The CSR-CSO-GOVT bridge by 46GDQVw


									  The CSR - CSO Bridge -
       A collaborative platform

2 nd   National Conference
                         Dr N Chatterjee
                         Deputy Director General
            The Situation Analysis
• India has had an impressive growth story with a vibrant
  Corporate Sector
• Civil Society is emerging as a key player for enabling grass
  root level interventions for social and economic progress
• Civil Society is also seeking a more professional approach in
  channeling passions for fulfillment of their productive cause
• Corporates in India, with a desire to fulfill their corporate
  social responsibility (CSR) are on the look out for viable
  mechanisms for integration at grassroots, wherein they may
  deploy their resources more effectively
• Hence the scope and background of partnerships between the
  Civil society and the Corporates
           Objectives of the Bridge
    To create an Institutionalized platform to facilitate lasting
    links with the Industry so as to forge sustainable
    partnerships between the Industry and the Voluntary
    organizations through
•   Discussions on to assist stakeholders to accomplish their
    respective missions
•   Spreading the platform to smaller cities and townships
•   Showcasing successful models and best practices
•   Facilitating direct linkages between the Industry and the
    Voluntary sector
•   Assisting NGOs to connect with sustainable models for
    inclusive growth
       Components of the Bridge
Conference at the national and regional levels to
  • Convergence and co creation
  • Convergence possibilities of existing CSR programmes
    and development schemes
  • Region specific need and requirements
  • Guidelines to govern NGO Industry relations
  • Indicators for measuring development initiatives
  • Fund raising and resource mobilisation
      Components ( continued)

• Exposition of development projects and showcasing
  of best practices by the Civil society
• One to one interactions between the corporate and
  the Civil Societies in the national and regional
         Involvement of CAPART
 An autonomous body and a registered society, the
  Council of Peoples’ action and Rural
  Technology(CAPART) has been working with NGOs
  since 1986 to promote Rural development in India.
 CAPART has supported 12000 CSOs in the area of
  peoples’ action, capacity building and rural technology
  with a project grant of Rs 1021 crores. It has a
  database of 26000 NGOs.
             Association of CII
 Confederation of Indian Industries (CII) is a non
  government, not for profit industry led and industry
  managed organization
 CII has been playing a pro active role in India’s
  development process
 CII works to create and sustain an environment
  conducive to the growth of Industry in India,
  partnering industry and government alike through an
  advisory and consultative process.
               Progress so far
 The first National Conference was held in October
  2009 at New Delhi.
 In 2010/11, four Regional Conferences have been held
  in the Northern (Chandigarh), Southern (Hyderabad),
  Eastern (Kolkata) & Western (Indore) parts of India
 The Takeaways from these Conferences are proposed
  to be discussed in this national forum where
  recommendations may be made for establishing linkages
  among the corporate, the public sector enterprises and
  the civil society
 World wide definition of CSR
  is that given by the World
  Business Council for Social
  Development—”Commitment of
  the Corporate, ethical
  behavior, contribution to
  development, improving the
  quality of life”
  Takeaways from Regional Conferences
  It has been widely recommended
 that Industry support may be useful for capacity
  building of the civil society in different areas of
 To bring about more transparency, efficiency and
  effectiveness in NGO functioning, Industry may assist
  NGOs so as to enable them in understanding legal
  compliances, financial management and governance
 Accreditation of NGOs may be necessary to help the
  Corporate to select NGOs for partnering
  Takeaways from Regional conferences
 A Dashboard may be created to disseminate joint work
  done by the industry and NGOs. This has already been
  created in the form of a link to CAPART’s website,
  namely CSO-CSR rendezvous

 ISO 26000 guidelines may be promoted as it will
  provide for standardization and accreditation for the
  CSR in a convergent and structured manner

 Joint examination of ways of measuring outcomes of
  projects where tangible benefits may not be
  immediately apparent
 Takeaways from Regional Conferences
 Inclusive Growth is an important agenda

 It is important to reduce the urban rural gap

 Need to initiate partnership models

 Facilitate formation of a due diligence kit acceptable to
  NGOs of all scales
 Takeaways from Regional Conferences
 Need to identify partners in order to build mutual
  understanding and a platform for joint analysis
 Some FAQs are:

   • What kind of skills are required?
   • Do the partners have the relevant skills and
   • Do they have the appropriate attitude?
   • Assess what internal and external resources are
     required and available?
   • Does it provide benefits to all involved?
Takeaways from Regional Conferences

 Stages in partnerships:
   • Partnership exploration stage
   • Partnership building stage
   • Partnership maintenance stage
   • Building and learning from Existing
 Takeaways from Regional Conferences

 Evaluating partnerships through
   • Assessment of performance
   • Internal agreement on what is expected from each
   • Processes to facilitate their tracking
   • Agreement between partners on the final
       Theme Specific Takeaways
 Education:
   • NGO, Industry partnership may be of vital importance - for eg,
     creches may be used as pre schools by NGOs
   • Under the Right To Education Act, a certain percentage of
     seats in reputed schools may be kept reserved for poor students
     and this identification may be facilitated by NGOs
 Renewable energy:
   • Industry may create awareness about the use of renewable
     energy and the importance of conservation of non renewable
   • In solar energy, Industry may partner NGOs for generation of
     solar energy and implement the same through their CSR
   • In bio energy, tie ups with the Renewable Energy authority of
     Government and the PCRA (Petroleum Consevation Research
     association) may be crucial for NGOs
        Theme Specific Takeaways
 In the area of employment generation, Industry NGO
  partnership will be crucial in providing training and in skill dev
  of youth
 In the area of women empowerment:
  • Industries may help in constructing toilets for girl
    students in schools
  • Train girls in skill development
 In the area of Special needs:
  • NGOs may sensitize Corporate about the needs of people
    with special needs
  • The Corporate may introduce technology innovations as
    these initiatives may cater to more than 10 ml people
    with special needs
    Initiatives taken in this regard
 The Ministry of Public enterprises has already made it
  mandatory for the PSUs to invest in CSR as follows:

 If Net profit is less than Rs 1000 ml, 3% to 5% of
  profit is to be invested

 If net profit is between, Rs 1000 ml to Rs 5000 ml,
  2% to 3% is to be invested

 If net profit is Rs 5000 ml and above, 0.5% to 2% is
  to be invested
    Initiatives taken in this regard
 The Ministry of Corporate Affairs has brought out the
  National Voluntary guidelines on Social, Environmental
  and economic responsibilities of Business in July 2011.

 The Bridge has resulted in a data profile of over 100
  projects from all parts of the country which showcase
  the possibilities of corporate and NGOs to work
  together on issues of education, health, livelihoods,
  human rights and special need
And the challenge is to
 facilitate sustainable
 partnerships between
 Corporate and Civil
 Societies in mutual areas of

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