Market Segmentation Product Project – Feedback/Grading Sheet
(Intro Marketing I)
GRADING ELEMENT Market Segmentation PROFILE GRADE %100
Search marketing is great for targeting audiences at the moment of intent. It
can help create a level playing field where small companies are listed
alongside well-known brands to increase their awareness and drive response.
That’s if the small companies can get SEO right or afford to compete in paid
products and services.
Include comments on the type of retailers, in-store placement, etc.
Creative elements may include sample P.O.P. support/display.
interest in a product,
service, or brand.
services that have
suffered from negative
press or perception.
What national/economic trends have affected this industry and how?
What national/economic trends might affect it in the future and how?
What is the long-term outlook for this industry?
NOTE: IT Due Diligence
Technology is often a key component of merger and acquisition activity. It’s
important to assess the current level of technology and to assess the amount
of investment required to bring it up to date. Careful planning early in the
transaction will simplify the post-merger integration of information systems.
Creative elements may include sample print advertisements or
Comments: "Know your market" is a mantra for marketing professionals.
Sellers and advertisers want to be able to determine what the potential market
is for their product or service, as well as the best ways to reach potential
consumers. In order to know the potential market they must identify the
characteristics of individuals likely to be interested in that particular product or
service, establish how many such individuals there are, as well as study how
these people behave and respond to particular advertising approaches. In
short, demographic characteristics as well as behavior patterns are essential
to niche marketing.
Internal Situation Analysis /15
political and legal factors, technology, competition, Analysis
demographics and social change economic conditions,
*Note: Individual grades may be adjusted based on peer evaluations.
*Note: The two main disciplines are Search engine optimization (SEO) to boost a company’s
position in the natural search listings and Paid search marketing which uses sponsored ads
typically on a Pay Per Click (PPC) basis.