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April 2009
A Sporting Future for London
April 2009
A Sporting Future for London
Greater London Authority
April 2009
Published by
Greater London Authority
City Hall
The Queen’s Walk
More London
London SE1 2AA
www.london.gov.uk
enquiries 020 7983 4100
minicom 020 7983 4458
ISBN 978-1-84781-251-3
Cover photograph: © GLA
Photographs © Sport England unless
otherwise stated.
Copies of this report are available
from www.london.gov.uk
Contents 3
Mayor’s Foreword 5
Foreword by Kate Hoey 7
1 Introduction 9
2 The current picture 11
3 Delivering the Mayor’s
commitment 17
4 London’s legacy goals 19
Appendix A 39
Endnotes 41
4 A Sporting Future for London
Mayor’s Foreword 5
Now that the spectacular Beijing
Olympics are fading in the collective
memory like a firework on closing
night, the eyes of the world turn to
London as we prepare for the
2012 Games.
One of the main reasons we were
awarded the Games was that we
made a firm commitment to use them work together – the 33 boroughs,
to transform the sporting landscape – Sport England, the national governing
providing a lasting legacy of engaging bodies of sport, and all those groups
people in sport and providing the and organisations already doing
infrastructure and support necessary wonderful things in our communities.
for them to enjoy it.
With a co-ordinated effort from all
There are now just over three years of us our goals can be realised, and
remaining until 2012, and this a genuine legacy can be assured that
document outlines how we intend will last long after the Games have
to achieve this. We will be doing drawn to a close, securing London in
so because sport for sports sake its position as the true home of sport.
should be celebrated. But we will
also be doing so because of the
huge benefits that it brings to our
community. Sport can act as a great
leveller – allowing people from all Boris Johnson
backgrounds to come together and Mayor of London
join in positive activity. It can help
our young people stay healthy, and
it can help tackle issues such as
obesity, academic underachievement,
and crime.
I am personally committed to making
sport and physical activity accessible
to all, and this is a rallying call for all
those involved with their delivery to
6 A Sporting Future for London
Foreword by Kate Hoey 7
Throughout my long involvement bring about a sustained increase
in sport in London, I have been in participation in sport and
humbled by the dedication, physical activity.
innovation and enthusiasm of the
people at the grass-roots – those The reality is that, despite all that
who go far beyond the call of duty; has gone before, we face huge
giving up many hours of their challenges of rising obesity and
time to provide opportunities for falling participation. Our objective
participation to people of all ages. must be to find new ways to engage
With this document, we are seeking people of all ages, and to empower
to highlight some of this good work our communities and clubs, acting as
and to set us on a path that will a catalyst for genuine change. This
allow these people to do what they plan provides a foundation on which
do best, bringing the great joy of we all can build.
sport and physical activity to every
single Londoner. The new London Community Sports
Board will provide a strategic forum to
From day one, the Mayor pledged be the driving force. The key people
to provide new investment for grass- from the public, private, voluntary
roots sport in London and now he is and charitable sectors will ensure that
delivering on that pledge. At least the proposals are delivered. It will also
£30 million will be invested into be a focal point for sport in London
London over the next three years. As and an independent-minded forum
Commissioner for Sport, I recognise with the best interests of Londoners
that this commitment is unique – not at its heart. With this in place; with
just in terms of the investment, but the Mayor’s investment; and while
also in terms of the high priority that sport speaks with one clear voice, I
he has given to grass-roots sport. am confident that when the curtain
comes down on 2012, every Londoner
This document has been supported will feel that they have gained
by every key stakeholder. For something worthwhile.
perhaps the first time, everyone
is pulling in the same direction,
determined to grasp the unique
opportunity afforded by the 2012 Kate Hoey
Olympic and Paralympic Games. Commissioner for Sport
We believe that we can do what
no other Olympic City has ever done:
8 A Sporting Future for London
1 Introduction 9
1. Why we are publishing ring-fence £15.5 million over
this document the next three years for investment
London’s successful bid to host the in programmes associated with
2012 Olympic and Paralympic Games this plan.
was in no small part based around a
commitment to using the Games to To maximise the benefits associated
transform the sporting landscape of with this investment recipients
this country. will be required to provide match
funding. This means that we will
It was hoped that the Games would deliver more than £30 million of
be used as a catalyst to drive up investment into grass roots sport and
participation across the country and physical activity in London.
help to tackle issues such as obesity,
ill health and crime. 4. Strengthening the link
between sport and physical
There are now just over three years activity
remaining until the Games start. With This plan is about increasing
this document, the Mayor of London participation in sport and physical
is seeking to play his part in ensuring activity.
that the commitment is fulfilled.
Whilst there are definitions of what
2. Aim each of these mean, on the ground
To deliver a grass-roots sporting the division is far more blurred.
legacy for Londoners from the 2012
Olympic and Paralympic Games by: We recognise that for many people,
• securing a sustained increase in particularly older people, physical
participation in sport and physical activity is an easier and more
activity amongst Londoners appropriate avenue. Initiatives such
• using sport to assist in tackling as the Green Gym programme1,
social problems including ill health, which encourages outdoor activity,
crime, academic underachievement are hugely valuable in terms of
and lack of community cohesion. improving health, building self-
confidence and, in some cases,
3. The Mayor’s investment in providing a pathway into sport.
grass-roots sport and physical
activity The nationwide NHS programme,
In January 2009, the Mayor directed ‘Change for Life’2, which focuses
the London Development Agency to on getting more people active is
10 A Sporting Future for London
supported by the GLA and by This document is a call to work in
Sport England. partnership and to give added impetus
to ongoing work.
The NHS has also produced a
promoting activity toolkit aimed at It is clear from consultation that there
increasing levels of physical activity.3 is a need for greater co-ordination
and collaboration across London.
