All Rights Reserved                  Page 18
                                    iPhone Apps Exposed

And I don’t know about you, but my typing iz terable. Yeeks! Heelp. Ahhh, just in time...




Glad we got THAT fixed up.

And of course, what business iPhone would be complete with out your very own...



©2009 Scott Paton All Rights Reserved                                                       Page 19
                                    iPhone Apps Exposed

To-Do List

Keep track of your lists, grocery, shopping, birthdays, chores or >gasp< work tasks.




Never forget to do something ever again – right!



©2009 Scott Paton All Rights Reserved                                                  Page 20
                                    iPhone Apps Exposed

Social Networking Apps

Social Networking is so huge it gets its own category in the iTunes Apps Store.




While e-mailing has revolutionised the way people communicate in terms of speed, certain sections are
nostalgic about hand-written letters that could be kept for long as evidence. The latter are slowly being
edged out.

Then came the search-engine Google. And, for social networking, Facebook.

Mombasa-based gospel musician, Marion Shako is on Facebook. From here she is able to communicate
with her fans. It is good for her music business.

The exploding growth of social networking sites like Facebook, MySpace, and YouTube is attracting
business professionals who use them to build online identity.

They are tapping into what the creative classes — musicians, artists and authors — have known for
years; that an online following can eventually grow into paying customers.



©2009 Scott Paton All Rights Reserved                                                            Page 21
                                     iPhone Apps Exposed


The challenge is how to leverage one’s presence on the Internet such that a personal website, blog, and
a page on a social networking site give a consistent message to reinforce a personal or business brand
image.

Such sites allow like-minded people to forge connections, not just at lunch, but across the country or
even overseas, leading to unprecedented opportunities for ambitious people to expand their list of
contacts, generate business leads or even develop a new career.

The numbers alone justify this argument. Facebook — the platform that allows people to share photos,
links or information has more than 200 million active users worldwide.

LinkedIn, a networking site that is more business oriented has 35 million users.

Gaining fast in popularity is Twitter, with about five million users who exchange information with their
network of friends in short bursts of no more than 140 characters.

Initially, it was largely the creative classes who saw that an online following could eventually grow into
paying customers.

For example, rock musicians who once spent years trying to land a record deal with a major label
created pages on the popular MySpace social networking site, bonded with online fans through free
downloads or other audience-participation efforts and sold songs to a loyal following.

Author Scott Kirsner recently studied this emerging business model for a book titled, Fans, Friends and
Followers: Building an Audience and a Creative Career in the Digital Age.

Musicians or authors who build an audience through social connections and an ongoing dialogue over
the Internet develop devoted fans who are even more likely to buy a product because they feel a
personal connection to that artist, he says.

Be patient

According to Jonah Berger, a marketing professor at Wharton, using social networking sites or a new
media endeavour such as blogging can be especially useful for workers looking to reshape their career
into a new profile.

“People will begin to see you in that role. By creating these links outside of your organisation, you can
change your meaning to others.”

And as big as Facebook has become, a new face is already threatening to overtake it...




©2009 Scott Paton All Rights Reserved                                                              Page 22
                                    iPhone Apps Exposed

Twitter

Twitter is all the rage and as you’d expect there are some iPhone apps just for you Twitterholics!




©2009 Scott Paton All Rights Reserved                                                                Page 23
                                    iPhone Apps Exposed

This cool app turns your iPhone into a memory stick. You can wirelessly transfer files to and from your
iPhone. Plus you can view the files on your iPhone.




©2009 Scott Paton All Rights Reserved                                                            Page 24
                                      iPhone Apps Exposed

Conclusion

There are now over 30,000 iPhone apps available from the App Store. Some are good, some are bad,
some are fun, and some are serious. Between them all, they’ve been downloaded over One Billion
times, but the individual sales tallies for each app vary wildly. Some are hugely popular, making their
developers small fortunes.

iShoot is the latest success story.

iShoot was downloaded over 16,000 times in just one day, earning Nicholas $33,000 or so in the space
of 24 hours. That’s after Apple had taken their 30 percent. To stay at the top, it’s estimated iShoot is
hitting 10,000 downloads a day, meaning Nicholas has likely earned more money in the last week than
most people will in five years.

There are some exciting times ahead for iPhone Apps.

The iPhone's 3.0 upgrade will also enable developers to sell subscriptions to their apps. So imagine,
someone downloading your app and then paying you every month afterwards...

Ka-ching!

Have an iPhone app you think might be the next 10,000 a day superstar in iTunes App Store? Let me
know and we’ll see if our iPhone Apps developers can’t make your dream App come true.




                 Send your comments and suggestions to Scott@iTunesUnleashed.com.

©2009 Scott Paton All Rights Reserved                                                             Page 25
                                     iPhone Apps Exposed

                     Scott Paton
                     Dean of Blogonomics and Podology

                     www.AskScottPaton.com – Internet Marketing podcast
                     www.FreeWeightLossPodcast.com – Weight Loss and the Mind Podcast

                  www.ExtremeCopy.com
                  www.ThePodcastBootcamp.com
                  www.NicheRockets.com
www.Twitter.com/scottpaton

Scott started building web sites in 1999 after a successful career teaching realtors how to use their
computers.

He was approached by the Internet Marketing Center to lead their Mentoring program. Within 6
months, he was one of the Mentor Managers. After Corey Rudl, IMC’s founder, passed away, he
travelled around the world, teaching Blogging and Podcasting from Sidney to London and from LA to NY.

He left IMC to focus on Podcasting and Copywriting.

Scott’s first copy project did over $150K in 7 days. Freaked out his client who went into hiding for 9
months as he dealt with all the issues that come up when a one man shop does $150K when he expects
to sell $5,000.

Scott has since gone on to multiple $100K launches. His latest (as of this writing),
www.PPCNinjaCourse.com, which did $80K in testing and $100K in 3 days when fully launched.

While there is always a waiting list, be sure to contact Scott for all your copy needs at
Scott@ExtremeCopy.com.

Scott also leads Podcast Bootcamps, www.ThePodcastBootcamp.com, where student come from all over
the world to start and launch their own podcasting shows. These hands on workshops are highly
successful as all participants leave with live Podcast shows and subscribers (it’s like Magic!).

You can check out his popular Podcast home study course at
www.ThePodcastBootcamp.com/homestudy .




©2009 Scott Paton All Rights Reserved                                                             Page 26

				
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