FOR RELEASE: February 8, 2012
ICF HEADQUARTERS CONTACTS:
Sam Elliott, +1.859.219.3550
Total Revenue from Coaching Reaching Almost $2 Billion
Data released from the 2012 ICF Global Coaching Study
Lexington, Kentucky, USA – Professional coaching is a multi-billion dollar industry, according to new global
research produced by the International Coach Federation. The 2012 ICF Global Coaching Study found that the
estimated global revenue from coaching to be almost $2 billion ($1,979 million USD) annually. The worldwide income
statistic is derived from the aggregate total of what individual coaches reported earning only from coaching.
"Impacting people around the globe in positive ways, individually and in organizations and communities of diverse
composition affirms the viability and positive influence of professional coaches and coaching." said ICF Global
President, Janet M. Harvey. "This study reveals both the staying power and the potential of the profession to
contribute to economic and social well-being."
The 2012 ICF Global Coaching Study also shows that the worldwide annual revenue of the profession is expected to
rise in the future. According to results the coaching profession is rapidly expanding worldwide with areas of
increasing maturity and growth potential, particularly in Latin America and the Caribbean.
In addition, coaches reported that they expect to see continued increases in the number of clients they service, the
number of coaching sessions they participate in, and more than 3 in 4 (76 percent) expected their annual revenues to
increase over the next 12 months.
The 2012 ICF Global Coaching Study was conducted independently by the International Survey Unit of
PricewaterhouseCoopers (PwC). Available in nine languages, responses were received from over 12,000 people in
To learn more about the 2012 ICF Global Coaching Study please visit
The 2012 ICF Global Coaching Study complements ICF’s previous industry research efforts, including the ICF Global
Coaching Awareness Study (2010) which demonstrated worldwide interest in professional coaching, the ICF Global
Coaching Client Study (2009), which studied individuals throughout 64 countries who had experienced professional
coaching and the results they achieved from it, and the ICF Global Coaching Study (2007) which created a global
baseline picture of the profession.
The International Coach Federation is the leading global organization for coaches, with over 19,000 members in
more than 100 countries worldwide. ICF is dedicated to advancing the coaching profession by setting high ethical
standards, providing independent certification, and building a worldwide network of credentialed coaches. Coaching
is a distinct service and differs greatly from therapy, consulting, mentoring, or training. ICF defines coaching as
partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and
professional potential. For more information, please visit our website at www.coachfederation.org