NHS London is currently developing A new strategic forum, the London
a health legacy plan aimed at Community Sports Board, will be
increasing levels of physical activity established by the Mayor to improve
amongst Londoners. Throughout co-ordination of ongoing activity,
the consultation process, we have drive delivery and monitor progress
worked closely with NHS London towards meeting the legacy goals
to ensure that our approaches are set out in section four. This will by
complementary. This will continue as chaired by the Mayor’s Commissioner
we move forward towards 2012. for Sport and will have representation
from local authorities, Sport England
5. Moving forward in (in the form of a Ministerial nominee)
partnership and other key stakeholders. Further
There is much good work going on details are set out in section three.
already in London. Local Authorities,
Sport England, UK Sport, the There is likely to be a flurry of activity
LDA, the BOA, the five Pro-Active between now and 2012 at a national
Partnerships4, the Youth Sport Trust, and local level, with new initiatives
the national governing bodies of being developed and launched. More
sport, voluntary groups and a number widely, the landscape in the lead up to
of other organisations all have plans 2012 is likely to change considerably.
affecting grass roots sport in London. We will be flexible in our approach
and regularly review and update what
Primary Care Trusts are also growing we do to reflect the changing picture
more aware of the value of investing across the UK and London.
in sport and physical activity as a
means of ‘preventative medicine’.
The Mayor has already initiated
discussions aimed at developing the
role of PCTs in this area.
2 The current picture 11
1. Ongoing work badminton, judo, table tennis and
volleyball by 2012
Department for Culture, Media • the second National School Sports
and Sport (DCMS) Week and the fourth School
The DCMS document ‘Before, during Games, to be held in summer
and after: making the most of the 2009; and
London 2012 Games’5 sets out key • ‘International Inspiration’ – a global
objectives for London 2012 partners: programme aiming to get more
• making the UK a world-leading children participating in sport.
sporting nation
• transforming the heart of Local Authorities
east London London’s local authorities fund and
• inspiring a generation of deliver more sport than all the other
young people ‘sporting’ agencies put together.
• making the Olympic Park a They have increased their spending
blueprint for sustainable living; and on sport and recreation from £836
• demonstrating the UK as a creative, million in 2006/07 to £93 million in
inclusive and welcoming place to 2008/09. In addition, they invest
live in, to visit and for business. huge sums on the renovation and
development of facilities.
In January 2009, the DCMS
published its ‘London 2012 Olympic
and Paralympic Games Annual
Report’. In respect of sport, key
progress areas included:
• the DCMS Free Swimming
Programme for the over 60s
and under 16s, to commence in
April 2009
• national governing bodies Whole
Sport Plans to be implemented
from April 2009 using Sport
England funding
• the Premier League 4 Sport
scheme, involving the 20 Premier
League clubs, that will begin work
to get 25,000 more children and
young people participating in
12 A Sporting Future for London
Amongst other things, London Voluntary and Charitable sectors
boroughs are the primary funders The many voluntary sports clubs,
of the annual London Youth Games coaches and other community
where 20,000 boys and girls represent organisations already deliver huge
every borough in thirty sports. sporting opportunities to Londoners
at little or no cost to the public purse,
London Councils is also a primary either independently or in partnership
funder for the London Sports Forum with local authorities on whose
for Disabled People. facilities they play.
Local authorities are investing a Clubs are the delivery arm of the
large amount of their own budgets governing bodies of sport and work
in delivering the government’s Free together in London through the
Swimming Programme. London Federation of Sport and
Recreation and organisations such as
Thirteen boroughs have signed up to London Community Sports Network
NI 87, on adult participation in sport and London Active Communities.
and active recreation; an additional
two boroughs having signed up to There are also many independent
local targets. charities, such as Greenhouse, that
draw resources into grass roots sport
and deliver invaluable programmes
that increase participation and
provide sport-based interventions
both locally and Londonwide.
The Private Sector and
Sponsorship
Despite the recession many private
sector companies continue to support
grass-roots sport, both financially
and with services in kind. Many of
them have been consulted in relation
to this document and the Mayor
is looking forward to seeing their
continued engagement as we move
towards 2012.
13
Sport England to 2012-13. This will be achieved
In June 2008, Sport England through activities identified in their
published its 2008-2011 strategy. ‘Whole Sport Plans’, which have
This set out an overarching aim to been agreed with Sport England
build the foundations of sporting and became operational from April
success through ‘the creation of 2009. Sport England has also set
a world leading community sport aside around £55 million per annum
system in England’. The key outcomes for other funding activities including
were identified as: facilities, small grants, innovation and
• Excel: developing and accelerating some ‘themed rounds’.
talent
• Sustain: tackling the drop off We estimate that the national target
in sport of one million people doing more
• Grow: increasing participation sport by 2012 means around 150,000
people in London.
As part of its strategy, Sport England
is committed to delivering: Youth Sports Trust
• one million people doing more The Youth Sports Trust (YST) and
sport by 2012-13 Sport England are responsible for
• a reduction in post-16 drop off in a delivering the ‘Five Hour Offer’ to
least five sports by 2012-2013 all school pupils in England. The
• a quantifiable increase in five hours is made up of two hours
satisfaction (measure to be each week of sport and physical
determined) activity within curriculum time and a
• a major contribution to the delivery further three hours per week outside
of the Five Hour Offer engaging school hours.
more 5-19 year olds in sport.
Sport England works very closely
Each year £120 million has been with the YST to deliver the ‘out of
allocated to national governing curriculum’ elements of the Five
bodies to deliver these outcomes up Hour Offer.
