EEE - Consulting To Emerging Enterprise by QH24WWn1


									        Department of Entrepreneurship and Emerging Enterprise
                   Whitman School of Business - Syracuse University
                             Dream - Believe - Pursue


EEE 443                                                      Instructors: Peter Svoboda
Section A Room 101                                           E-mail:
Thursday 7-9:45 pm                                           Phone: 446-3587 Cell 391-5115

This course will give you an inside look at the consulting industry; the techniques and methods
used to consult; and most importantly give you an opportunity to learn and practice consulting skills
and business knowledge by offering you a full semester consulting engagement with a client
company that has been accepted into Syracuse University’s Consulting to Emerging Enterprise

The course will provide guidance to learn the necessary content and to practice these skills and
bring into play your business knowledge as you work with a client throughout the semester to create
deliverables that bring value to the client’s business.

At the end of the semester, the deliverables which have been produced on a weekly basis during the
semester, are included in an end of semester Consulting Report that is written to and for the client.
This report contains the original contracting letter; a narrative overview based on the SEE Model;
research and analyses, the deliverables themselves, and any further recommendations that could not
be implemented during the engagement.

Clients are currently chosen from the South Side of Syracuse and are a mix of retail and service
businesses. Most this semester will be businesses in Syracuse University’s new South Side
Innovation Center, located at 2610 South Salina Street.

Those students accepted into the course will need to furnish a resume during the first week of the
course as their background is taken into consideration in assigning them to a client case. Attendees
can state which case they would like to work on, but the final assignment is up to the instructor. It
should be added that this process in assigning has proven to be quite effective in producing pleasing
outcomes for both clients and students, as there is a natural inclination for students to end up in
many instances working with the cases, and on the problems, that are of major interest to them.
However, it is also true that All cases present students with the opportunity to “practice” the
business skills, and the consulting and interpersonal skills they are learning, and that the real value
of what each student will gain will come from the individual efforts they put forth in creating value
for their client.
We are also pleased to inform you that the EEE 443 Class has won several National Awards
from the Small Business Institute of Directors, and that we choose one to two cases each year from
the class for submission for national judging. We submitted two cases from last year and both won
awards, and the previous year we also won a national award. Over 100 entries are submitted each
year. The instructor will aid each team in crafting a final product which we hope will be worthy of

Required Materials

(1) Book Required: Flawless Consulting, 2nd Edition, by Peter Block ( at Follettes )

(2) Teacher Packet Required: There is a Teacher Reading Packet for EEE 443
    available at Follettes.

Suggested Materials:

Entrepreneurship; by Barringer and Ireland

Your grade is primarily based on the work you do in creating impacting deliverables that create
Value for the company. With this in mind direct your efforts towards working with the company to
make changes and create deliverables that you can implement during your engagement to help the
company run better, be more organized, be more stable, make more profit, run smoother and more
effectively, capture more customers, be a better place to work, etc.

At the end, you will also have a quality report written to and for the client that follows a format
outlined herein that can be utilized for possible national submission in the Annual Fieldwork
Competition Contest sponsored by the Small Business Directors Institute. You will be given a
format to follow which integrates the requirements of national competition for field work with the
work you have done.

Logs and all materials should be prepared with an eye toward creating professional, quality products
that would be delivered to clients if you were working for a major consulting company. The work
you do each week should be reflected in your log.

How you allot your time is up to you, but you need to record everything on your log.
I suggest weekly meetings, especially in the beginning, but you need to do what needs to be done,
and some teams may find themselves in the business 2-3 times a week. Others may spend more time
creating the deliverables with their team or in the privacy of their home or office.


    The course sequence has seven primary learning objectives. Upon completion of this
    sequence students should have developed:

     An understanding of the consulting process and, specifically, of a logical and
        systematic process for identifying the problems and opportunities confronting
        small, entrepreneurial firms;
     A knowledge of how to effectively apply this process to an entrepreneurial
        enterprise, and specifically, how to thoroughly critique the operations of the
        business and to establish priorities for a) improving the efficiency and
        effectiveness of the enterprise, and b) growing the business;
     An appreciation for the unique characteristics, requirements and contributions of
        emerging enterprises and the entrepreneurs behind these enterprises;
     The ability to create value for a consulting client in terms of specific
        deliverables. These deliverables can take the form of new methods, processes,
        approaches, systems, products, services;
     Skills in working with individual entrepreneurs, establishing positive
        relationships, building trust, sharing information and experience, educating,
        learning, and solving problems;
    Enhanced capabilities in the creation of a final consulting report
     Enhanced capabilities in working in, and creating an effective team


    Class participation                                15%
    Engagement letter and action plan                   5%
    SEE Model write ups                                10%
    Impact on your client                              30%
    Team Presentation                                  10%
    Final Consulting Report                            20%
    Log                                                10%

    A      90-100
    B      80-89
    C      70-79
    D      60-69
    F      Below 60

                       EEE - Consulting To Emerging Enterprise
                             Instructor: Peter Svoboda
The course structure flows naturally from acquiring Consulting and Business Concepts and an
a construction of a baseline write up of the client company. Then deliverables are chosen,
developed, and refined, and further instruction is given in consulting.This is your opportunity to
attain new knowledge, practice these skills, and transfer this knowledge to the client.

Most reading is concentrated in the first part of the course in order to provide background,
concepts, and ideas that can be used in working with the client.

Class 1     Introduction to course and consulting, samples of past work,
            Explanation on forming teams. Consulting Concepts, first stage
            engaging clients. Assessing the entrepreneur.

Class 2     The SEE Model and Its Use in Analyses of A Business

Class 3     Determining Feasibility, Market Demand
            Business Model, business Concept

Class 4     Capturing Customers, Research, Marketing Plan, Tools, AIDA

Class 5     Sales and Creating a Quality Image

Class 6     Empowering The Business thu Financial Statements and Growth Plan

Class 7     Operations, Operational Plan, Pricing and Inventory

Class 8     Management, Leadership, Engagement, Implementation

Class 9     Review of Cases – Class Presentations

Class 10    Review and Critique of Work submitted

Class 11    Human Resources, TQM,Risk Management, Intellectual Property

Class 12    Total Discovery I

Class 13     Total Discovery II

Class 14    In class Team Work

Class 15    Team Presentation of Client Cases


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