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ClydepackQ1 2012 by QQ83Sg

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									Radio Clyde
   Media Pack
     Q1 2012
      WHY USE RADIO
      And Why Radio CLYDE?
                                      Radio is a medium that people trust.

                                      Radio is still one of the most effective ways of
                                       reaching a large amount of ‘in and out of market
                                       consumers’.

                                      There is low ad avoidance with radio.

                                      Radio Clyde is local and connects with the listener
                                       through music, talent, consumer & local
                                       knowledge.

                                      This leads to quality audiences with a deeper
                                       consumer engagement.

                                      Listeners find that commercials provide useful
                                       information.

                                      Through the commercials, listeners expect to hear
                                       information re products/services that are
                                       available and relevant to Glasgow and the West

Source: RAB and Radio Clyde Focus Groups
          People Trust Radio
    Radio comes top for being trusted – or more accurately, it is the medium
      where people feel less distrustful about the things that are said.


                        36% trust Press         60% trust Radio

                                          36

‘I don’t really trust                                        60
what they say’

     Disagree
     Neither/DK
     Agree                                33



                                                             30

                                          29

                                                              9

                                     PAPERS                RADIO
Radio listeners are less likely to
avoid adverts



                             % who claim to be ad avoiders

        70       68
                              61
        60
                                          52
        50
                                                    44
        40

    %   30

        20                                                    16
        10

        0
             Newspapers   Magazines   Direct Mail   TV       Radio
                  Radio Clyde
                 Listener Figures
Rajar Period Ending 1st April 2012
Radio Clyde Glasgow
and The West




          Radio Clyde has greatest coverage of Glasgow and the
          West:- reaching from as far as Dunblane, Stirling Dunoon
          and Largs, to Irvine, Kilmarnock and East Ayrshire.
                                                   THE RADIO MARKETPLACE
                                                    GLASGOW & THE WEST

                                                                     Weekly Reach (000s) in the Clyde TSA

                Total Radio Clyde                                                                                    595

                                                     Clyde 1                                         517
                                                     Clyde 2              184
                                             *Real Radio                                     445
                                           BBC Scotland                                  403
                                             BBC Radio 2                               358
                                      *Capital FM West                            313
                                             BBC Radio 1                         292
                                                  * Smooth                       288
                                             BBC Radio 4                   202
                                                  talkSport          155
                                          BBC Five Live             135
                                                Classic FM           163
                                  96.3 Real XS(Rock)           68
                          Other local Commercial                    144
                                                                                                   In the Clyde TSA:
                                                                                                   381,000 Radio Clyde listeners do not listen to Real Radio

                                                                                                   372,000 Clyde 1 listeners do not listen to Capital FM
Source: RAJAR Period Ending 1st April 2012 Base Clyde TSA,                                         129,000 Clyde 2 listeners do not listen to Smooth Glasgow
Radio Clyde consists of Clyde 1 and Clyde 2
                                                       Clyde TSA
                                                COMMERCIAL MARKET PLACE
                                                   Weekly reach (000s)



                                              595

                                                              517

                                                                         445



                                                                                    313
                                                                                                288


                                                                                                         184


                                                                                                                    68
                    000s
                                        Total Clyde          Clyde 1   Real Radio Capital FM   Smooth   Clyde 2     Real
                                                                                    West                          XS(Rock)




Source: RAJAR Period Ending 1st April 2012 Base Clyde TSA,
Radio Clyde consists of Clyde 1 and Clyde 2
*Stations marked do not cover the whole Clyde TSA
                  Radio Clyde
         Gender, Social and Age Profile


Gender

            women
                                                        men
             44%
                                                        56%

                      264                        331
                        Weekly Reach 000’s




 Socio-
Economic
 Group                                                  ABC1
                                                         45%
            C2DE
             55%
                                                  265
                      330

                            Weekly Reach 000’s
There’s only 1 number 1 Radio Clyde
        Demographic Reach



  ALL ADULTS 15+     595,000
  ALL MEN            331,000
  ALL WOMEN          264,000
  15 – 24            107,000
  25 – 34            121,000
  35 – 44            129,000
  45 – 54            95,000
  55 +               143,000
  ABC1               265,000
  C2DE               330,000
  Main Shopper       478,000
               There’s only 1 number 1 Radio Clyde
                    1 and 4 Week Reach (%)




                        58     58       59
         55                                                                 51
 48
                42                             45                    45
                                                       38
                                                               31
         38             36      40     40
 32                                             31                   30     34
                27                                     25      21

 All     Men   Women   15-24   25-34   35-44   45-54   55-64   65+   ABC1   C2DE
Adults


                     Weekly Reach (%)          4 Week Reach (%)
                                     Clyde 1
                           reaching 517,000 listeners.



                    60
                         %
                                                                     % profile of Clyde 1 Listener
                    55
                    50
                    45
                    40
                    35
                    30
                    25
                    20
                    15
                    10
                       5
                               Male            Female        15-24   25-34   35-44   45-54   55-64   65+   ABC1   C2DE




Source: RAJAR Period Ending 1st April 2012 Base Clyde TSA,
                                  Clyde 2
                         Reaching 184,000 listeners



                      60
                      55                                         % profile of Clyde 2 Listener
                      50
                      45
                      40
                      35
                      30
                      25
                      20
                      15
                      10
                        5
                                 Male           Female       15-24   25-34   35-44   45-54   55-64   65+   ABC1   C2DE




Source: RAJAR Period Ending 1st April 2012 Base Clyde TSA,
        Radio Clyde V’s Competitors
      Radio Clyde V’s Readership of Local Press in Area




                   Radio Clyde                                                                                                                        595,000


                       Clyde 1                                                                                                              517,000


                       Clyde 2                                         184,000


                  Daily Record                                                                                                                540,262
*Readership in
 Clyde TSA
                      The Sun                                                                                               442,000


                 Evening Times                                 143,474


                    The Herald                           114,653


           Hamilton Advertiser             48,182


          Greenock Telegraph            33,825


         Paisley Daily Express       19,425




                                                       Source; ‘Rajar’ ’Period Ending 1at April 2012: Radio Clyde TSA;
                                 Press Source: TGI Jan-Dec 2011 AIR for The Sun JICREG As AT 1 st April 2012based on Area AIR Clyde TSA `
                                                   Clyde 1 Shows




George Bowie               Suzie McGuire                         Robin Galloway                              Romeo
Weekdays 06:00 -10:00      Weekdays 06:00 -10:00                                                  Weekdays 20:00 -22:00
                                                                 Weekdays 14:00 -18:00
Saturday 18:00 – 21:00




          Knoxy                                        Jim Delahunt &                         Late Night Gina
          Weekdays 10:00 -14:00                        Superscoreboard Live              Sunday to Thursday 2200-0100
          Saturday 06:00 – 10:00                       Weekdays 18:00 -20:00
Radio Clyde
Can Make Your Budget Work Harder For You


                          Radio Clyde:

           is local and closer to its listener. Engages with
            the listener on-air, online and out and about in
            Glasgow and the West.

           reaches more listeners than any other station in
            the TSA.

           delivers key target groups and can identify peak
            listening periods for them across the week.

           specific shows can be accessed, through
            advertising, promotions & sponsorship to build
            closer connection with target demographics.

           As a company we can provide key insight and
            monitor response to campaigns through our
            planning systems and via surveys conducted our
            qualified in-house research team.

								
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