14 A Sporting Future for London
With the School Sports Partnerships time that might otherwise be used to
and Sport England the YST has play sport.
identified five key themes to help
deliver a sporting legacy from 2012. 3. Participation rates in London
They are: There is a wide variation in levels
• coaching of participation across London (see
• competition participation map below). Overall,
• school/club links adult participation in sport and active
• young people leading the way; and recreation is at 20.2 per cent8, whilst
• innovation in delivery. participation in sport alone is 16.6 per
cent. Almost half of the population
Many of the goals and objectives set is classified as being ‘inactive’ (less
out in this plan are closely aligned than 30 minutes moderate intensity
with these five themes and the GLA exercise in the last 4 weeks). In a
will look to add value to the work national context, the London region
already being done by the YST and has the second lowest levels of
Sport England. participation of any region.
2. The London context 4. Overweight and obesity
London has many characteristics that In London, 20.8 per cent of 10-11
make it challenging for the delivery of year olds in London are obese. The
grass roots sport and physical activity: concentration of prevalence is in
• Social: a high population density the inner London and east London
and an extremely diverse range of boroughs.
citizens and communities
• Economic: areas of wealth Forty two per cent of men and 26
alongside areas of deprivation per cent of women in London are
• Political: an elected Mayor and overweight, whilst 17 per cent of men
a London Assembly, 32 local and 20 per cent of women are obese.
authorities and the Corporation Similar inequalities between London
of London who work together on boroughs also exist.9
matters of common interest via
London Councils. The Mayor is currently developing a
Health Inequalities Strategy aimed at
In terms of the impact on time for tackling these issues. The proposals
sport, the population is significantly set out in this strategy will help to
transient and commuting consumes shape the Mayor’s investment in grass
roots sport and physical activity.
Enfield
Barnet
Waltham
Harrow Forest
Haringey
Redbridge
Havering
Hillingdon
Brent Islington Hackney
Camden Barking and
Dagenham
Newham
Tower
Ealing City of Hamlets
Westminster London
a
a
Southwark
ns he
Ha nd F
n
ing ls
mm ul
to ea
Greenwich
ers ham
Ke nd C mith
Hounslow Bexley
Lambeth
Wandsworth
Richmond Lewisham
upon
Thames
Legend
Merton
Kingston Regions
© Crown copyright. All rights reserved Sport England 100033111 2009.
upon
Thames County Sport Partnerships (CSP)
Bromley Local Authority (LA)
Sutton Croydon APS2 KPI1 - Participation
Quantile classification
13.3% - 19.4% (low)
boroughs (Sport England Active People survey 2007/08):10
19.5% - 21.7% (low-m iddle)
21.8% - 23.8% (m iddle -high)
23.9% - 30.9% (high)
Participation rates in sport and active recreation across London’s
15
16 A Sporting Future for London
3 Delivering the 17
Mayor’s commitment
1. A new strategic forum 2. Key delivery partners
for London The GLA is a strategic body, not a
A new forum, the London Community frontline delivery agency. Equally, there
Sports Board, will supersede Sport is no plan to expend valuable resources
England’s London Sports Board. The on establishing any new delivery bodies
Mayor’s Commissioner for Sport will to implement the Mayor’s ambitions for
act as chair. grass roots sport.
Its key roles will be: With this in mind, the next stage will
• collaborating with key delivery be the appointment of key delivery
partners on the development of partners, with a proven track record
action plans for delivery and an understanding of the sector,
• monitoring progress on the which will be tasked with:
implementation of these plans • delivering programmes associated
• supporting the delivery of with the principles set out in this
stakeholders’ existing aims and document
objectives • supporting existing networks and
• identifying further ways to align building new ones to ensure better,
policies, activities and resources more co-ordinated provision of
• providing advice to the Mayor to grass roots sport in London.
shape policy and decision making
at national 2012 forums (eg Selected partners will work with the
the Olympic Board and the new GLA Sports Unit and the London
National Sport Legacy Board) Community Sports Board to develop
• advising the Mayor about GLA detailed action plans and timescales,
policies and future sporting setting out exactly how and when
priorities for London. the Mayor’s investment in grass roots
sport will be delivered.
Membership of the board will be
confirmed by 31 May 2009. Delivery partners will report directly
to the London Community Sports
The Mayor’s Commissioner for Sport Board and will be required to ensure
will convene the first meeting in June ongoing monitoring and evaluation of
2009. Its first task will be to finalise the tasks they are to undertake.
recommendations to the Mayor on the
arrangements for the appointment of
key delivery partners.
18 A Sporting Future for London
3. New Media deliver information on opportunities
Key to the delivery process is ensuring for participation in sporting and
that information is disseminated as cultural activities to people of all ages.
effectively as possible to specific
target groups. In recognition of this, The GLA will actively promote the
the GLA is exploring a number of Department of Health’s physical
possible means of using new media activity toolkit as a means of
to engage with Londoners and disseminating information about
encourage participation. physical activity.
The Mayor has given his support to The Mayor recognises the huge
the Active London web portal being potential of social media outlets for
developed by the five Pro-Active disseminating targeted information
Partnerships. This will provide a to specific groups of people and for
comprehensive database of sports building participation networks. Sport
clubs and facilities in London. England is engaged in discussions
with Facebook on this issue. The GLA
The Mayor is also in discussions will support Sport England in the
regarding the roll out across London of development of this partnership and
the PLINGS programme11, which has will look to add value where possible.
been contracted by the Department
for Children, Schools and Families to
4 London’s legacy goals 19
The Mayor has four key goals,
which underpin his commitment to
increasing participation in sport and
physical activity:
GOAL ONE GOAL TWO GOAL THREE GOAL FOUR
Get more Transform Build capacity Maximise the
people active the sporting and skills benefits of
infrastructure sport to our
society
With a co-ordinated effort from The GLA is not a front-line provider
all London’s sporting and physical of sport and physical activity.
activity stakeholders, these goals However, the Mayor is committed
can be realised and a genuine to adding value to ongoing work,
sporting legacy for London co-ordinating activity, helping
established. fill gaps in provision and taking a
strategic lead on Londonwide issues
affecting sport and physical activity.
