EXPANDED HOMETOWN MEDIA OUTREACH PROGRAM

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EXPANDED HOMETOWN MEDIA OUTREACH PROGRAM Powered By Docstoc
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SUBJ/EXPANDED HOMETOWNER PROGRAM//
REF/A/DOC/OPNAV/28MAY09//
REF/B/DOC/SECNAV/05JAN06//
NARR/REF A IS OPNAVINST 5726.8, OUTREACH: AMERICA*S NAVY. REF B
IS SECNAVINST 5724.3A, FLEET HOMETOWN NEWS PROGRAM POLICY AND
PROCEDURES.//

RMKS/1. THE EXPANDED HOMETOWN MEDIA OUTREACH PROGRAM BRINGS
AMERICA*S NAVY HOME, VIA REGIONAL AND LOCAL MEDIA MARKETS ACROSS
THE UNITED STATES, BY ARRANGING PHONE INTERVIEWS BETWEEN
DEPLOYED SAILORS AND THEIR HOMETOWN MEDIA. THE NAVY OFFICE OF
COMMUNITY OUTREACH (NAVCO) EXPANDED HOMETOWNER PROGRAM UNIQUELY
LEVERAGES TODAY*S DEVELOPING INTERNATIONAL HEADLINES TO TELL OUR
NAVY STORIES AS THEY ARE EXPERIENCED BY OUR FORWARD DEPLOYED
SAILORS. BEGINNING IN 2008, NAVCO HAS WORKED WITH DOZENS OF
SHIPS AROUND THE WORLD,PLACING MORE THAN 500 FEATURE STORIES IN
MEDIA ACROSS AMERICA. MANY OF THE EXPANDED HOMETOWNER STORIES
RUN IN THE CHINFO CLIPS, A NEWS-MONITORING PRODUCT WIDELY READ
BY SENIOR NAVY LEADERSHIP.

2. THE KEY INGREDIENT TO THIS OUTREACH EFFORT IS AN
INTERNATIONAL HEADLINE WITH A NAVY TIE. WITH THAT, PRINT, RADIO
AND TELEVISION EDITORS ACROSS THE NATION CAN EASILY AND
IMMEDIATELY LOCALIZE THE STORY BY INTERVIEWING A SAILOR WITH A
HOMETOWN TIE.

3. IAW REF A, ALL DEPLOYED SHIPS ARE REQUIRED TO CONDUCT
EXPANDED HOMETOWNERS WITH AT LEAST FIVE PERCENT OF THEIR CREW
AND EMBARKED UNITS. ADDITIONALLY, FIVE PERCENT OF INDIVIDUAL
AUGMENTEES ARE REQUIRED TO PARTICIPATE. TO MEET THIS GOAL WE
NEED YOUR SUPPORT, PRIORITIZATION AND COMMITMENT GETTING YOUR
SAILORS TO ENGAGE.

4. TO FEATURE SAILORS IN THE EXPANDED HOMETOWNER PROGRAM,
COMMANDS MUST HAVE TELEPHONE CONNECTIVITY AND MUST DESIGNATE A
PRIMARY POINT OF CONTACT IN THE COMMAND. WITH THIS INFORMATION,
NAVCO WILL FIND THE MEDIA, PROVIDE A CONSOLIDATED LIST OF
REPORTERS WHO WANT TO TALK TO HOMETOWN SAILORS, AND COORDINATE
INTERVIEW OPPORTUNITIES. NAVCO WILL ALSO PROVIDE EACH
PARTICIPATING COMMAND A MEDIA FEEDBACK REPORT WITH ALL COVERAGE
OF THE EFFORT.

5. THIS PROGRAM SHOULD NOT BE CONFUSED WITH THE FLEET HOMETOWN
NEWS PROGRAM REQUIREMENT ARTICULATED IN REF B. EXAMPLES OF
EXPANDED HOMETOWNERS ARE CHRONICLED AT
HTTP://WWW.FACEBOOK.COM/HOMETOWNNAVY. ADDITIONAL PROGRAM
INFORMATION IS AVAILABLE AT
HTTP://WWW.NAVY.MIL/NAVCO/DISPLAY.ASP?PAGE=OUTREACH.HTML.

6. POINT OF CONTACT: LT BRIAN WIERZBICKI, NAVCO, AT (901) 874-
7049,OR E-MAIL AT BRIAN.WIERZBICKI(AT)NAVY.MIL.//

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posted:8/31/2012
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