Sponsorship

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					Sponsorship
   Is Marketing ‘just Advertising’?
- Meeting unmet needs (Whatever they are!)

- Product, Price, Place, Promotional
  Decisions

- forever ongoing!

- How do we do this? We start by studying:
  people!                  Dr. KS 1/26/07
           Promotion
(activities to inform, persuade, and remind)



                      1.   Advertising
                      2.   Personal Selling
                      3.   Sales Promotion
                      4.   Public Relations
                      5.   Sponsorships
           PROMOTIONAL MIX
1.   Advertising: next slide: Include Endorsements
2.   Personal Sales: Sales presentations, sales meetings, sales
     training and incentive programs for intermediary
     salespeople, samples, and telemarketing. Face-to-face or via
     telephone.
3.   Sales Promotion: Coupons, sweepstakes, contests, product
     samples, rebates, tie-ins, trade shows, and exhibitions.
4.   PR: Newspaper and mag articles/reports, TV and radio
     presentations, charitable contributions, speeches, and
     seminars.
5.   Sponsorships: an organization makes a Donation ($, time,
     products) and in return for a positive association with a
     company or event.
        Defining Advertising

•   Paid
•   Public
•   Non-personal
•   ONE DIRECTIONAL form of
    communication of a persuasive message
    delivered by an identified sponsor; to its
    existing and potential customers.
•Banner
•Pay per Click
•Pay per Sale
•Floating
•Side Bar
     Endorsements
“ A person’s public
 expression of
 approval or
 support for a
 particular product
 or service.”
                Defining Sponsorships
• When an organization makes a
  Donation ($, time, products) and in
  return for a positive association with
  a company or event.


•   http://www.suite101.com/blog/ekennen/sponsorship_versus_advertising
                HUH?
• Sponsorships
• Advertising
• Endorsements
… they all sound the
  same to me?
         PROMOTION



Advertising      Sponsorship




Endorsement

				
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