20 A Sporting Future for London
GOAL ONE
Get more people active
In support of achieving this goal, the beyond public health. The involvement
Mayor will: of young people in structured sporting
activity can build self-discipline, self-
1.1 tackle inactivity respect and self-confidence13.
1.2 tackle inequality of access to The Mayor intends that £15.5
sport and physical activity million he is making available will be
particularly targeted to help currently
1.3 take steps to generate increased inactive people get active. Where
participation from the staging of appropriate, therefore, programmes to
major events receive funding from the GLA will be
required to attract a pre-determined
1.4 support local initiatives and percentage of previously inactive
innovative approaches to people. The exact percentage will be
increasing participation determined according to the potential
of the particular programme, but it
1.5 support national campaigns to will be a minimum of five per cent.
increase participation.
The Mayor will use his influence
1.1 Tackling inactivity to lobby other funding bodies to
Nearly 50 per cent of Londoners incorporate this principle into their
are currently defined as ‘inactive’. own funding requirements. The
NHS London puts the cost of this London Marathon Trust, for example,
inactivity at £105 million per year12. has already agreed to incorporate it in
Furthermore, the positive societal relation to its future funding strategy.
impact of sporting activity extends far
The GLA will also work with national
governing bodies of sport to help
deliver the London element of
their Whole Sport Plans – again
on condition that they agree to
incorporate the ‘inactive people’
requirement into their work.
The GLA will work with national
governing bodies, which, like British
Judo have identified London as a key
strategic priority.
21
So far, a number of other sports have British Judo
expressed a desire to work with us, In their Whole Sport Plan, British Judo has identified
including boxing, athletics, rowing, increasing participation in London as a key strategic priority.
basketball, rugby, table tennis and With only 37 clubs and 1,000 licence holders, they recognise
gymnastics. that there is huge scope for growing the sport here.
Judo is better suited to inner cities than many other sports,
The Mayor’s transport strategy,
due to the variety of spaces that can be used as a dojo. It is
which seeks to encourage walking
a relatively inexpensive sport to play and judo clubs often
and cycling, will also play a key role
subsidise the mat fees for people unable to afford them.
in encouraging inactive people to
take the first step towards a healthier, British Judo has targeted London as an expansion area. With
more active lifestyle. this in mind, a full time London development manager has
recently been appointed. British Judo has a fully developed
1.2 Tackling inequality London strategy and is working with a number of London
The Mayor is committed to ensuring boroughs to improve coverage and develop clear pathways to
that every Londoner has an equal keep people active and allow them to progress.
opportunity to participate in sport
and physical activity and this
commitment will form a key element
of his equality framework for London, There are a number of programmes
‘Equal Life Chances for All’. that are addressing the issue of
participation amongst some of these
Currently, some people within certain groups, such as Street Athletics14.
groups feel excluded from sporting Across this programme in 2008, 74
activities and/or have particularly per cent of participants were from
low rates of participation in London. BME groups.
They include those in lower socio-
economic groups, young women It is expected that all organisations
aged 14 to 24; older people, black that the Mayor works with show
and minority ethnic people, disabled what steps they are taking to ensure
people, lesbian, gay, bisexual and equality of access and opportunity.
trans people.
As a priority, the London Community
Sports Board will establish a target
for increasing participation amongst
disabled people in London. This will
take into consideration the guidelines
set out in ‘Inclusive and Active’15
22 A Sporting Future for London
AHOY Centre, Greenwich, an Inclusive The London 2012 Equality and
Sports Provider. Diversity Forum has been established
At AHOY, they use the medium of sailing to break as the primary vehicle through which
down barriers and bring people together from many the Olympic bodies and stakeholder
different walks of life. Through the activities and organisations will work jointly to
courses at AHOY, they teach people not only how to support, champion and monitor the
sail or row but also about helping others, so that they progress that is being made on the
can then go on to teach and help others. delivery of national and regional
equality commitments and objectives
Their primary objective is working with disadvantaged for the Games. The Mayor will use
young people and disabled people. However, the this use this forum to promote
centre caters for the needs of people from all equal access to sport and encourage
backgrounds. increased physical activity.
The centre believes that disabled people and non- 1.3 Increasing participation
disabled people should be actively encouraged to through major events
interact and be treated as peers in participation, Over the next decade, an
leadership and volunteering roles. unprecedented number of international
sporting events are coming to the UK
The centre is a recognised Royal Yachting Association – many of them to London (see the
(RYA) teaching establishment and ‘Sailability’ Centre ‘Decade of sport’ chart below).
and provides professional training towards recognised
qualifications. The AHOY centre offers its disabled and Working with Visit London, the
non-disabled volunteer members the opportunity to relevant national governing bodies of
train for a career in water sports and to compete in sport and other relevant stakeholders,
sailing and boating events. the Mayor will look at ways to ensure
that the organisers of any events to
be hosted in London can demonstrate
a co-ordinated strategy for using
Initiatives that look to remove barriers events to generate a sustained
and actively engage and motivate increase in participation in sport
particularly hard to reach groups will – again, with a particular focus on
also be welcomed. The Panathlon inactive people.
Challenge, which focuses only on the
most profoundly disabled children
and young people in special schools,
is an example of this.
23
‘Decade of Sport’ – events to be staged in England; or being bid
for by England:
2009 2013
Twenty/20 World Cup Beach Volleyball World Championships
The Ashes Basketball European Championships
ATP World Tour
2014
World Gymnastics Championships Tour de France ‘Grand Depart’
Triathlon World Championships Hockey World Cup
FINA Swimming 10k/5k event BMX World Cup
Modern Pentathlon World
Championships 2015
Rugby Union World Cup
2010 Women’s Football World Cup
Table Tennis (English Open)
ABA Boxing World Championships
2011
2016-2019
Badminton World Championships
Table Tennis World Cup (2016)
Champions League Final
Solheim Cup (2017)
Olympic and Paralympic test events
Football World Cup (2018)
2012 Youth Olympic Games (2018)
Olympic & Paralympic Games
Cricket World Cup (2019)
Olympics test events
The Ashes (2019)
NBA ‘All Star’ event
Track Cycling World Cup test event
24 A Sporting Future for London
1.4 Supporting local initiatives and Londonwide panels will assess
and innovative approaches applications and decide on awards.
