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Marketing with Festival and Event Management


									Marketing with Festival
and Event Management
Award: MSc
Study Mode: Full-Time

Why choose this course?
A career in marketing can take you into almost any sector of business,
and into workplaces all over the world. You’ll be able to make a vital
contribution to commercial success in both the private, and increasingly,
the public sector. This course is particularly oriented to those who wish to
combine the key principles and practice of Marketing with emphasis on the
management of festivals, events and conferences. The practical applications,
based on real business scenarios, will help equip you for a marketing career in
this fast-growing international industry.
You’ll benefit from our strong links within the marketing, festival and event industries
all over the world, with guest speakers, industry accreditation and, of course, the
opportunity to immerse yourself in marketing practice within one of the most famous
festival cities in the world.

Marketing requires a wide range of skills. You’ll learn to think analytically, and critically
examine the issues confronting the global business environment and the festival and
events industries. Brand management, research skills (both quantitative and qualitative
analysis) and presentation techniques will be developed alongside the ability to formulate
policies and plans, and deliver exciting business or cultural experiences.

Career Prospects
As Scotland’s Number One University for Graduate Employability (HESA 2008) and
Graduate Prospects (The Independent and The Times University Guides for 2009),
we can offer you a valuable head-start in your chosen career.
The scope of marketing employment opportunities is extremely wide. Most businesses
recognise the need for a marketing function, and positions constantly arise in a variety
of positions worldwide. You’ll be particularly well-equipped for marketing roles in the
festivals, events and conference industries. Your qualification could lead to a marketing
role in: brand management; event planning and organisation; market research; public
sector organisations.
What’s involved
Based over one year, the course will involve lectures, tutorials and independent study.

You will study:

Trimester 1
Principles and Practice of Marketing, International Conference Management, choice of Marketing Communications
or Consumer Behaviour.

Trimester 2
Strategic Brand Management, International Festival and Event Management, choice of: Direct and Digital Marketing
or Global Marketing.

Trimester 3
Research Methods, Dissertation.

Entrance Requirements
You will need an honours degree with a minimum of a lower second classification. Alternatively, a lower degree plus a
minimum of two years relevant work experience will be considered, or an HND with a minimum of five years relevant
work experience (an interview will be necessary).

                  For further information call 08452 60 60 40 or contact
                        Edinburgh Napier University is a registered Scottish Charity, Registration number SCO18373
                                  Leaflet content correct at time of print, but may be subject to change.            09.1

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