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					    Marketing and Sales

    career path                                                          CAREER OPTIONS


      Bridging           Initial   Entry-level       Advertising      Advertising        Internal and   Marketing         Marketing Advancement                Sales
    programme       appointment    positions in         and              and                external    executive,       management,    in top             representative,
     for higher        trainee/    a range of        marketing        marketing        communications marketing             brand/   management            sales manager
    level study     supervisory     marketing         assistant        assistant           positions,   manager,           product       and
                     position or      areas                                               integrated      brand          management, leadership
                       bridging                                                           marketing     manager,           market
                    programme                                                          communications,   market           research
                      for higher                                                         community/    researcher,
                     level study                                                        public affairs    direct
                                                                                        sponsorship,    marketer
                                                                                        publications,
                                                                                       eCommunications




                                                                                                                                            Southern
                                                                                                                                             Cross
                                                                                                                                           University
                                                                                         Bachelor         Bachelor of        Graduate
                                                                                                                                          Postgraduate
                                                                                         of Applied        Business          Diploma in
                                                                                                                                          Programmes
                                                                                       Communication       (Marketing        Marketing
                                                                                         Marketing           Major)           (LEVEL 7)     Doctor of
                                                                                       Communications       (LEVEL 7)                       Business
                                                                                        Specialisation                                    Administration
                                                      Diploma in New Zealand
                                                                                          (LEVEL 7)
                                                      Integrated   Diploma in                                                             MBA and MBA      Certificate of
                                                      Marketing    Business                                                                (Advanced)      Achievement
                                                    Communications  Marketing                                                                                in Sales
                                                                      Specialisation                                                         Master of
                                   Diploma in
                                                       (LEVEL 6)
                                                                                                                                           International   Management
                                                                        (LEVEL 6)                                                                             (LEVEL 4)
                                   Business*                                                                                                 Business
                                    Marketing
                     Certificate   Specialisation                                                                                                          Certificate of
                    in Business      (LEVEL 5)                                                                                                             Achievement
                      (LEVEL 3)                                                                                                                                  in
     Foundation                                                                                                                                            Representative
      Education                                                                                                                                               Selling
       Training                                                                                                                                               (LEVEL 3)
    Opportunities




                                              FOR ENTRY REQUIREMENTS REFER TO PROGRAMME DETAILS


                                                                   Possible paths to further study       *Pending approval




         Choose the right business programme
         For an overview of all business programmes delivered at MIT, the 2010 MIT Prospectus provides information on:
         • Accounting
         • Business Administration
         • Communication
         • Computing and Information Technology
         • Management
         • Marketing and Sales
         • Tourism and Travel.
         To receive a copy of the 2010 MIT Prospectus or for more detailed information on our business programmes,
         please call 0800 62 62 52, email info@manukau.ac.nz, or visit the Faculty of Business Office (see page 31).




4       MANUKAU INSTITUTE OF TECHNOLOGY

				
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