The excitement and activity generated
in the build-up to 2012 should produce In recognition of the diverse
new and creative ideas for getting interests of Londoners, the Mayor
more people involved in sport and will consider joining others in
physical activity. funding alternative and less
traditional sporting activities, such as
Sport England has established an dance, skateboarding and BMX.
innovation fund to identify and pilot
such new ideas in community sport. The GLA has in recent years been at
the forefront of engaging people of all
In addition to the £15.5 million ages in dance, through the Big Dance
being made available by the Mayor event. In consultation with a number of
over the next three years, there is partners including the Women’s Sport
already £430,000 per annum ring- and Fitness Foundation, we will look to
fenced by the London Development build long-term programmes in schools
Agency for distribution in small and workplaces around the current Big
grants to grass-roots initiatives aimed Dance structures, as well as helping to
at increasing participation in sport develop other ongoing programmes
and physical activity. Cross-borough
Dare2Dance
Dare2Dance is an example of a project which aims to increase participation in physical activity
through the medium of Street Dance using Hip Hop Dance Techniques. It is led by Pro-Active
Central, North and South and Independance in collaboration with a number of other partners from
the public, private and voluntary sector.
This project aims to attract young women through a medium that they can engage with. Hip hop
is a dance form that has become the voice of young people, breaking down racial, ethnic, gender,
class, language and regional barriers.
In terms of other physical activity, dance also continues to reach out to girls and young women
many of whom enjoy the more creative physical activity that dance offers.
The project is made up of several strands including a competition, a participation programme
and training.
25
1.5 Supporting national With this in mind, we will continue
campaigns to work with the government,
Campaigns using the theme of the Sport England, LOCOG and key
Olympic and Paralympic Games will stakeholders in London to ensure
be a major factor in inspiring people, there is a joined up and agreed
particularly young people, to take approach to these issues.
part in sport. Work is ongoing at a
national level on such campaigns
and the Mayor will play his part
in ensuring they are successful in
London by drawing on relevant
expertise from within the GLA.
26 A Sporting Future for London
GOAL TWO
Transform the sporting infrastructure
In support of achieving this goal, the Mayor will seek to protect the best
Mayor will: interests of all Londoners.
2.1 work to secure maximum access for He will work towards ensuring that the
Londoners to the Olympic Park and aim of 90 per cent community usage
training facilities beyond 2012; of the park facilities once the Games
have passed is met; and pushing to
2.2 initiate a Londonwide facilities make sure that aspiring elite athletes
strategy; from London have the best possible
access to the park facilities, to all
2.3 invest in community sports Games training facilities in London
facilities; and to any additional resources and
expertise that is to be housed on the
2.4 explore ways to ensure more Olympic Park.
effective usage of existing facilities;
2.2 A Londonwide facilities
2.5 encourage use of London’s parks strategy
as sporting facilities; As a priority, the Mayor will initiate a
facilities strategy for London.
2.6 play an active role in the
protection of playing fields and This will build upon the work already
other existing facilities. being done by Sport England with
a number of London boroughs who
2.1 The Olympic Park and are developing a robust needs and
training facilities evidence base for the strategic
The London Development Agency has planning for community sport. The
launched the Olympic Park Legacy report produced by the London
master-planning process, to develop Assembly Economic Development,
plans for the transformation of the Culture, Sport and Tourism Committee
park site after the Games and its on the provision of swimming pools
relationship with the surrounding and diving facilities16 (in conjunction
areas. A base plan for the Legacy with London Swimming) will also be
Master Plan was published in March considered. The Mayor will encourage
2009 for public consultation. all authorities that have yet to
undertake a needs and evidence
Through his influence with the new based approach to planning for
Olympic Park Legacy company and community sport to do so by the end
his role on the Olympic Board, the of 2012.
27
© 2012
An assessment of the gaps in new facilities or refurbish existing
provision will allow a co-ordinated facilities. The focus will principally
approach to investment for the be on small, community, park or
benefit of all Londoners – bearing estate-based projects.
in mind that most Londoners do not
recognise borough boundaries in any
meaningful way.
Using the expertise of the GLA Mobile swimming pools
planning team, we will work to Mobile swimming pools can be erected in a wide variety
ensure that the forthcoming Sport of locations such as school halls, gymnasiums and
England design guide on access for industrial units. They are not standard size or depth, but
disabled people is applied to all new they provide extremely convenient and cost-effective
facilities in London. opportunities for people of all ages to learn to swim and
to swim recreationally.
A Londonwide strategy would
of course need to be endorsed Coaching programmes can be embedded around the
by all key agencies and agreed pools, catering for local schools and for community use.
with local authorities so they can Deploying two pools in London could mean 10,000 more
build capital investment into their children learning to swim and 5,000 more adults swimming
own programmes to match fund recreationally each year.
investment from other sources.
In partnership with public sector and private organisations,
2.3 Investment in facilities the Mayor will invest in two mobile pools, to be deployed
The Mayor will work with local in sites (usually schools), located in areas identified
authorities, national governing as being in need, for twelve-week periods. If it meets
bodies, the Football Foundation, expectations in the first year, the Mayor will look at
the London Marathon Trust, the expanding the programme in future years.
private sector and others to provide
28 A Sporting Future for London
2.4 Existing facilities attractive places to spend time and
The GLA will explore ways to engage in sport and physical activity.
maximise community usage of
sports facilities in schools (state and Green Gyms
independent) and in the further and The environmental charity BTCV
higher education sectors. runs ‘Green Gyms’ throughout
the UK. Green Gyms groups
The Building Schools for the Future meet once a week. Gym sessions
programme offers a great opportunity are free and last for up to three
to develop and open up sports facilities hour during which participants
for both schoolchildren and the wider do gardening and environmental
community. We will work with Sport conservation or restoration work -
England’s BSF team to help maximise digging allotments, cutting back
the opportunities for London. invasive plants, laying paths,
clearing water courses or building
We will also work with the Independent community gardens.
