talentube launches TVC ‘Ek Tha Murga’ by newtonbraganza


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									Press Release
For Immediate Publication

talentube launches TVC ‘Ek Tha Murga’
The perfect start to its far reaching, all-inclusive media campaign

Mumbai, August 29, 2012: A tale of ambition and glory and how, when they meet opportunity,
destiny stands fulfilled. Well it isn’t just a story. It’s a metaphor for Talentube – the portal that gives
talent its ‘Mauka’ and places it where it belongs. This metaphor gave rise to an alluring TVC called
‘Ek Tha Murga’. An innovative, clever and creative approach, this TVC will surely garner its own fan
following. Click on http://youtu.be/SPY8HIdZIjc and watch the Ek Tha Murga!

Says Vinod Nair, CEO and Founder talentube.com, “Our approach was to be entertaining, have mass
appeal and reach out to every sensibility. We want aspiring talent to know that ‘Mauka’ will not run
away from them anymore. It was our own funny way of bringing our concept to everyone.”

Created by Publicis Capital, Ullas Chopra, ECD who conceptualised the TVC explains that, ‘Mauka’
is an idea that was born when Vinod Nair (CEO and Founder talentube.com) threw us a challenge of
creating something that will get talked about and would have the potential of going viral; something
truly entertaining. Vinod urged us to think beyond a 30” spot - think for the Internet and cinema and
with a larger format available, we could think scale and larger-than-life exaggeration.”

This spot unfolds the tale of ‘Chicken’ who represents the all-elusive ‘Mauka’. The story begins in a
‘Mohalla’ where the elusive ‘Mauka’ - a chicken that runs on water and on walls, is impossible to
catch. This concept borrows from real life that a chicken is difficult to corner and catch just like good
opportunities for talent and establishes the foundation of Talentube that it helps aspirants by providing
Mauka for them. Ek Tha Murga was created with one main aim in mind - to be an entertaining, fun,
understandable, user-friendly, reaching-everyone piece of communication. This metaphor was
conceptualised to stand for the fact that at talentube.com, anyone wanting a stepping stone into the
film and entertainment industry, will find hundreds of real opportunities on real films and projects.

Keeping with the reach that Talentube wishes to have with its audience, it has launched a multi media
campaign encompassing cinema, television and radio spots, as well as outdoor ads and intercollegiate

About Talentube
Talentube is a unique opportunity platform that offers aspiring talent thousands of opportunities in
Bollywood, regional language films, TV serials, modeling and ramp walking, stage performance,
theater and more. Conceptualized as India’s largest talent community www.talentube.com will act as
the single window for aspiring talent to get roles and assignments that match their dreams of a career
in showbiz. Talentube is partnering with renowned filmmakers like Sudhir Mishra, Mahesh
Manjrekar, Sangeeth Sivan and the like to produce its own films and other projects, and will offer all
the roles – lead, supporting, cameos – in acting, singing, dancing, choreography, lyric writing, music
direction etc. to every member of the talentube community.

Log on to www.talentube.com and become a member to change the course of your life.

Press Contacts:
Toral Sanghavi, Clea Public Relations India
M : 91 900 4962222

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