Schools Council and its affiliates to
ensure that their willingness to open up The gyms give people the chance
their facilities is capitalised upon. to do physical work outdoors,
improving strength and stamina,
The Mayor will continue to engage giving practical skill training and
with the Fitness Industry Association boosting self-confidence and
(FIA) over opportunities for broadening improve parks and green spaces
use of their members’ facilities. at the same time. Green Gyms
are particularly good at engaging
We will seek to help those who wish to people less likely to participate in
use other facilities, such as community competitive sports or other kinds
centres and church halls for sport and of physical activity.17
physical activity.
2.5 London’s parks and The East London Green Grid is
open spaces an exemplary project, with the
London’s parks are already hosts to a Mayor investing £10 million to
huge amount of ‘informal’ sport and provide accessible green space and
physical activity. Through the Mayor’s infrastructure for Londoners and
Priority Parks programme, £6 million promote positive opportunities for
is to be invested in ten parks across health and physical activity.
London, making them even more
29
In many cases, parks also provide Tennis in the Community
more formal sporting facilities, in The Tennis Foundation has embarked on a national
particular tennis courts, football programme of making park tennis courts free
pitches, or basketball courts. The to use, as well as establishing ‘beacon’ parks in each
Mayor will support ways to make local authority area around which coaching programmes
these facilities as accessible and as and competition structures will be built.
attractive to use as possible.
The website, eparktennis.com, will become the online
2.6 Protecting playing fields community for people playing in parks and for the local
and other existing facilities authorities and coaches operating park tennis courts.
The existing London Plan policy 3A.
18 calls upon boroughs to resist the The Mayor will assist such London-based programmes
net loss of sports and leisure facilities, and work with the Boroughs to increase access to and
and to seek increased provision to deal maintenance of London’s park tennis courts.
with population increases and to meet
existing deficiencies.
work with Fields in Trust to establish
The Mayor is reviewing the London how best to roll the programme out
Plan in order to strengthen, amongst across London.
other things, the protection of social
infrastructure, community facilities and The London Playing Fields Foundation
local amenities. (LPFF) is leading work to establish
multi-sport hub sites on playing
The Mayor has made clear his fields in London. A working group
commitment to safeguarding London’s has recently been established
playing fields and outdoor spaces comprising the LPFF, the GLA, London
and he fully supports the recent Councils, Sport England, the Football
government action to reduce the Foundation, Fields in Trust, the London
minimum size of field at which local Marathon Trust, the LDA and a number
authorities are required to consult with of national governing bodies of sport.
Sport England from 0.4ha to 0.2ha. This will ensure a strategic Londonwide
approach to establishing a number of
He is also supportive of the programme multi-sport hubs by 2012.
being initiated by Fields in Trust
(formerly the National Playing Fields
Association) to identify and protect
2012 outdoor spaces for sport and play
between now and 2012. The GLA will
30 A Sporting Future for London
GOAL THREE
Build capacity and skills
In support of achieving this goal, the to share the benefits of top level
Mayor will: coaching and sports science across
the whole of London. We will work
3.1 recruit, retain and upskill the with the Olympic Park Legacy
‘workforce’ Company to spread learning and link
this to existing courses.
3.2 support local sports clubs
We will also look at ways of ensuring
3.3 support volunteering. that young people can move from
being receivers of sports coaching to
3.1 Recruit, retain and upskill providers – investing in sustainable
the ‘workforce’ programmes such as Move It18
The goals set out in this document encourage young people to gain
will not be delivered unless there are qualifications in their field of interest
sufficient well trained, committed and become young sports leaders.
and motivated people within the
sector – both paid and voluntary. As a priority we will work with
recognised leaders such as SkillsActive,
Retaining people and fully utilising sportscoach UK, National Governing
their skills is also vital With this Bodies, the LDA and Local Authorities
in mind, the Mayor will work with to ensure a coordinated system of
partners to provide support, through training, qualification and placement is
both mentoring and brokerage, to put in place across London, benefiting
match people with skills to sports all sectors of the community.
clubs and other organisations that
can best benefit from their services.
The presence of a high performance
training environment in the Olympic
Park will provide an ideal opportunity
31
Personal Attainment/Community Training (PACT)
As the power of sport as a lever for positive change is recognised, the
demands on coaches grow significantly. Unfamiliar environments with
potentially unwilling, unsure or volatile participants are now par for the
course. Coaches are regularly required to work with young offenders, excluded
pupils or Black and Minority Ethnic communities who have previously been
denied access to mainstream provision. How do we establish a dynamic
workforce that is well equipped to take on these challenges?
The Football Foundation, Rio Ferdinand Live The Dream Foundation, Premier
League, Amateur Boxing Association, London Active Communities and the
Sport Action Zone, have created the Personal Attainment/Community Training
programme (PACT). Initially piloted in 2007, it has now been rolled out
across four training sites in the capital. It trains those who already work in the
community, but also looks to the long-term by developing coaches from within
the communities themselves, focusing on young people not in education,
employment or training giving them the opportunity to gain qualifications and
self-confidence and reintegrate into the mainstream workforce.19
32 A Sporting Future for London
3.2 Support local clubs The Mayor also recognises the role
London’s network of voluntary played by the London Federation
sports clubs is responsible for a huge of Sport and Recreation – as a
amount of grass roots sports delivery. fundamental driver of communication
The Mayor’s investment in grass roots between local voluntary clubs and
sport will benefit these clubs in a national governing bodies and other
number of ways. stakeholders; and also as the ‘voice’
of voluntary sport in London.
Existing clubs will be supported and
capacity developed on a sport-by- The Federation will play a key role
sport basis through partnerships in advising the Mayor and the new
between the GLA and individual London Community Sports Board on
national governing bodies. how best to support and empower
voluntary sports clubs and communities
The five Pro-Active Partnerships so that they are equipped to increase
are already helping clubs to build participation in London.
capacity. The Mayor’s commitment
to supporting the Pro-Active
Partnerships will see voluntary clubs
benefit further.
33
3.4 Support volunteering
The Mayor recognises the importance
of volunteering and will use the
forthcoming National Volunteering
Week to further champion it to
Londoners. The London Assembly has
also made clear the value of young
people volunteering in sport. The
GLA is currently in the process of
developing a co-ordinated approach
to the issue.
The Olympic Games provide a massive
opportunity to galvanise the existing
volunteer base and also to grow the
number of volunteers significantly.
With this in mind, the GLA is already
working with LOCOG and other
partners to ensure that potential
London 2012 volunteers are given
encouragement and opportunities to
volunteer in sport between now and
the when the Games start.
Further work is also being done to
develop the Volunteer London20
web portal as a key tool for the
recruitment and placement of
volunteers across the city.
34 A Sporting Future for London
GOAL FOUR
Maximise the benefits of sport to our society
In support of achieving this goal, the
Mayor will:
4.1 use sport to equip young
people for the future and
prevent violence, as proposed
in ‘Time for Action’
4.2 engage with key partners to
deliver sport-based intervention
programmes.
35
5.1 Time for Action 5.2 Sport-based interventions
The Mayor published Time for Action, There is growing evidence about the
his proposals to equip young people benefits that regular involvement
for the future and prevent violence, in in sport and physical activity can
November 2008. have on individuals and communities
including reducing anti-social
In Time for Action the Mayor commits behaviour and tackling crime21.
to building the number of sporting
activities available to all young As mentioned in the introduction
people, not just those that offend. to this plan, suitably tailored and
targeted, co-ordinated sporting
Diverse, high quality, community-led, programmes can only contribute
accessible sporting opportunities can to the wider social agenda when
play an important part in teaching accompanied by other interventions.
self-discipline, self-respect and self- Through the Young Londoners’ Fund,
confidence; which are all essential in the Mayor has committed over £1.5
diverting children and young people million to be spent in the next two
from criminality and violence and years in this area.
encouraging personal and vocational
development.
We will invest in programmes that
use sport to meet the goals set out in
Time for Action.
36 A Sporting Future for London
Sport and the Young Londoners’ Fund
Through the YLF, the Mayor is supporting the following programmes:
Project/
Themes/Activities Area/s Amount
Organisation
The Peabody Trust Football and education Islington, Hackney, £399,990
programme for young people Westminster,
at risk of dropping out or Southwark and
being excluded from school Tower Hamlets
The Federation Of Community action and Pan-London £587,677
London Youth Clubs sports based project for young
people who are NEET, LDD,
refugees and asylum seekers,
homeless etc.
Beatbullying Limited Anti-bullying, conflict Newham, Tower £407,660
resolution and anger Hamlets, Merton,
management sports based Wandsworth,
programme in schools Redbridge, Bexley,
Barnet, Waltham
Forest and Enfield
Highgate Newtown Sports and Business training Camden, Islington, £158,114
Community Centre for young people at risk of Haringey
Ltd offending
Total £1,553,441
The Mayor is committed to
supporting further innovative
programmes that deliver sports-
based interventions as well as
building on programmes currently
ongoing at a local level.
37
Street Athletics
Street Athletics is a highly effective community-focused youth engagement
programme targeted at estates in deprived areas. It attracts many
disengaged, disaffected young people with low self-esteem. It targets
youngsters who are not engaged in mainstream sports and who can benefit
from the confidence and motivation that comes from taking part in a
positive community sports experience.
We will look to roll out a street athletics-type programme across London by
2012, as well as developing a related community athletics programme that
would aim to increase grass roots participation in athletics amongst those
groups that historically do not engage in this sport. This programme focuses
on 10-19 year olds.
The programme would look to both approach to education,
complement and extend any existing vocational training, community
provision by: safety initiatives as well as the
• developing a community-based opportunity for volunteering in
model for increasing participation sport and other areas.
via Athletics Community Days.
• extending existing programmes Following the success of the Kickz
onto pathways into mainstream programme22 the Mayor will continue
provision and gifted and talented to work with the Metropolitan Police
programmes and relevant local authority teams to
• bringing together a strategic group deliver sport-based interventions to
of partners and funders to develop divert Londoners away from crime
an ongoing programme that will and disorder.
develop a best practice community
participation model for athletics There is also a body of emerging
that will ultimately assist the evidence showing the value of
national governing body in terms sport as a tool to help improve the
of increasing participation and educational attainment of young
widening access. people. The results from School
• ensuring the programme is a Sports Partnerships add further
holistic model that incorporates a weight to this23.
co-ordinated pan-London
38 A Sporting Future for London
With this in mind, the Mayor will
invest in the co-ordination and
development of proven initiatives
that can demonstrate this link, such
as the London Boxing Academy.
London Boxing Academy
The London Boxing Academy (LBA) is shortly launching its second site
in Hackney. At-risk students who have benefited from the sports-based
LBA curriculum at the LBA’s first site in Haringey have shown significant
improvements in attendance, GCSE results, uptake of further education and
employment as well as reduced rates of re-offending.
The LBA aims to increase participation, and successfully return excluded
young people to sport by re-engaging them through boxing and a
wide range of other sports activities. Many LBA students had ceased to
participate in sport as their school attendance has fallen and been replaced
by gang-related activity.
Following normal school hours and terms, the LBA bases a core GCSE
curriculum, vocational training and mentoring for young people aged thirteen
to sixteen around a daily timetable of sport.
It also guides students towards local clubs and has several boxers, footballers
and runners who have represented local clubs at national level.
Through sport, LBA students are able to understand teamwork, respect for
others, self-discipline, a work ethic and benefit from reduced stress levels and
improved self-esteem.
Appendix A 39
Consultation Process received a number of written
Genesis Consulting were initially responses to our plans. Overall, we
commissioned by the GLA, LDA have engaged with over 400 people
and Sport England to consult with from over 150 organisations during
key stakeholders in London to help the consultation process.
identify strategic issues relating to
sport, physical activity and legacy At all stages, consideration has been
planning in the lead up to and given to the reports produced by
beyond the 2012 Olympic and the London Assembly Economic
Paralympic Games. They did this Development, Culture, Sport and
through analysis of a number of Tourism Committee24. Many of
local authority and governing body their recommendations have been
strategies and plans. incorporated into this plan and
their further input and scrutiny
Following this initial work, further is welcomed as we move into the
consultation events have been implementation phase.
held in each of the five Pro-Active
Partnership areas in London with local Analysis from the consultation has
sport and physical activity networks highlighted the following key issues:
including representatives from local
authorities, National Governing 1. Clear agreement about the need
Bodies of Sport (NGBs), the Youth to meet the commitment to
Sport Trust, Community Sport and increase participation up to 2012
Physical Activity Networks (CSPANs), and beyond.
physical activity teams, the voluntary
sector, School Sport Partnerships, HE 2. Targeted measures to tackle
and FE sectors, PE professionals and inactivity and the health/physical
various ‘umbrella organisations’. In activity agenda are important -
addition The GLA and Sport England as are measures to link sports’
jointly hosted a consultation event potential to deliver wider individual
with national officials of the 46 NGBs. and social benefits, though this will
need careful consideration to avoid
We have also held meetings with a loss of focus on sport.
a range of stakeholders from the
public, private and voluntary 3. There is a need to support sporting
sectors, with non-sporting groups pathways, particularly for young
and have attended forums with a people. Delivering the ‘five hour
focus on equality. We have further offer’ will be challenging in London.
40 A Sporting Future for London
4. Investment in new facilities is
important, but utilising existing
provision is required. London needs
a facilities strategy.
5. There is a need to build capacity in
the workforce. Action is required
to address the skills shortage,
eg coaches (voluntary and
professional) and officials. There is
a need to encourage and support
volunteering.
6. There is a need to find new ways
to engage people of all ages,
particularly those who are inactive
and/or ‘hard to reach’. Constant
new ‘initiatives’ do not work.
7. Campaigns and marketing should
use the Games to inspire people.
8. There is scope generally for greater
collaboration and co-ordination
on sport and legacy issues in
London, but a need to utilise
existing structures and networks.
Strengthen where necessary but
don’t ‘re-invent the wheel’.
9. There needs to be greater
leadership for sport in London. This
means adopting a more strategic
approach. The Mayor is perfectly
placed to take the lead.
Endnotes 41
1 See goal 2.5
2 http://www.
promotingactivitytoolkit.com/ 10 Participation as defined by KPI1:
Marketingmaterials/tabid/195/ 30 minutes moderate physical activity
Default.aspx 3 times a week
3 www.promotingactivitytoolkit. 11 PLINGS collects information about
co.uk positive activities that are organised
by local authorities, voluntary and
4 Co-ordination and delivery of private sector organisations for young
grass roots sport in London is led people in their communities. This
by the five sub-regional Pro-Active information can be accessed through
Partnerships. These are the London different websites, social networking
equivalents of the County Sports and mobile tools and local authority
Partnerships operating across the rest portals.
of the country.
12 http://www.dh.gov.uk/en/index.
5 DCMS, June 2008 (http://www. htm
culture.gov.uk/images/publications/
2012LegacyActionPlan.pdf) 13 Good quality youth activities
help build important characteristics
6 2006/2007 Finance and General that are increasingly necessary for
Statistics, CIPFA capitalizing on the opportunities
2008/2009 Finance and General available to young people and for
Statistics, CIPFA overcoming disadvantage. See
Freedom’s Orphans, Raising youth
7 NI8 is the percentage of the adult in a changing world, Margo, J et al,
population (age 16 years and over) in Institute for Public Policy Research,
a local area who participate in sport 2006.
and active recreation.
14 See Goal 4.2
8 Sport England Active People survey
2008 (http://www.sportengland.org/ 15 ‘Inclusive and Active’ was
london_aps_factsheet.pdf) commissioned by Sport England
London Region, the Greater London
9 The Mayor’s Healthy Weight, Authority, and London Sports
Healthy Lives Action Plan for London Forum for Disabled People in 2007
42 A Sporting Future for London
(http://www.london.gov.uk/mayor/ 24 A 2012 Sporting Legacy for Young
equalities/inclusive-active/index.jsp). Londoners, Nov 2008; The provision
of public swimming pools and diving
16 The provision of public swimming facilities in London, Oct 2008;
pools and diving facilities in London, London Olympic and Paralympic
Oct 2008 Games: A sporting legacy for people
with disabilities, Sept 2006.
17 http://www2.btcv.org.uk/
display/greengym
18 http://www.moveit.ik.com
19 www.activecommunities.org.uk/
index.php?option=com_remository&It
emid=102&func=showdown&id=3
20 http://www.london.gov.uk/
volunteer
21 Shaping Places through Sport,
Sport England (www.sportengland.
org/shapingplaces)
22 Kickz is a Football Foundation/
Met Police/DCMS funded project
that uses the power of football and
the appeal of professional football
club brands to engage young people
who may otherwise be difficult to
reach.
23 Know the Score 2008,
Youth Sport Trust (http://www.
youthsporttrust.org/downloads/
cms/Know_the_Score_08_REPORT_
FINAL.pdf)
43
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